Works matching DE "REBRANDING (Marketing)"

Results: 136

The Development of Community-based Tourism on Giliyang Island, Madura: A Case for Rebranding.

Published in:

KnE Life Sciences, 2025, v. 10, n. 5, p. 86, doi. 10.18502/kss.v10i5.18101

By:

Satriawan, Bondan;
Utomo, Slamet Joko;
Sutrisningtyas, Crisanty Titik

Publication type:

Article

The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2017.1413970

By:

Bamfo, Bylon Abeeku;
Dogbe, Courage Simon Kofi;
Osei-Wusu, Charles

Publication type:

Article

A collection of insurance brands: The story of RSA in Ireland.

Published in:

Cogent Business & Management, 2015, v. 2, n. 1, p. 1, doi. 10.1080/23311975.2015.1067567

By:

Brophy, Richard

Publication type:

Article

Identity change vs. strategy change: the effects of rebranding announcements on stock returns.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 795, doi. 10.1007/s11747-018-0579-4

By:

Zhao, Yanhui;
Calantone, Roger J.;
Voorhees, Clay M.

Publication type:

Article

Squaring small and medium businesses and branding post Covid‐19 in Nigeria: Tripartite imperatives for performance.

Published in:: Journal of Public Affairs (14723891), 2021, v. 21, n. 4, p. 1, doi. 10.1002/pa.2586
Publication type:: Article

Cognitive, Emotional and Behavioral Reactions to Corporate Rebranding: Do NFC and Ambivalence Matter?

Published in:

Asian Journal of Business Research, 2016, v. 6, n. 1, p. 1, doi. 10.14707/ajbr.160018

By:

Phang Ing

Publication type:

Article

Do parties benefit from overhauling their image? The electoral consequences of ‘party rebranding’ in Europe.

Published in:

European Journal of Political Research, 2024, v. 63, n. 2, p. 520, doi. 10.1111/1475-6765.12607

By:

AVINA, MATTHIAS

Publication type:

Article

Critical feminist hope: the encounter of neoliberalism and popular feminism in WWE 24: Women’s Evolution.

Published in:

Feminist Media Studies, 2018, v. 18, n. 5, p. 905, doi. 10.1080/14680777.2017.1393762

By:

Wood, Rachel;
Litherland, Benjamin

Publication type:

Article

Rebranding Popeyes Louisiana Kitchen: A Modern Renaissance.

Published in:

Business Case Journal, 2021, v. 28, n. 1, p. 14

By:

Brooks, Bradley W.;
Cox, Steven M.

Publication type:

Article

The delicate art of rebranding a minor league baseball franchise: Practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs.

Published in:

Sport Management Review, 2016, v. 19, n. 2, p. 211, doi. 10.1016/j.smr.2015.04.001

By:

Ballouli, Khalid;
Grady, John;
Stewart, Randall

Publication type:

Article

Foreign aid of Gulf States: continuity and change.

Published in:

Third World Quarterly, 2024, v. 45, n. 15/16, p. 2145, doi. 10.1080/01436597.2024.2431294

By:

Yaghi, Mohammad;
Almoaibed, Hanaa;
Colombo, Silvia

Publication type:

Article

Old Wine in New Bottles? A Triple Nexus Approach to Linking Aid Cooperation to Peacebuilding on the Korean Peninsula.

Published in:

International Peacekeeping (13533312), 2025, v. 32, n. 1, p. 73, doi. 10.1080/13533312.2024.2425653

By:

Gudgeon, Dan;
Kim, Dong Jin

Publication type:

Article

Rebranding the American Catholic Church from a Classical Rhetorical Perspective.

Published in:

Journal of Communication & Religion, 2024, v. 47, n. 4, p. 5

By:

Maximilian Ofori, Dominic

Publication type:

Article

Facebook, crisis reputacional y huida hacia el metaverso.

Published in:

Anuario Think EPI, 2022, v. 16, p. 1, doi. 10.3145/thinkepi.2022.e16a33

By:

Costa-Sánchez, Carmen

Publication type:

Article

Visualising corporate brands: Towards a framework of brandmark expression.

Published in:

Journal of Brand Strategy, 2019, v. 7, n. 4, p. 377, doi. 10.69554/fygk4589

By:

MARSDEN, JAMIE

Publication type:

Article

Rebranding John Jay College: Adapting to an evolving higher education market.

Published in:

Journal of Brand Strategy, 2017, v. 6, n. 3, p. 221, doi. 10.69554/xqdj7828

By:

SIEGEL, ALAN

Publication type:

Article

Rebranding today: A process, not a project.

Published in:

Journal of Brand Strategy, 2017, v. 6, n. 2, p. 140, doi. 10.69554/ifug6566

By:

DIXON, PETER;
PERRY, HANIF

Publication type:

Article

Rebranding Desolation: The Allure of Israel's Desert Landscapes.

Published in:

Israel Studies Review, 2018, v. 33, n. 2, p. 26, doi. 10.3167/isr.2018.330203

By:

Weinreb, Amelia Rosenberg

Publication type:

Article

Rebranding the Farmer: Formula Story Revision and Masculine Symbolic Boundaries in US Agriculture.

Published in:

Feminist Formations, 2019, v. 31, n. 3, p. 25, doi. 10.1353/ff.2019.0029

By:

Carter, Angie;
Lopez, Andres Lazaro

Publication type:

Article

On the beauty of sadness: it's okay to say, I am sad, thank you.

Published in:

Communicative & Integrative Biology, 2023, v. 16, n. 1, p. 1, doi. 10.1080/19420889.2023.2211424

By:

Tobore, Tobore Onojighofia

Publication type:

Article

Expanding the vision.

Published in:

Art Monthly Australasia, 2019, n. 314, p. 10

By:

Stephens, Andrew

Publication type:

Article

THE NEED FOR ANTIRACIST EDUCATION AMID TRENDS TOWARD TOTALITARIANISM AND A CONSTITUTIONAL CRISIS.

Published in:

DePaul Journal for Social Justice, 2024, v. 18, n. 1, p. 1

By:

MOREHEAD, JULNASHA

Publication type:

Article

INDUSTRY UPDATE.

Published in:: EE: Evaluation Engineering, 2018, v. 57, n. 3, p. 4
Publication type:: Article

‘The mayor must be pleased’: Rebranding a stagnating Danish sport festival.

Published in:

International Sports Studies, 2015, v. 37, n. 2, p. 19

By:

la Cour, Annette Michelsen;
Andersen, Dorthe Bang

Publication type:

Article

The Catalan Digital Republic: Between Nation Branding and Nation Building.

Published in:

Ethnopolitics, 2025, v. 24, n. 1, p. 75, doi. 10.1080/17449057.2023.2275883

By:

Jiménez, Aitor;
Garai-Artetxe, Estitxu

Publication type:

Article

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.

Published in:

Marketing Science, 2022, v. 41, n. 2, p. 401, doi. 10.1287/mksc.2021.1326

By:

Dew, Ryan;
Ansari, Asim;
Toubia, Olivier

Publication type:

Article

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 677, doi. 10.1177/0022243720922853

By:

Keller, Kristopher O.;
Geyskens, Inge;
Dekimpe, Marnik G.

Publication type:

Article

Steinke, Ronen: Antisemitismus in der Sprache. Warum es auf die Wortwahl ankommt. 2. erweiterte und aktualisierte Ausgabe. Berlin: Dudenverlag, 2022 (Debattenbücher). -- ISBN 978-3-411-75679-7. 79 Seiten, € 8,00.

Published in:

2023

By:

Partsch, Cornelius

Publication type:

Product Review

Dark side of skin‐lightening products: Social responsibility of advertisers.

Published in:

International Social Science Journal, 2022, v. 72, n. 245, p. 525, doi. 10.1111/issj.12339

By:

Raj, Sahil;
Sampat, Brinda;
Kajla, Tanveer;
Singh, Harpreet

Publication type:

Article

Recognition with Rebranding: One More Tool to Use for Our Membership Crisis.

Published in:

Delta Kappa Gamma Bulletin, 2024, v. 90, n. 4, p. 20

By:

Ballam, Helen;
Madhosingh, Donna-Faye

Publication type:

Article

Will LAGEOS and LARES 2 succeed in accurately measuring frame-dragging?

Published in:

European Physical Journal C -- Particles & Fields, 2025, v. 85, n. 3, p. 1, doi. 10.1140/epjc/s10052-025-13964-x

By:

Iorio, Lorenzo

Publication type:

Article

REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST.

Published in:

Journal of Industrial Design & Engineering Graphics, 2018, v. 13, n. 1, p. 29

By:

SOFRONE, Radu Mihail

Publication type:

Article

Collective memory and identity of a rebranded 'Chinatown'.

Published in:

International Journal of Heritage Studies, 2023, v. 29, n. 11, p. 1265, doi. 10.1080/13527258.2023.2244921

By:

Ding, Seong Lin

Publication type:

Article

The rebranding of Electrica Soluziona SA - a case study.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2016, v. 9, n. 1, p. 9

By:

GOMOESCU, Monica

Publication type:

Article

BRANDING AND REBRANDING - GROCERY MARKET PERSPECTIVE.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 4, p. 117

By:

Mróz-Gorgoń, Barbara

Publication type:

Article

Psychological significance of name changes: A case study of (north) Macedonia's name referendum.

Published in:

International Journal of Psychology, 2025, v. 60, n. 1, p. 1, doi. 10.1002/ijop.13272

By:

Stojanov, Ana;
Segal, Keren;
Halberstadt, Jamin;
Whitehouse, Harvey

Publication type:

Article

Rebranding the Cultural Legacy of Communism: The Golden Stag Festival (Braşov, Romania) and Local Placemaking.

Published in:

Journal of Balkan & Near Eastern Studies, 2020, v. 22, n. 4, p. 478, doi. 10.1080/19448953.2020.1775400

By:

Jucu, Ioan Sebastian

Publication type:

Article

A case for the abolition of "terrorism" and its industry.

Published in:

Critical Studies on Terrorism, 2024, v. 17, n. 4, p. 1019, doi. 10.1080/17539153.2024.2327727

By:

Khan, Rabea M.

Publication type:

Article

Developing FMCG Brand using Marketing Communication Tools - A Conceptual Study.

Published in:

Journal of Marketing & Communication, 2016, p. 3

By:

Mukherjee, Soumya;
Das, Mrinal Kanti

Publication type:

Article

Trading on Shifting Grounds: Risse and Wollner's On Trade Justice.

Published in:

2024

By:

Hall, Joshua M.

Publication type:

Editorial

MERE VIRTUAL PRESENCE WITH PRODUCT EXPERIENCE AFFECTS BRAND ATTITUDE AND PURCHASE INTENTION.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 3, p. 431, doi. 10.2224/sbp.2016.44.3.431

By:

CHING-JUI KENG;
WEN-HUA CHANG;
CHIN-HUA CHEN;
YA-YI CHANG

Publication type:

Article

CUANDO LA MARCA SE PONE AL DÍA.

Published in:

Debates IESA, 2023, v. 28, n. 2, p. 8

By:

Vallenilla, Ricardo

Publication type:

Article

Editorial.

Published in:

2017

By:

Reedy, Chandra L.;
Townsend, Joyce H.

Publication type:

Editorial

Communication Perspectives on a Luxury Brand Organization.

Published in:

Management Communication Quarterly, 2016, v. 30, n. 1, p. 121, doi. 10.1177/0893318915619945

By:

Karmark, Esben;
Remke, Robyn;
Buzzanell, Patrice M.;
Carroll, Brigid;
Fairhurst, Gail;
Holm, Flemming;
Christensen, Lars Thøger

Publication type:

Article

THE RHETORIC OF 'INTERNAL' BRANDING IN NIGERIA'S REBRANDING CAMPAIGN.

Published in:

Discourse & Interaction, 2023, v. 16, n. 1, p. 5, doi. 10.5817/DI2023-1-5

By:

Adegoju, Adeyemi

Publication type:

Article

The rapid internationalization of Annals of Pediatric Endocrinology & Metabolism as evidenced by journal metrics.

Published in:

Annals of Pediatric Endocrinology & Metabolism, 2017, v. 22, n. 2, p. 77, doi. 10.6065/apem.2017.22.2.77

By:

Sun Huh

Publication type:

Article

Rebranding a South Los Angeles Corner Store: The Unique Logic of Retail Brands.

Published in:

Journal of Business Anthropology, 2017, v. 6, n. 2, p. 175, doi. 10.22439/jba.v6i2.5411

By:

Garth, Hanna;
Powell, Michael G.

Publication type:

Article

The Ultimate Ferrante Experience: Convergence Culture, Literary Tourism, and the Quest for Authenticity.

Published in:

Italian Culture (Taylor & Francis Ltd), 2021, v. 39, n. 1, p. 19, doi. 10.1080/01614622.2021.1938841

By:

Avalle, Arianna

Publication type:

Article

M&A, FDA Top List of 2017 Happenings.

Published in:

Applied Clinical Trials, 2017, v. 26, n. 11/12, p. 3

By:

HENDERSON, LISA

Publication type:

Article

Debranding and rebranding of goods: the Mitsubishi decision and the scope of trade mark protection based on function theory.

Published in:

Journal of Intellectual Property Law & Practice, 2020, v. 15, n. 5, p. 326, doi. 10.1093/jiplp/jpaa041

By:

Stolzenburg-Wiemer, Sandra

Publication type:

Article