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A CROSS CULTURAL COMPARISON OF CONSUMER TENDENCIES AND SUBSEQUENT COMMUNICATION IMPLICATIONS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 43
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- Article
RELATIONSHIP MARKETING STRATEGIES IN NIGERIAN COMPANIES.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 114
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- Article
ANOMIE AND DISASTER IN CORPORATE CULTURE: THE IMPACT OF MERGERS AND ACQUISITIONS ON THE ETHICAL CLIMATE OF MARKETING ORGANIZTIONS.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 88
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- Article
THE PYGMALION EFFECT: CHOOSING FROM A QUIVER FULL OF ARROWS.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 158
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- Article
PRESSURIZED ZERO-SUM GAME NEGOTIATION OUTCOMES: GENDER CONTRASTS.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 148
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- Article
SALES MANAGEMENT PRACTICES: THE IMPACT OF ETHICS ON CUSTOMER ORIENTATION, EMPLOYMENT AND PERFORMANCE.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 134
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- Article
INVESTOR RELATIONS, FINANCIAL MARKETING AND TARGET GROUPS.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 129
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- Article
RETAILER MERCHANDISING DECISIONS: USING RETAILER PERCEPTIONS TO DEVELOP A MULTI-LEVEL COMPETITIVE STRATEGIC PROFIT MODEL.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 77
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- Article
THE EXPLOITATION OF MARKET KNOWLEDGE WITHIN THE ENTREPRENEURIAL SMALL FIRM: A PILOT STUDY OF SMALL UK MANUFACTURING FIRMS.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 100
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- Article
INFORMATION SEARCH AND PERCEIVED RISK: ARE THERE DIFFERENCES FOR IN-HOME VERSUS IN-STORE SHOPPERS?
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 36
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- Article
GENDER DIFFERENCES IN AD IRRITATION: IMPLICATIONS FOR MARKET SEGMENTATION.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 67
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- Article
NOSTALGIA ADVERTISING AND THE INFLUENCE OF NOSTALGIA PRONENESS.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 55
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- Article
THE UNDERLYING DIMENSIONS OF BRANDS AND THEIR CONTRIBUTION TO CUSTOMER VALUE: AN EXPLORATORY EXAMINATION.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 24
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- Article
CREATING CUSTOMER VALUE: BRIDGING THEORY AND PRACTICE.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 13
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- Article
CUSTOMER INQUIRIES AND COMPLAINTS: THE IMPACT OF FIRM RESPONSE TIME TO EMAIL COMMUNICATIONS.
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- Marketing Management Journal, 2004, v. 14, n. 2, p. 1
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- Article