THE PYGMALION EFFECT: CHOOSING FROM A QUIVER FULL OF ARROWS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 158
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2004 AND VI 14 AND IP 2
Results: 15
1
2
PRESSURIZED ZERO-SUM GAME NEGOTIATION OUTCOMES: GENDER CONTRASTS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 148
- By:
- Publication type:
- Article
3
SALES MANAGEMENT PRACTICES: THE IMPACT OF ETHICS ON CUSTOMER ORIENTATION, EMPLOYMENT AND PERFORMANCE.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 134
- By:
- Publication type:
- Article
4
INVESTOR RELATIONS, FINANCIAL MARKETING AND TARGET GROUPS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 129
- By:
- Publication type:
- Article
5
RELATIONSHIP MARKETING STRATEGIES IN NIGERIAN COMPANIES.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 114
- By:
- Publication type:
- Article
6
THE EXPLOITATION OF MARKET KNOWLEDGE WITHIN THE ENTREPRENEURIAL SMALL FIRM: A PILOT STUDY OF SMALL UK MANUFACTURING FIRMS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 100
- By:
- Publication type:
- Article
7
ANOMIE AND DISASTER IN CORPORATE CULTURE: THE IMPACT OF MERGERS AND ACQUISITIONS ON THE ETHICAL CLIMATE OF MARKETING ORGANIZTIONS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 88
- By:
- Publication type:
- Article
8
RETAILER MERCHANDISING DECISIONS: USING RETAILER PERCEPTIONS TO DEVELOP A MULTI-LEVEL COMPETITIVE STRATEGIC PROFIT MODEL.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 77
- By:
- Publication type:
- Article
9
GENDER DIFFERENCES IN AD IRRITATION: IMPLICATIONS FOR MARKET SEGMENTATION.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 67
- By:
- Publication type:
- Article
10
NOSTALGIA ADVERTISING AND THE INFLUENCE OF NOSTALGIA PRONENESS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 55
- By:
- Publication type:
- Article
11
A CROSS CULTURAL COMPARISON OF CONSUMER TENDENCIES AND SUBSEQUENT COMMUNICATION IMPLICATIONS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 43
- By:
- Publication type:
- Article
12
INFORMATION SEARCH AND PERCEIVED RISK: ARE THERE DIFFERENCES FOR IN-HOME VERSUS IN-STORE SHOPPERS?
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 36
- By:
- Publication type:
- Article
13
THE UNDERLYING DIMENSIONS OF BRANDS AND THEIR CONTRIBUTION TO CUSTOMER VALUE: AN EXPLORATORY EXAMINATION.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 24
- By:
- Publication type:
- Article
14
CREATING CUSTOMER VALUE: BRIDGING THEORY AND PRACTICE.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 13
- By:
- Publication type:
- Article
15
CUSTOMER INQUIRIES AND COMPLAINTS: THE IMPACT OF FIRM RESPONSE TIME TO EMAIL COMMUNICATIONS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 2, p. 1
- By:
- Publication type:
- Article