POLITICAL AFFILIATION AND THE AD ATTITUDE OF NEGATIVE POLITICAL ADVERTISING: A LONGITUDINAL EXAMINATION.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 153
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2004 AND VI 14 AND IP 1
Results: 13
1
2
AN EXPLORATORY CONTENT ANALYSIS OF PHARMACEUTICAL ADS IN JOURNALS TARGETED TO PEDIATRICIANS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 138
- By:
- Publication type:
- Article
3
THE EFFECT OF ETHICAL CLIMATE AND MORAL INTENSITY ON MARKETING MANAGERS' ETHICAL PERCEPTIONS AND BEHAVIORAL INTENTIONS.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 129
- By:
- Publication type:
- Article
4
A COMPARISON OF BUYERS' AND SELLERS' PERCEPTIONS OF ETHICAL BEHAVIORS WITHIN THE BYER-SELLER DYAD.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 117
- By:
- Publication type:
- Article
5
THE IMPACT OF INTERNET SAVVY AND INNOVATIVENESS ON REAL STATE AGENTS' INTERNET UTILIZATION AND SALES PERFORMANCE.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 103
- By:
- Publication type:
- Article
6
FACTORS AFFECTING PROPENSITY TO LEAVE: A STUDY OF SAELSPEOPLE.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 90
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- Publication type:
- Article
7
ORGANIZATIONAL BUYERS' PERCEIVED TRUST OF SALESPEOPLE: A U.S. AND SOUTH AMERICAN COMPARISON.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 82
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- Publication type:
- Article
8
FROM STRATEGY TO SUSTAINABLE COMPETITIVE ADVANTAGE: RESOURCE MANAGEMENT AS THE MISSING LINK.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 71
- By:
- Publication type:
- Article
9
EXAMINING THE EFFECTS OF STRATEGIC MARKETING INITIATIVE AND FIRST-MOVER EFFORTS ON MARKET SHARE PERFORMANCE.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 63
- By:
- Publication type:
- Article
10
DOES FAMILY MATTER? FAMILY INFLUENCES ON COMPULSIVE BUYING IN MEXICO.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 45
- By:
- Publication type:
- Article
11
AN EMPIRICAL STUDY OF CONSUMER BEHAVIOR PATTERNS AMONG FILIPINO AND KOREAN AMERICANS IN THE UNITED STATES.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 30
- By:
- Publication type:
- Article
12
THE IMPACT OF STORE IMAGE, FREQUENCY OF DISCOUNT, AND DISCOUNT MAGNITUDE ON CONSUMERS' VALUE PERCEPTIONS AND SEARCH INTENTION.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 14
- By:
- Publication type:
- Article
13
INNOVATION: A FRESH LOOK IN THE NEW MILLENIUM.
- Published in:
- Marketing Management Journal, 2004, v. 14, n. 1, p. 1
- By:
- Publication type:
- Article