Making a Case for a Digital Marketing Concentration: An Analysis of Traditionally Generalized Online MBA Programs. | EBSCOhost

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Title: Making a Case for a Digital Marketing Concentration: An Analysis of Traditionally Generalized Online MBA Programs.
Authors: Gardiner, S. Paige; Andrade, Maureen Snow
Publication: Atlantic Marketing Journal, 2024, Vol 13, Issue 2, p1
ISSN: 2165-3879
Publication type: Academic Journal