Does Quality Hurt Brand Preference for Promoted Products in a Gift Promotion Setting?
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 3, p. 91
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2024 AND VI 23 AND IP 3
Results: 8
1
2
Purchase Intention of Gen X and Millennials for Eco-Friendly Home Appliances: A Moderated Multi-Group Analysis.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 3, p. 5
- By:
- Publication type:
- Article
3
Factors Affecting Indian Consumers' Purchase Intention and Behavior Towards Luxury Cosmetics.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 3, p. 172
- By:
- Publication type:
- Article
4
Impact of Social Media on Online Customer Engagement.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 3, p. 151
- By:
- Publication type:
- Article
5
Factors Influencing Customer Commitment to Online Service Brands: An Exploratory Study.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 3, p. 129
- By:
- Publication type:
- Article
6
Attitude Towards Political Advertising on Social Media: An SEM Analysis.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 3, p. 110
- By:
- Publication type:
- Article
7
Examining Customers' Continued Intention to Reuse Mobile Food Ordering Apps: A Study Using Integrated DOI-SDT Model.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 3, p. 60
- By:
- Publication type:
- Article
8
Audience Behavior Towards South Indian Movies: An Analysis of the Demographic Interplay.
- Published in:
- IUP Journal of Marketing Management, 2024, v. 23, n. 3, p. 27
- By:
- Publication type:
- Article