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Identifying the Consequences of Strategic Innovation in the Football Industry.
- Published in:
- Sports Business Journal, 2024, v. 4, n. 3, p. 115, doi. 10.22051/SBJ.2024.46182.1137
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- Publication type:
- Article
Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness.
- Published in:
- Sports Business Journal, 2024, v. 4, n. 3, p. 99, doi. 10.22051/SBJ.2024.46355.1139
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- Publication type:
- Article
Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction.
- Published in:
- Sports Business Journal, 2024, v. 4, n. 3, p. 75, doi. 10.22051/SBJ.2024.46102.1135
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- Publication type:
- Article
The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity.
- Published in:
- Sports Business Journal, 2024, v. 4, n. 3, p. 61, doi. 10.22051/SBJ.2024.46775.1150
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- Publication type:
- Article
eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup.
- Published in:
- Sports Business Journal, 2024, v. 4, n. 3, p. 39, doi. 10.22051/SBJ.2024.46102.1135
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- Publication type:
- Article
eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption.
- Published in:
- Sports Business Journal, 2024, v. 4, n. 3, p. 13, doi. 10.22051/SBJ.2024.46500.1144
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- Publication type:
- Article
Editor-in-Chief Note.
- Published in:
- Sports Business Journal, 2024, v. 4, n. 3, p. 11
- Publication type:
- Article