Works matching Communication in marketing

Results: 5000

Getting Past the Crisis: Marketing Communication of University Sustainability.

Published in:

Innovar: Revista de Ciencias Administrativas y Sociales, 2023, v. 33, n. 87, p. 109, doi. 10.15446/innovar.v33n87.105512

By:

Osuna Ramírez, Sergio Andrés;
Sierra, Manuela Escobar

Publication type:

Article

CRAFTING COMPELLING MARKETING COMMUNICATION BY USING THE ART OF TRANSLATION.

Published in:

Studii de Ştiintă şi Cultură, 2024, v. 20, n. 3, p. 91

By:

STIEGELBAUER, Laura-Rebeca;
BALAȘ, Raluca

Publication type:

Article

L’efficacité des sites web dans la stratégie de communication marketing des offres touristiques en Algérie : Cas d’étude : le site web de Ministère du Tourisme et de l’Artisanat(MTA).

Published in:

Al-Tawāṣul, 2023, v. 29, n. 4, p. 74

By:

BENDEBILI, Ismail;
BENAICHA, Abdelkrim

Publication type:

Article

دور استراتيجيات الاتصال التسويقي الرقمي عبر شبكات التوصل الاجتماعي في تنمية القطاع السياحي لمدينة جدة السعودية دراسة مسحية على طلبة جامعة الملك عبد العزيز.

Published in:

Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2025, n. 56, p. 19

By:

مبارك بن واصل مب&#1575

Publication type:

Article

BRAND MARKETING COMMUNICATION CAMPAIGN ON THE INTERNET AND ITS EFFECTIVENESS. RESEARCH RESULTS.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 223, p. 579, doi. 10.29119/1641-3466.2025.223.33

By:

TARCZYDŁO, Beata;
KOPCIŃSKA, Michalina

Publication type:

Article

City integrated marketing communication -- identification and measurement framework.

Published in:

Argumenta Oeconomica, 2023, v. 50, n. 1, p. 5, doi. 10.15611/aoe.2023.1.01

By:

Daszkiewicz, Magdalena;
Mazurek, Edyta;
Pukas, Anetta

Publication type:

Article

MARKETING COMMUNICATION OF MODERN ENTERPRISES IN THE ERA OF DIGITAL ECONOMY.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 174, p. 355, doi. 10.29119/1641-3466.2023.174.25

By:

TARAPATA, Jolanta

Publication type:

Article

MODERN TECHNOLOGICAL MEANS USED BY MODERN COMPANIES IN MARKETING COMMUNICATION.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 159, p. 437, doi. 10.29119/1641-3466.2022.159.35

By:

TARAPATA, Jolanta

Publication type:

Article

POSTRZEGANIE WYBRANYCH KANAŁÓW KOMUNIKACJI MARKETINGOWEJ W ZALEŻNOŚCI OD WIEKU.

Published in:

Zeszyty Studenckie Wydzialu Ekonomicznego Uniwersytetu Gdanskiego "Nasze Studia", 2023, n. 13, p. 250

By:

Bargańska, Karolina

Publication type:

Article

THE PLAN OF INTEGRATED MARKETING COMMUNICATION WITH EMPHASIS ON DESIGNING A STRATEGY FOR THE BRAND X.

Published in:

Modern Management Review, 2024, v. 29, n. 2, p. 65, doi. 10.7862/rz.2024.mmr.10

By:

RAJER, Jasna;
VUKASOVIC, Tina

Publication type:

Article

"Enhancing Technological Culture Among Customers Through Electronic Marketing Communication Activities: A Study of a Sample of Djezzy Mobile Phone Customers in Skikda Province.".

Published in:

Economic Researcher Review, 2024, v. 12, n. 2, p. 107

By:

REDJEM, Noureddine;
Assma, Lezghed

Publication type:

Article

THE FEATURES OF MARKETING COMMUNICATIONS IN THE CONDITIONS OF ECONOMIC CRISIS.

Published in:

Regional Formation & Development Studies, 2012, n. 7, p. 153

By:

ŠALKOVSKA, JEĻENA

Publication type:

Article

RECEPTION OF THE MARKETING COMMUNICATION FUNCTION IN THE LIGHT OF ENTERPRISE RESEARCH.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 75, doi. 10.2478/minib-2022-0022

By:

Wiktor, Jan W.

Publication type:

Article

VYUŽITIE NÁSTROJOV MARKETINGOVEJ KOMUNIKÁCIE V PROSTREDÍ MATERSKEJ ŠKOLY.

Published in:

Young Science / Mladá Veda, 2023, v. 11, n. 2, p. 12

By:

Czölderová, Martina;
Selecký, Erik

Publication type:

Article

NÁSTROJE MARKETINGOVÉ KOMUNIKACE PODPORUJÍCÍ KONKURENCESCHOPNOST ČESKÝCH MINIPIVOVARŮ.

Published in:

Young Science / Mladá Veda, 2023, v. 11, n. 1, p. 81

By:

Březinová, Monika

Publication type:

Article

KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 15, doi. 10.56321/IJMBS.9.15.15

By:

ŠKARE, VATROSLAV

Publication type:

Article

الإتصالات التسويقية المتكاملة وانعكاساتها على الحصة السوقية : دراسة استطلاعية لآراء عينة من المديرين في شركة كورك للاتصالات المتنقلة في محافظتي نينوى واربيل.

Published in:

Muthanna Journal of Administrative & Economics Sciences, 2023, v. 13, n. 1, p. 99, doi. 10.52113/6/2023-13-1/99-112

By:

محمود شعبان خضر ا
و احمد خالد عبد ا&#160

Publication type:

Article

دور الاتصال التسويقي في تحقيق رؤية المملكة ۲۰۳۰ : استراتيجية لبناء العلامة التجارية وتعزيز النمو الاقتصادي.

Published in:

Journal of Arab Studies in Education & Psychology, 2025, v. 153, n. 2, p. 263

By:

ريهام عماد عبد ا&#1604

Publication type:

Article

Effect of Integrated Marketing Communication on Marketing Performance: The Difference between Chain Hotels and Independent Hotels in Vietnam.

Published in:

International Journal of Hospitality & Tourism Systems, 2023, v. 16, n. 3, p. 40

By:

Nguyen Thi Huyen Ngan;
Ho Tung Mau;
Cau Giay;
Ha Noi;
Nguyen Thi Quynh Huong;
Nguyen Viet Thai;
Vuong Thuy Linh

Publication type:

Article

A Systematic Review of Green Marketing Communication and its Effect on Brand Loyalty in the FMCG Sector.

Published in:

Cuestiones de Fisioterapia, 2024, v. 53, n. 3, p. 3506

By:

Akshita;
Mahajan, Samriti;
Jarolia, Priyanka

Publication type:

Article

Marketing Communication Strategy to Increase Tourist Visits to Tumpak Sewu Waterfall In Lumajang.

Published in:

Devotion: Journal of Research & Community Service, 2025, v. 6, n. 6, p. 605

By:

Syarofa, Sherina;
Sadono, Teguh Priyo;
Pramono, Bambang Sigit

Publication type:

Article

Examining the change in brands' marketing communication during COVID-19 from crisis communication perspective.

Published in:

Management & Marketing, 2025, v. 20, n. 2, p. 22, doi. 10.2478/mmcks-2025-0009

By:

Cerit, Mustafa Murat;
Karaosmanoğlu, Elif

Publication type:

Article

تأثير الذكاء الاصطناعي على فاعلية الاتصال التسويقي دراسة مسحية على عينة من الشباب السعودي.

Published in:

Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2025, n. 57, p. 11

By:

مبارك بن واصل مب&#1575

Publication type:

Article

Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies.

Published in:

European Research on Management & Business Economics, 2024, v. 30, n. 3, p. 1, doi. 10.1016/j.iedeen.2024.100260

By:

Butkouskaya, Vera;
Llonch-Andreu, Joan;
Alarcón-del-Amo, María-del-Carmen

Publication type:

Article

Mobilising Competitive Intelligence as a Social Media Tool for Strategic Marketing Communication of Restaurants in Durban.

Published in:

Journal of African Film & Diaspora Studies (JAFDIS), 2024, v. 7, n. 1, p. 5, doi. 10.31920/2516-2713/2024/7n1a1

By:

James, Akpan Udoh;
Michael, Mkhize Sazelo;
Oluwadamilare, Ayinde Akorode

Publication type:

Article

Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students' Selection of Higher Education Institutions in Developing Countries.

Published in:

Human Behavior & Emerging Technologies, 2025, v. 2025, p. 1, doi. 10.1155/hbe2/5510524

By:

Al-Abdallah, Ghaith;
Ababakr, Karim;
Fashoto, Stephen Gbenga

Publication type:

Article

تأثير الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة : دراسة نظرية.

Published in:

Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 97, doi. 10.31272/IJES2023.79.5

By:

طارق بن أحمد قند&#1608

Publication type:

Article

DİDEROT ETKİSİ PERSPEKTİFİNDEN PAZARLAMA İLETİŞİMİ ELEMANLARININ ANLAMLANDIRILMASI.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2023, v. 18, n. 60, p. 318, doi. 10.14783/maruoneri.1260823

By:

TOKU, Aslı Burcu

Publication type:

Article

EMOTIONAL BRANDING/MARKETING COMMUNICATION: A REVIEW OF DEFINITIONS.

Published in:

Research Journal of Agricultural Science, 2024, v. 56, n. 2, p. 143

By:

IOSIM, Iasmina;
PASCARIU, Anka;
MARIN, Diana;
SĂLĂȘAN, C.;
DUMITRESCU, Carmen;
DRAGOESCU, Alina

Publication type:

Article

Direktna marketinška komunikacija promatrana kroz prizmu supkultura generacije Y i Z.

Published in:

Contemporary Issues / Suvremene Teme, 2023, v. 14, n. 1, p. 29, doi. 10.46917/st.14.1.2

By:

BEKIĆ, IVANA;
IVANKOVIĆ, JADRANKA;
ŽUTIĆ, MANJA

Publication type:

Article

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches.

Published in:

Journal of Marketing Communications, 2024, v. 30, n. 7, p. 810, doi. 10.1080/13527266.2023.2177710

By:

Rashkova, Yanina;
Moi, Ludovica;
Marku, Elona;
Cabiddu, Francesca

Publication type:

Article

Competitive advantage for life: an industry view of marketing communication education.

Published in:

Journal of Marketing Communications, 2024, v. 30, n. 2, p. 265, doi. 10.1080/13527266.2023.2280055

By:

Kerr, Gayle;
Lings, Ian;
Terry, Leigh;
Richards, Jef;
Muirhead, Bruce

Publication type:

Article

Examining the role of social CRM capability in online marketing communication.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 2, p. 118, doi. 10.1080/13527266.2022.2154064

By:

Chatterjee, Sheshadri;
Chaudhuri, Ranjan;
Vrontis, Demetris;
Thrassou, Alkis

Publication type:

Article

A Small Services Firm Marketing Communications Model for SME‐Dominated Environments.

Published in:

Journal of Marketing Communications, 2006, v. 12, n. 3, p. 183, doi. 10.1080/13527260600811720

By:

Thrassou, Alkis;
Vrontis, Demetris

Publication type:

Article

An Examination of Integrated Marketing Communications in the Business‐to‐Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster.

Published in:

Journal of Marketing Communications, 2006, v. 12, n. 2, p. 95, doi. 10.1080/13527260600615600

By:

Wickham, Mark;
Hall, Linda

Publication type:

Article

Encouraged, motivated and learning oriented for working creatively and successfully: a case of Korean workers in marketing communications.

Published in:

Journal of Marketing Communications, 2002, v. 8, n. 3, p. 135, doi. 10.1080/13527260210147315

By:

Suh, Taewon

Publication type:

Article

PAZARLAMA İLETİŞİMİ FAALİYETİ OLARAK ÜRÜN YERLEŞTİRME: FİLM AFİŞLERİ ÜZERİNE BİR İNCELEME.

Published in:

Electronic Journal of Social Sciences, 2023, v. 22, n. 88, p. 1631, doi. 10.17755/esosder.1272026

By:

SAYGIN, Emine Pınar

Publication type:

Article

THE INTEGRATED MARKETING COMMUNICATION IN CROATIAN COMPANIES.

Published in:

Interdisciplinary Description of Complex Systems, 2024, v. 22, n. 4, p. 401, doi. 10.7906/indecs.22.4.3

By:

Fraculj, Mario;
Brkanić, Sara;
Tadić, Diana Plantić

Publication type:

Article

THE FACTORS INFLUENCING LEGAL AND ETHICAL DIGITAL MARKETING COMMUNICATION.

Published in:

Economic Science for Rural Development Conference Proceedings, 2023, n. 57, p. 188, doi. 10.22616/ESRD.2023.57.019

By:

Bormane, Santa;
Urbane, Marta

Publication type:

Article

Bibliometric Analysis of Graduate Theses Containing the Phenomenon of "Marketing Communication" in the Council of Higher Education (CoHE) National Thesis Center Database.

Published in:

BES Journal: International Journal of Business & Economic Studies, 2025, v. 7, n. 1, p. 19, doi. 10.54821/uiecd.1616516

By:

ÇAKIR, Tülin;
CÖNK, Elif

Publication type:

Article

أثر استراتيجيات االتصاالت التسويقية المتكاممة )IMC )عمى نية الشراء لمستيمكي خدمات األندية الصحية بجميورية مصر العربية.

Published in:

International Journal of Sports Science & Arts - Arabic, 2023, v. 73, n. 3, p. 357

By:

عبدالرحمف محمد م;
أحمد حسيني سيد أ&#1610

Publication type:

Article

MARKETING COMMUNICATIONS MODEL FOR INNOVATION NETWORKS.

Published in:

International Journal of Innovation (2318-9975), 2015, v. 3, n. 2, p. 43, doi. 10.5585/iji.v3i2.50

By:

Freitas Correia, Tiago João;
Mateus, Américo;
Leonor, Susana

Publication type:

Article

Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

Published in:

Journal of Business Ethics, 2009, v. 88, n. 1, p. 103, doi. 10.1007/s10551-009-0113-1

By:

Jahdi, Khosro;
Acikdilli, Gaye

Publication type:

Article

The Relationship Between the Sustainability of Brand Marketing Communications and the Well-Being of the Saudi Consumer.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 21, p. 9233, doi. 10.3390/su16219233

By:

AL Hilal, Norah Saud H.

Publication type:

Article

Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 17, p. 7555, doi. 10.3390/su16177555

By:

Krsnik, Sabina;
Erjavec, Karmen

Publication type:

Article

The Impact of Marketing Communication and Islamic Financial Literacy on Islamic Financial Inclusion and MSMEs Performance: Evidence from Halal Tourism in Indonesia.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 13, p. 9868, doi. 10.3390/su15139868

By:

Mujiatun, Siti;
Trianto, Budi;
Cahyono, Eko Fajar;
Rahmayati

Publication type:

Article

Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia.

Published in:

Theoretical & Applied Economics, 2013, v. 20, n. 6, p. 7

By:

STĂNCIOIU, Aurelia-Felicia;
BOTOŞ, Andreea;
ORZAN, Mihai;
PÂRGARU, Ion;
ARSENE, Octavian

Publication type:

Article

THE APPLICATION OF EYE TRACKING AND ARTIFICIAL INTELLIGENCE IN CONTEMPORARY MARKETING COMMUNICATION MANAGEMENT.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 186, p. 239, doi. 10.29119/1641-3466.2023.186.18

By:

KONDAK, Anna

Publication type:

Article

THE MANAGEMENT OF HOSPITAL MARKETING COMMUNICATION.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 173, p. 179, doi. 10.29119/1641-3466.2023.173.12

By:

GABRYŠOVÁ, Marie;
CIECHOMSKI, Wiesław

Publication type:

Article

IDENTIFICATION OF AREAS FOR OPTIMISING MARKETING COMMUNICATIONS VIA AI SYSTEMS.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 160, p. 25, doi. 10.29119/1641-3466.2022.160.2

By:

BAJAK, Maria;
MAJERCZYK, Paweł

Publication type:

Article