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Congruence and Incongruence in Advertising-Medium Combinations: More Than Just Two Sides of the Same Coin.
- Published in:
- 2016
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- Publication type:
- Abstract
Deceived or Not Deceived: How Food Consumers Perceive Deception.
- Published in:
- Advances in Consumer Research, 2014, v. 42, p. 313
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- Publication type:
- Article
Revealing an Advertising Myth: How Supportive is Editorial Support?
- Published in:
- 2011
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- Publication type:
- Abstract
'Minding the Mall': Do We Remember What We See?
- Published in:
- Advances in Consumer Research, 2003, v. 30, n. 1, p. 56
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- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 3, p. 3
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- Publication type:
- Article
Erfolgreiche Feldstudien in der Unternehmensmarktforschung: Wege aus der Testeritis.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 2, p. 23
- By:
- Publication type:
- Article
Metaverse: #Verstehen #Planen #Machen.
- Published in:
- 2024
- By:
- Publication type:
- Book Review
Virtual Society: The Metaverse and the New Frontiers of Human Experience.
- Published in:
- 2024
- By:
- Publication type:
- Book Review
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 3, p. 3
- By:
- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 1, p. 3
- By:
- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 4, p. 3
- By:
- Publication type:
- Article
Out-of-Home-Kommunikation.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 3, p. 80
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- Publication type:
- Article
Boarding completed? - Wie die „Reise zum Mittelpunkt des Metaversums" weitergehen könnte.
- Published in:
- 2023
- By:
- Publication type:
- Proceeding
Künstliche Intelligenz im Marketing.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 2, p. 84
- By:
- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 2, p. 3
- By:
- Publication type:
- Article
Selbstgewiss ins Ungewisse: Auftragskommunikation in der Krise.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 2, p. 78
- By:
- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 1, p. 3
- By:
- Publication type:
- Article
Bildmagie Die Codes der visuellen Kommunikation -- Bilderwelten und ihre Sprache entschlüsseln.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 4, p. 78
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- Publication type:
- Article
Die Verwendung des Begriffs Wissenschaftlichkeit in der Praxis.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 3, p. 6
- By:
- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 3, p. 3
- By:
- Publication type:
- Article
The Psychology of Advertising.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 2, p. 76
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- Publication type:
- Article
Leicht muss es sein - und wissenschaftlich fundiert mutig: Warum „Ärmel hochkrempeln" für eine erfolgreiche Impfkampagne nicht reicht.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 2, p. 74
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- Publication type:
- Article
The Future is now - Oder: Weshalb wir Marketer über Alexa sprechen sollten.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 2, p. 16
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- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 2, p. 3
- By:
- Publication type:
- Article
What Your Customer Wants and Can't Tell You. Unlocking Consumer Decisions with the Science of Behavioral Economics.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 1, p. 80
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- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 1, p. 3
- By:
- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 4, p. 3
- By:
- Publication type:
- Article
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 3, p. 3
- By:
- Publication type:
- Article
Global Viral Change: Die Auswirkungen von Corona auf Gesellschaft, Konsum und Marketing.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 2, p. 80
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- Publication type:
- Article
Liebe Leser*innen!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 2, p. 3
- By:
- Publication type:
- Article
editorial.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 1, p. 3
- By:
- Publication type:
- Article
Liebe Leser*innen!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 3
- By:
- Publication type:
- Article
co-creating brands.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 3, p. 82
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- Publication type:
- Article
Liebe Leserinnen!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 3, p. 3
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- Publication type:
- Article
Die Entscheidung.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 2, p. 66
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- Publication type:
- Article
Liebe Leser*innen!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 2, p. 3
- By:
- Publication type:
- Article
Dark-Social-Media-Marketing: Das unterschätzte Potenzial digital verschlüsselter Kanäle.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 1, p. 56
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- Publication type:
- Article
Narrative Economics: How Stories Go Viral & Drive Major Economic Events.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 1, p. 60
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- Publication type:
- Article
editorial.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 1, p. 3
- By:
- Publication type:
- Article
Liebe Leser*innen!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 4, p. 3
- By:
- Publication type:
- Article
Die Publikationen der Deutschen Werbewissenschaftlichen Gesellschaft.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 3, p. 48
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- Publication type:
- Article
Handelsmanagement.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 2, p. 65
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- Publication type:
- Article
Homo Digitalis und seine Rituale - Von digitalen Höhlen und Geschichten am E-Lagerfeuer.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 2, p. 24
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- Publication type:
- Article
editorial.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 2, p. 3
- By:
- Publication type:
- Article
Myths of Branding: A Brand Is Just A Logo, And Other Popular Misconceptions.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 1, p. 65
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- Publication type:
- Article
Untitled.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 1, p. 3
- By:
- Publication type:
- Article
Rationality and Emotionality of Sponsorship Negotiations: Managerial Approaches to Sponsorship Decision-Making.
- Published in:
- Marketing Review St. Gallen, 2019, n. 6, p. 44
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- Publication type:
- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2020, v. 42, n. 2, p. 2, doi. 10.15358/0344-1369-2020-3-2
- By:
- Publication type:
- Article
Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2018, v. 40, n. 4, p. 30, doi. 10.15358/0344-1369-2018-4-30
- By:
- Publication type:
- Article
When Brand Representatives Act as Sales Associates: Mechanisms and Effects of Native Selling and its Disclosure.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2017, v. 39, n. 1, p. 44, doi. 10.15358/0344-1369-2017-1-44
- By:
- Publication type:
- Article