Protecting Global Brands: Toward a Global Norm.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 99, doi. 10.1509/jimk.10.2.99.19539
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 2002 AND VI 10 AND IP 2
Results: 9
1
2
Executive Summaries.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
3
FOREWORD TO THE SPECIAL ISSUE ON GLOBAL BRANDING.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 2, doi. 10.1509/jimk.10.2.2.19536
- By:
- Publication type:
- Article
4
From the Editor in Chief.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 1
- By:
- Publication type:
- Article
5
Technology as an Enabler of the Global Branding of Retail Financial Services.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 83, doi. 10.1509/jimk.10.2.83.19535
- By:
- Publication type:
- Article
6
Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 68, doi. 10.1509/jimk.10.2.68.19532
- By:
- Publication type:
- Article
7
Identifying Brand Image Dimensionality and Measuring the Degree of Brand Globalization: A Cross-National Study.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 46, doi. 10.1509/jimk.10.2.46.19538
- By:
- Publication type:
- Article
8
Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 29, doi. 10.1509/jimk.10.2.29.19534
- By:
- Publication type:
- Article
9
Auditory and Visual Brand Identifiers in Chinese and English.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 2, p. 13, doi. 10.1509/jimk.10.2.13.19531
- By:
- Publication type:
- Article