Linking Relationship Marketing to Customer Loyalty in The E-Banking Context: The Central Role of Customer Satisfaction. | EBSCOhost

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Title: Linking Relationship Marketing to Customer Loyalty in The E-Banking Context: The Central Role of Customer Satisfaction.
Authors: Nam Hoai Nguyen; Dung Phuong Hoang
Publication: Gadjah Mada International Journal of Business, 2024, Vol 26, Issue 1, p109
ISSN: 1411-1128
Publication type: Academic Journal