Found: 26

Select item for more details and to access through your institution.

  • MASCULINITY AND FEMININITY FACTORS IN PRODUCT PERCEPTION AND SELF IMAGE.

    Published in:
    Advances in Consumer Research, 1978, v. 5, n. 1, p. 326
    By:
    • Gentry, James W.;
    • Doering, Mildred;
    • O'Brien, Terrence V.
    Publication type:
    Article

  • TEACHING CONSUMER BEHAVIOR.

    Published in:
    Advances in Consumer Research, 1977, v. 4, n. 1, p. 274
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Tracking Consumer Decision Making.

    Published in:
    Journal of Marketing, 1971, v. 35, n. 1, p. 34, doi. 10.2307/1250561
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Some Empirical Contributions to Buyer Behavior Theory.

    Published in:
    Journal of Consumer Research, 1974, v. 1, n. 3, p. 43, doi. 10.1086/208599
    By:
    • Lehmann, Donald R.;
    • O'Brien, Terrence V.;
    • Farley, John U.;
    • Howard, John A.
    Publication type:
    Article

  • Information Handling in Consumer Decisions.

    Published in:
    Journal of the Academy of Marketing Science, 1977, v. 5, n. 3, p. 229, doi. 10.1007/BF02729506
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Managing relationships.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 42
    By:
    • O'Brien, Terrence V.;
    • Ville, Barry de
    Publication type:
    Article

  • Classification tree software.

    Published in:
    1994
    By:
    • O'Brien, Terrence V.;
    • Durfee, Paul E.
    Publication type:
    Product Review

  • Getting more from your hard drive.

    Published in:
    Marketing Research, 1994, v. 6, n. 2, p. 35
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Neural nets for direct marketers.

    Published in:
    Marketing Research, 1994, v. 6, n. 1, p. 47
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Correspondence Analysis.

    Published in:
    Marketing Research, 1993, v. 5, n. 4, p. 54
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • SPSS for Windows.

    Published in:
    Marketing Research, 1993, v. 5, n. 3, p. 58
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Multitasking.

    Published in:
    Marketing Research, 1993, v. 5, n. 2, p. 58
    By:
    • Kirkendall, Gregory A.;
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Software updates.

    Published in:
    1993
    By:
    • O'Brien, Terrence V.
    Publication type:
    Product Review

  • The Writer's Toolkit.

    Published in:
    1992
    By:
    • O'Brien, Terrence V.
    Publication type:
    Product Review

  • Data management and analysis.

    Published in:
    1992
    By:
    • O'Brien, Terrence V.
    Publication type:
    Product Review

  • Handheld Computing.

    Published in:
    Marketing Research, 1992, v. 4, n. 2, p. 34
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Statistics Software and Related Programs.

    Published in:
    Marketing Research, 1992, v. 4, n. 1, p. 52
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • IdeaFisher.

    Published in:
    1991
    By:
    • Sisodia, Rajendra S.;
    • O'Brien, Terrence V.
    Publication type:
    Product Review

  • Productivity Winners.

    Published in:
    Marketing Research, 1991, v. 3, n. 3, p. 53
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Computing Trends: A Report From COMDEX.

    Published in:
    Marketing Research, 1991, v. 3, n. 2, p. 52
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Decision Support Systems.

    Published in:
    Marketing Research, 1990, v. 2, n. 4, p. 51
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article

  • Contact Management Software.

    Published in:
    1990
    By:
    • O'Brien, Terrence V.
    Publication type:
    Product Review

  • Project Management Software.

    Published in:
    1989
    By:
    • O'Brien, Terrence V.
    Publication type:
    Product Review

  • Battery Watch.

    Published in:
    1989
    By:
    • O'brien, Terrence V.
    Publication type:
    Product Review

  • Decision Pad.

    Published in:
    1989
    By:
    • O'brien, Terrence V.
    Publication type:
    Product Review

  • SOFTWARE REVIEWS.

    Published in:
    Marketing Research, 1989, v. 1, n. 1, p. 42
    By:
    • O'Brien, Terrence V.
    Publication type:
    Article