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Works matching IS 10408460 AND DT 1992 AND VI 4 AND IP 4

Results: 17

1

Marketing research: Commitment, not certification.

Published in:

1992

By:

Winninger, F. Todd

Publication type:

Editorial

2

Selecting a research company--Part II.

Published in:

1992

By:

Kitaeff, Richard

Publication type:

Editorial

3

The Writer's Toolkit.

Published in:

1992

By:

O'Brien, Terrence V.

Publication type:

Product Review

4

Thinking About Management.

Published in:

1992

By:

Heller, Harry E.

Publication type:

Book Review

5

The Six Imperatives of Marketing.

Published in:

1992

By:

McEwen, William J.

Publication type:

Book Review

6

Measurement Errors in Surveys.

Published in:

1992

By:

Wade, Ken

Publication type:

Book Review

7

The environment's second wave.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 44

By:

Bradford Fay, W.

Publication type:

Article

8

Segmentation design.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 38

By:

Wyner, Gordon A.

Publication type:

Article

9

Telegraphing opinions instantly.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 42

By:

Winters, Lewis C.

Publication type:

Article

10

State update: Florida sales tax, telephone monitoring in...

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 36

By:

Bowers, Diane K.

Publication type:

Article

11

Guidelines for preparing articles in marketing research.

Published in:: Marketing Research, 1992, v. 4, n. 4, p. 34
Publication type:: Article

12

Digital hears the voice of the market.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 28

By:

Jancourtz, Peter;
Press, Gil

Publication type:

Article

13

The real lesson of new Coke: The value of focus groups for...

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 22

By:

Schindler, Robert M.

Publication type:

Article

14

Multiple prior notifications, personalization, and...

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 14

By:

Sutton, Robert J.;
Zeits, Linda L.

Publication type:

Article

15

Marketing research partnerships: A strategy for the '90s.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 8

By:

Boughton, Paul

Publication type:

Article

16

Short-notice focus groups.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 4

By:

Day, Janet R.;
Gombeski Jr., William R.

Publication type:

Article

17

FROM THE EDITOR.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 1

By:

O'Neill, Harry W.

Publication type:

Article