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The Structure of Service Firms and Their Marketing Policies.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1983, v. 4, n. 3, p. 251, doi. 10.1002/smj.4250040306
- By:
- Publication type:
- Article
Influencing Satisfaction for Dental Services.
- Published in:
- Journal of Health Care Marketing, 1993, v. 13, n. 1, p. 16
- By:
- Publication type:
- Article
From the Editor.
- Published in:
- 1991
- By:
- Publication type:
- Editorial
Resource Guide.
- Published in:
- Journal of Health Care Marketing, 1991, v. 11, n. 4, p. 75
- Publication type:
- Article
PHYSICIAN MARKETING IN THE RESTRUCTURED MEDICAL SERVICES FIELD.
- Published in:
- Journal of Health Care Marketing, 1987, v. 7, n. 3, p. 7
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- Publication type:
- Article
CONFERENCES.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 3, p. 74
- Publication type:
- Article
Services Marketing.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
FROM THE EDITOR.
- Published in:
- 1983
- By:
- Publication type:
- Editorial
Nonverbal cues-based first impressions: Impression formation through exposure to static images.
- Published in:
- Marketing Letters, 2007, v. 18, n. 3, p. 165, doi. 10.1007/s11002-007-9010-5
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- Publication type:
- Article
Controlling the Personal Habits of Franchisees Within and Outside the Franchise Environment.
- Published in:
- Franchise Law Journal, 2012, v. 32, n. 1, p. 15
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- Publication type:
- Article
GENDER RESEARCH AND THE SERVICES CONSUMER: NEW INSIGHTS AND THE NEW DIRECTIONS.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 514
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- Publication type:
- Article
Services Marketing Text and Cases.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Elaborate Servicescapes: Spatial Dimensions.
- Published in:
- SCMS Journal of Indian Management, 2009, v. 6, n. 2, p. 90
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- Publication type:
- Article
Insurance Marketing: Waxing and Waning of Values.
- Published in:
- SCMS Journal of Indian Management, 2009, v. 6, n. 2, p. 82
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- Publication type:
- Article
FINANCIAL INCLUSION IN MADURAI DISTRICT: SERVQUAL APPROACH.
- Published in:
- Global Management Review, 2016, v. 10, n. 2, p. 15
- By:
- Publication type:
- Article
BOOK REVIEW.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
KEY SUCCESS FACTORS IN DIGITAL MARKETING IN SERVICE INDUSTRY AND THE DEVELOPMENT STRATEGIES: A CASE STUDY ON FLEUR DE CHINE AT SUN MOON LAKE.
- Published in:
- International Journal of Organizational Innovation, 2015, v. 8, n. 1, p. 172
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- Publication type:
- Article
Value congruence and consumer's satisfaction towards online banking - the mediation role of affective commitment.
- Published in:
- Management & Marketing, 2014, v. 9, n. 3, p. 347
- By:
- Publication type:
- Article
THE WEB PAGE - MARKETING COMMUNICATION MEAN IN THE ACCOMMODATION UNITS' ACTIVITY.
- Published in:
- Management & Marketing, 2014, v. 9, n. 2, p. 45
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- Publication type:
- Article
FORTHCOMING EVENTS.
- Published in:
- Tourismos, 2009, v. 4, n. 1, p. 172
- Publication type:
- Article
VI. Services (trade, transportation, travel and communications).
- Published in:
- Canadian Economic Observer, 2008, v. 21, p. 47
- Publication type:
- Article
Services.
- Published in:
- Canadian Economic Observer, 2007, v. 20, p. 43
- Publication type:
- Article
Services.
- Published in:
- Canadian Economic Observer, 2007, v. 20, p. 43
- Publication type:
- Article
VI. Services.
- Published in:
- Canadian Economic Observer, 2007, v. 20, n. 2, p. 43
- Publication type:
- Article
VI. Services.
- Published in:
- Canadian Economic Observer, 2007, v. 20, n. 2, p. 43
- Publication type:
- Article
Services.
- Published in:
- Canadian Economic Observer, 2006, v. 19, p. 43
- Publication type:
- Article
THE COMING OF AGE OF ELECTRONIC-BASED PERSONAL RELATIONSHIPS.
- Published in:
- Proceedings of the Northeast Business & Economics Association, 2007, p. 32
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- Publication type:
- Article
Smile.
- Published in:
- Radiology Management, 2017, v. 39, n. 1, p. 23
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- Publication type:
- Article
SERVICES MARKETING: REVIEW AND SYNTHESIS OF CRITICAL DISTRIBUTION PROBLEMS.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 6
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- Publication type:
- Article
LCM 2007: From Analysis to Implementation Perspectives for the Application of Life Cycle Approaches.
- Published in:
- International Journal of Life Cycle Assessment, 2007, v. 12, p. 1, doi. 10.1065/lca2007.06.349
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- Publication type:
- Article
Playing the infinite game: marketing in the post-industrial economy.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 4, p. 345, doi. 10.1362/147539210X543556
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- Publication type:
- Article
Exit services marketing - enter service marketing.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 113, doi. 10.1362/147539207X223357
- By:
- Publication type:
- Article
Trend Toward Market-Sourcing rules for Sales of Services Continues.
- Published in:
- Journal of State Taxation, 2017, v. 35, n. 2, p. 21
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- Publication type:
- Article
Apportionment Issues.
- Published in:
- Journal of State Taxation, 2010, v. 28, n. 5, p. 9
- By:
- Publication type:
- Article
Services Marketing - A Case Study of South Central Railway.
- Published in:
- 2004
- By:
- Publication type:
- Abstract
Creating the Cautious Consumer.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 4, p. 435, doi. 10.1177/0276146715571459
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- Publication type:
- Article
Services in Society and Academic Thought: An Historical Analysis.
- Published in:
- Journal of Macromarketing, 2005, v. 25, n. 1, p. 42, doi. 10.1177/0276146705275294
- By:
- Publication type:
- Article
Probabilistic Selling in Quality-Differentiated Markets.
- Published in:
- Management Science, 2015, v. 61, n. 8, p. 1959, doi. 10.1287/mnsc.2014.1974
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- Publication type:
- Article
Predictability and Personalization in the Service Encounter.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 2, p. 86, doi. 10.2307/1251131
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- Publication type:
- Article
Problems and Strategies in Services Marketing.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 2, p. 33, doi. 10.1177/002224298504900203
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- Publication type:
- Article
CONCEPT EVALUATION & MARKET SEGMENTATION.
- Published in:
- 1978
- By:
- Publication type:
- Case Study
Breaking Free from Product Marketing.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 2, p. 73, doi. 10.1177/002224297704100219
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- Publication type:
- Article
Marketing Professional Services.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494
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- Publication type:
- Article
Benefit Structure Analysis: A New Tool for Product Planning.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 23, doi. 10.1177/002224297604000403
- By:
- Publication type:
- Article
Bank Selection Decisions and Market Segmentation.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 1, p. 40, doi. 10.2307/1250674
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- Publication type:
- Article
Marketing Intermediaries in Channels of Distribution for Services.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 1, p. 55, doi. 10.1177/002224297604000109
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- Publication type:
- Article
MARKETING IN THE SERVICE SECTOR.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
Marketing Activities in the Service Industries.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 65, doi. 10.2307/1250394
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- Publication type:
- Article
What Is Meant by Services?
- Published in:
- Journal of Marketing, 1966, v. 30, n. 4, p. 32, doi. 10.2307/1249496
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- Publication type:
- Article
A Forward Step in Performance Evaluation.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 3, p. 26, doi. 10.2307/1249087
- By:
- Publication type:
- Article