Profiting from Licensing without Royalties.
- Published in:
- Marketing Bulletin, 2005, v. 16, p. 1
- By:
- Publication type:
- Article
Works matching IS 01136895 AND DT 2005 AND VI 16
Results: 8
1
2
Minimized Regret is Sufficient to Model the Asymmetrically Dominated Decoy Effect.
- Published in:
- Marketing Bulletin, 2005, v. 16, p. 1
- By:
- Publication type:
- Article
3
A Test of the Effectiveness of a Mouse Pointer Image in Increasing Click through for a Web Banner Advertisement.
- Published in:
- Marketing Bulletin, 2005, v. 16, p. 1
- By:
- Publication type:
- Article
4
An Empirical Evaluation of Three Web Survey Design Principles.
- Published in:
- Marketing Bulletin, 2005, v. 16, p. 1
- By:
- Publication type:
- Article
5
Drawing a Double Jeopardy Line.
- Published in:
- Marketing Bulletin, 2005, v. 16, p. 1
- By:
- Publication type:
- Article
6
Talent, Looks or Brains? New Zealand Advertising Practitioners' Views on Celebrity and Athlete Endorsers.
- Published in:
- Marketing Bulletin, 2005, v. 16, p. 1
- By:
- Publication type:
- Article
7
Measuring Banks' Automated Service Quality: A Confirmatory Factor Analysis Approach.
- Published in:
- Marketing Bulletin, 2005, v. 16, p. 1
- By:
- Publication type:
- Article
8
Market-Oriented Culture and Strategy: Are They Synergistic?
- Published in:
- Marketing Bulletin, 2005, v. 16, p. 1
- By:
- Publication type:
- Article