Works matching IS 01136895 AND DT 2004 AND VI 15
Results: 9
Testing the accuracy of Verbal Probability Scale for predicting short-term brand choice.
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- Marketing Bulletin, 2004, v. 15, p. 1
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Rugby Fan Attraction Factors.
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- Marketing Bulletin, 2004, v. 15, p. 1
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The Juster Purchase Probability Scale: A Bibliography.
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- Marketing Bulletin, 2004, v. 15, p. 1
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An Introduction to Hierarchical Linear Modeling for Marketing Researchers.
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- Marketing Bulletin, 2004, v. 15, p. 1
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Two Attempts to Increase the Response to a Mail Survey.
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- Marketing Bulletin, 2004, v. 15, p. 1
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Calculation of Theoretical Brand Performance Measures from the Parameters of the Dirichlet Model.
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- Marketing Bulletin, 2004, v. 15, p. 1
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A Test of Two Procedures for Increasing Responses to Mail Surveys.
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- Marketing Bulletin, 2004, v. 15, p. 1
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Similar in How to Frame, But Different in What to Choose.
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- Marketing Bulletin, 2004, v. 15, p. 1
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Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability.
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- Marketing Bulletin, 2004, v. 15, p. 1
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- Article