Works matching IS 18656544 AND DT 2023

Results: 72

Literatur zum Thema.

Published in:: Marketing Review St. Gallen, 2023, n. 6, p. 70
Publication type:: Article

Drivers of Sustainable Consumption: Life Satisfaction and the Concreteness of Sustainable Product Attributes in Advertising.

Published in:

Marketing Review St. Gallen, 2023, n. 6, p. 60

By:

Martin, Béatrice;
Reh, Christina Antonie

Publication type:

Article

Gamification: Anwendungen für Kundschaft und Mitarbeitende der Baubranche.

Published in:

Marketing Review St. Gallen, 2023, n. 6, p. 50

By:

Kern, Manuel;
Schmäh, Marco;
Götz, Oliver;
Petersen, Laura Alice;
Bentz, Christian Alexander

Publication type:

Article

Ein Stimulation Model für die Marketing-kommunikation.

Published in:

Marketing Review St. Gallen, 2023, n. 6, p. 40

By:

Schmidt, Tobias;
Hummel, Cornelius;
Herrmann, Maik

Publication type:

Article

Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research.

Published in:

Marketing Review St. Gallen, 2023, n. 6, p. 32

By:

Ahnfeld, Tobias;
Hahn, Alexander;
Joosten, Jan;
Klug, Katharina;
Totzek, Dirk

Publication type:

Article

Generative AI Tools in Customer Service: Beyond the Hype of 'Prompt Engineering'.

Published in:

Marketing Review St. Gallen, 2023, n. 6, p. 22

By:

Deecke, Thedda;
Wulfmeyer, Sina;
Schögel, Marcus

Publication type:

Article

The Data-Creativity Nexus: Shaping the Future of Marketing in the Age of Artificial Intelligence.

Published in:

Marketing Review St. Gallen, 2023, n. 6, p. 14

By:

Hoffmann, Alexander;
Kanbach, Dominik K.;
Wykes-Sneyd, Thomas

Publication type:

Article

Buchrezension.

Published in:

Marketing Review St. Gallen, 2023, n. 6, p. 13

By:

Deecke, Thedda

Publication type:

Article

Die Magie der Daten: Gespräch mit Max Lederer, Jung von Matt.

Published in:

2023

By:

Lederer, Max;
von Matt, Jung

Publication type:

Interview

Data and Creativity.

Published in:

2023

By:

Schögel, Marcus;
Herhausen, Dennis

Publication type:

Editorial

Thema der nächsten Ausga be: Data and Creativity.

Published in:: Marketing Review St. Gallen, 2023, n. 5, p. 79
Publication type:: Article

Litera tur zum Thema : Contemporary Branding.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 78

By:

Brockschmidt, Oliver

Publication type:

Article

Lead-Scoring bei B-to-B-Unternehmen: Eine Bestandsaufnahme.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 68

By:

Gebhardt, Marcel

Publication type:

Article

Buchrezension.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 67

By:

Brockschmidt, Oliver

Publication type:

Article

Gamification als Erfolgsfaktor moderner Markenführung: Das Beispiel SHEIN.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 60

By:

Burmann, Christoph;
Germroth, Gloria

Publication type:

Article

Social Media Influencers in Virtual Selling Tools.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 52

By:

Mahn, Luisa

Publication type:

Article

Ädverteising: Dialekt in der geschriebenen Werbung.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 42

By:

Bachmann, Sandro;
Feige, Stephan;
Koller, Matthias

Publication type:

Article

Fünf Thesen zum Thema Branding -- zugespitzt.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 36

By:

Rutschmann, Marc

Publication type:

Article

Auf Taten müssen Worte folg en.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 28

By:

Baertschi, Christian

Publication type:

Article

Return on Brand Investment: Taking a Data-driven Approach to Branding.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 20

By:

Reichelt, Roman;
Minh Dang Nguyen;
Trachsel, Stephanie;
Benner, Anna

Publication type:

Article

Markenführung, die Brücken baut.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 12

By:

Krick, Lisa;
Eberhardt, Dominic;
Groeneveld, Thiemo

Publication type:

Article

Das Erbe pflegen und ausbauen, ohne zu verstauben.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 6

By:

Meier, Thomas P.

Publication type:

Article

«Contemporary Branding»: Zeitgenössisches Markenmanagement.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 3

By:

Reinecke, Sven

Publication type:

Article

Thema der nächsten Ausgabe: Contemporary Branding.

Published in:: Marketing Review St. Gallen, 2023, n. 4, p. 86
Publication type:: Article

Mobilität für alle ... auf Knopfdruck.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 85

By:

Henkel, Sven

Publication type:

Article

Personalisierung im Customer Experience Management.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 74

By:

Weidig, Jakob

Publication type:

Article

Digital Due Diligence: Assessment of Digital Growth Potentials.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 66

By:

Konhäuser, Anja;
Sambol, Stefan;
Stork, Toni;
Hahn, Alexander

Publication type:

Article

How to Improve the Continuous Usage of Mobility Apps: The Effects of Personalisation and Privacy on the Use of Mobility Applications in German Urban Areas.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 58

By:

Vlaskamp, Arjan

Publication type:

Article

Conversational Sales for OEM Apps.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 50

By:

Kuhnert, Felix;
Pühl, Stefan

Publication type:

Article

Who Would Subscribe for a Car? The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 42

By:

Greifenstein, Marvin;
Schakols, Felix;
Finken, David;
Hofstetter, Reto

Publication type:

Article

Carsharing – Utopia or Real Gamechanger? Conceptualising The Potential of Carsharing for Tackling Carbon Emissions.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 32

By:

Collet, Andreas;
Scharfenberger, Philipp

Publication type:

Article

How Urban Society Can Benefit from Inclusive Mobility.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 22

By:

Lang, Nikolaus;
Hagenmaier, Markus;
d’Avalos, Pietro Viggiani;
Silvestri, Philipp

Publication type:

Article

New Mobility in Everyday Life: Perspectives From 20 Households Examined Over Four Months.

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 12

By:

Linke, Jannis;
Scharfenberger, Philipp;
Stackmann, Jürgen

Publication type:

Article

Flugtaxis – Revolution aus der Luft?

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 6

By:

Greifenstein, Marvin

Publication type:

Article

«Smart Mobility Marketing».

Published in:

Marketing Review St. Gallen, 2023, n. 4, p. 3

By:

Tomczak, Torsten;
Herrmann, Andreas

Publication type:

Article

Thema der nächsten Ausgabe: Smart Mobility Marketing.

Published in:: Marketing Review St. Gallen, 2023, n. 3, p. 71
Publication type:: Article

Literatur zum Thema: Technology-Enabled Customer Experience.

Published in:: Marketing Review St. Gallen, 2023, n. 3, p. 70
Publication type:: Article

Building a Minimum Viable Brand: Best Practice for Startups.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 62

By:

Walter, Simon;
Heinemann, Florian;
Haberstock, Philipp;
Wiesmann, Torben

Publication type:

Article

Buchrezension.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 61

By:

Ruschmann, Katharina

Publication type:

Article

Optimierung der Kundenbeziehung: Eine Analyse viraler B-to-C-Marketingkampagnen im Online- und Offline-Handel.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 54

By:

Ampler, Nadine;
Siegmund-Schultze, Linda

Publication type:

Article

Digital Humans: Zukunft der Konsumenten-Interaktion?!

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 46

By:

Weigel, Christian

Publication type:

Article

Smart Targeting im stationären Handel: Erfolgsfaktoren für die kundenzentrierte Ausgestaltung von Digital Signage am PoS.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 38

By:

Schweizer, Markus;
Mau, Gunnar;
Peuser, Martina;
Riedel, Simon

Publication type:

Article

Digital Natives im stationären Buchhandel: Das Potenzial von digitalen Zusatzleistungen.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 28

By:

Cerha, Cordula;
Nindl, Fabian;
Soucek, Gustav

Publication type:

Article

Vergleich von VR- & AR-Brillen im Einzelhandel: Ist die Kundschaft bereit für den digitalisierten Einzelhandel?

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 20

By:

Bechstedt, Maximilian;
Kirchgeorg, Manfred

Publication type:

Article

Innovative In-Store-Technologien: Nützlichkeit und Wirkung aus Kundensicht.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 12

By:

Fränzel, Nils;
Swoboda, Bernhard

Publication type:

Article

Marken im Metaverse: Ein Interview mit Maria von Scheel-Plessen, Senior Marketing Executive in der Luxusindustrie.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 6

By:

von Scheel-Plessen, Maria

Publication type:

Article

Wachsende Handelsbedeutung dank neuer Technologien.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 3

By:

Rudolph, Thomas

Publication type:

Article

Thema der nächsten Ausgabe: Technology-Enabled Customer Experiences.

Published in:: Marketing Review St. Gallen, 2023, n. 2, p. 71
Publication type:: Article

Sales Transformation.

Published in:

Marketing Review St. Gallen, 2023, n. 2, p. 64

By:

Schmäh, Marco;
Kern, Manuel;
Götz, Oliver

Publication type:

Article

Buchrezension.

Published in:

Marketing Review St. Gallen, 2023, n. 2, p. 63

By:

Ceka, Meriton

Publication type:

Article