Works matching Influencers and Social Media

Results: 1793

PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN SOCIAL MEDIA INFLUENCER TERHADAP LOYALITAS MEREK SOMETHINC: STUDI PADA PENGGUNA PRODUK MEREK SOMETHINC.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 3, p. 919, doi. 10.17358/jabm.9.3.919

By:

Rahma, Fairuz Malinda;
Sumarwan, Ujang;
Nurhayati, Popong

Publication type:

Article

PENGARUH SOCIAL MEDIA INFLUENCER DAN BRAND IMAGE TERHADAP VISIT INTENTION DIMEDIASI OLEH CUSTOMER TRUST PADA SKAER.CLINIC.

Published in:

Journal of Syntax Literate, 2024, v. 9, n. 8, p. 4459, doi. 10.36418/syntax-literate.v9i8.16108

By:

Fala Hindun Adinda;
Pramono, Rudy

Publication type:

Article

Parasoziale Meinungsführer? Eine qualitative Untersuchung zur Rolle von Social Media Influencer*innen im Informationsverhalten und in Meinungsbildungsprozessen junger Menschen.

Published in:

Medien & Kommunikationswissenschaft, 2023, v. 71, n. 1/2, p. 37, doi. 10.5771/1615-634X-2023-1-2-37

By:

Wunderlich, Leonie

Publication type:

Article

The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility.

Published in:

Atlantic Marketing Journal, 2020, v. 9, n. 1, p. 78

By:

Nafees, Lubna;
Cook, Christy M.;
Stoddard, James E.

Publication type:

Article

Social media influencer marketing: foundations, trends, and ways forward: Social media influencer marketing: foundations, trends...: Y. Joshi et al.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1199, doi. 10.1007/s10660-023-09719-z

By:

Joshi, Yatish;
Lim, Weng Marc;
Jagani, Khyati;
Kumar, Satish

Publication type:

Article

Influence Unleashed: How Social Media Influencers' Credibility Drives Viral Success.

Published in:

Global Business & Management Research, 2023, v. 15, p. 84

By:

Al-Zahari, Nur Syuhada;
Zainal, Noor Zalina;
Seman, Sharidatul Akma Abu;
Salleh, Nor Fazalina

Publication type:

Article

INVESTIGATING SOCIAL MEDIA INFLUENCERS' CREDIBILITY AND RELIGIOSITY, AND THE MODERATING ROLE OF HEDONIC VALUE ON PURCHASE INTENTION OF MODEST FASHION BRANDS.

Published in:

Indonesian Journal of Business & Entrepreunership, 2024, v. 10, n. 1, p. 168, doi. 10.17358/IJBE.10.1.168

By:

Arianti, Farahdiba;
Hadiprawoto, Triana Rahajeng

Publication type:

Article

Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2025, v. 20, n. 78, p. 267, doi. 10.19168/jyasar.1593395

By:

ÖZTÜRK, Yakup

Publication type:

Article

Exploring the impact of TV advertising and social media influencers in culinary marketing.

Published in:

Journal of Enterprise & Development (JED), 2024, v. 6, n. 1, p. 172

By:

Timothy, Chelsy Angelia;
Shinta, Shinta;
Fransiska, Fransiska;
Angelita, Fifi

Publication type:

Article

Sosyal Medya Etkileyicilerinin (Influencer) Takipçilerinin Anlık Satın Alma Davranışına Etkisinin S-O-R Modeli ile İncelenmesi.

Published in:

Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi, 2024, v. 16, n. 2, p. 289, doi. 10.15659/ttad.16.2.185

By:

ÇAKMAK, Ali Çağlar

Publication type:

Article

The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude.

Published in:

Asian Journal of Business Research, 2017, v. 7, n. 2, p. 19, doi. 10.14707/ajbr.170035

By:

Xin Jean Lim;
Radzol, Aifa Rozaini bt Mohd;
Jun-Hwa Cheah (Jacky);
Mun Wai Wong

Publication type:

Article

Ergenler için Sosyal Medya Fenomenlerinden Etkilenme Algısı Ölçeğinin Geliştirilmesi: Geçerlik ve Güvenirlik Çalışması.

Published in:

Mersin University Journal of the Faculty of Education / Mersin Üniversitesi Eğitim Fakültesi Dergisi, 2024, v. 20, n. 1, p. 128, doi. 10.17860/mersinefd.1281155

By:

TAGAY, Özlem;
UZUN, Kıvanç;
CIRCIR, Osman

Publication type:

Article

Commercialization of influencer content on social media: the roles of parasocial relationships and sponsorship disclosures.

Published in:

Journal of Strategic Marketing, 2025, v. 33, n. 5, p. 658, doi. 10.1080/0965254X.2025.2510384

By:

Lim, Weng Marc;
Koay, Kian Yeik;
Cheah, Chee Wei

Publication type:

Article

Making it real on social media: exploring authenticity strategies for sport and fitness influencers.

Published in:

Journal of Strategic Marketing, 2024, v. 32, n. 8, p. 1376, doi. 10.1080/0965254X.2024.2341887

By:

Massi, Marta;
Piancatelli, Chiara;
Vocino, Andrea;
Rojas-Méndez, José I.

Publication type:

Article

Role of social media influencers on marketing of sustainable hotels: gratification and the parasocial interaction perspective.

Published in:

Journal of Hospitality Marketing & Management, 2024, v. 33, n. 6, p. 735, doi. 10.1080/19368623.2024.2315947

By:

Horng, Jeou-Shyan;
Liu, Chih-Hsing;
Chou, Sheng-Fang;
Yu, Tai-Yi;
Hu, Da-Chian

Publication type:

Article

How Foreign Social Media Influencers Help Shape Destination Country's Tourism Image: The Case of South Korea's Tourism Image in France.

Published in:

Tourism Analysis, 2023, v. 28, n. 2, p. 337, doi. 10.3727/108354223x16773677647966

By:

Lorgeoux, Camille;
Divakaran, Pradeep KumarPonnamma

Publication type:

Article

İNFLUENCER PAZARLAMASI VE RETORİK İLİŞKİSİNİ SOSYAL MEDYA ETKİLEYİCİLERİ ÖRNEKLERİ ÜZERİNDEN İNCELEMEK.

Published in:

Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 2025, v. 17, n. 2, p. 229, doi. 10.17932/IAU.IAUSBD.2021.021/iausbd_v17i2005

By:

ARMUTLU, İsnur İnci;
TAN, Hakan

Publication type:

Article

CATEGORISATION OF SOCIAL MEDIA INFLUENCERS AND DETERMINANTS OF THEIR ENGAGEMENT EFFECTIVENESS.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2024, v. 10, n. 16, p. 12, doi. 10.56321/IJMBS.10.16.12

By:

OPIĆ, ALMA;
BAJS, IRENA PANDŽA

Publication type:

Article

The Role of Online Resource Reliability of Social Media Influencers on Purchasing Behavior.

Published in:

Journal of Erciyes Communication / Erciyes İletişim Dergisi, 2025, v. 12, n. 1, p. 29, doi. 10.17680/erciyesiletisim.1526479

By:

YAVUZ, Ayşe;
ÖZÜPEK, Mehmet Nejat

Publication type:

Article

Developing Trust through Social Media Influencers and Halal Tourism to Impact the Travel Decision of Travelers.

Published in:

Journal of Islamic & Religious Studies / Majallah-yi ʿUlūm-i Islāmiyyah va Dīniyyah, 2022, v. 7, n. 1, p. 49, doi. 10.36476/JIRS.7:1.06.2022.17

By:

Abdullah, Muhammad;
Khurshid, Muzammil;
Khan, Muhammad Haris

Publication type:

Article

Influence of social media fitness influencers' credibility on users' physical activity intentions.

Published in:

Digital Health, 2024, p. 1, doi. 10.1177/20552076241302016

By:

Wang, Lidong;
Li, Xiuhong;
Wang, Donghai;
Zhu, Jianyong

Publication type:

Article

SOSYAL MEDYA ETKİLEYİCİLERİNİN KANAAT ÖNDERLİĞİ ROLÜ.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2020, v. 8, n. 2, p. 1325, doi. 10.19145/e-gifder.726057

By:

TAM, Mehmet Sinan

Publication type:

Article

Are Social Media Users Blindly Following Influencers' Recommendations on Investing?

Published in:

Indonesian Capital Market Review, 2023, v. 15, n. 1, p. 15, doi. 10.21002/icmr.v15i1.1165

By:

Dalimunthe, Zuliani;
Chairunnisa, Ananda;
Triono, Rachmadi Agus

Publication type:

Article

General Attitude Scale for Social Media Influencers.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2024, v. 15, n. 2, p. 122, doi. 10.21272/mmi.2024.2-10

By:

Onem, Sermin;
Selvi, Murat Selim

Publication type:

Article

No filter: navigating well-being in troubled times as social media influencers.

Published in:

Journal of Marketing Management, 2023, v. 39, n. 11/12, p. 1098, doi. 10.1080/0267257X.2023.2218858

By:

Levesque, Nataly;
Hachey, Alysha;
Pergelova, Albena

Publication type:

Article

The web of influencers. A marketing-audience classification of (potential) social media influencers.

Published in:

Journal of Marketing Management, 2021, v. 37, n. 13/14, p. 1313, doi. 10.1080/0267257X.2021.1912142

By:

Ouvrein, Gaëlle;
Pabian, Sara;
Giles, David;
Hudders, Liselot;
De Backer, Charlotte

Publication type:

Article

How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value.

Published in:

Journal of Marketing Management, 2021, v. 37, n. 11/12, p. 1123, doi. 10.1080/0267257X.2020.1866648

By:

Sánchez-Fernández, Raquel;
Jiménez-Castillo, David

Publication type:

Article

When less is more: the impact of macro and micro social media influencers' disclosure.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 3/4, p. 248, doi. 10.1080/0267257X.2020.1718740

By:

Kay, Samantha;
Mulcahy, Rory;
Parkinson, Joy

Publication type:

Article

The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges.

Published in:

Psychology & Marketing, 2025, v. 42, n. 4, p. 1201, doi. 10.1002/mar.22173

By:

Ekinci, Yuksel;
Dam, Shubhankar;
Buckle, Georgia

Publication type:

Article

Typology and impact of follower responses to social media influencer "promotional crisis".

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 412, doi. 10.1002/mar.22133

By:

Rynarzewska, Ania Izabela;
Nafees, Lubna;
Nikolov, Atanas Nik

Publication type:

Article

Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations.

Published in:

Psychology & Marketing, 2024, v. 41, n. 2, p. 394, doi. 10.1002/mar.21927

By:

Han, Jiseon;
Balabanis, George

Publication type:

Article

To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention.

Published in:

Psychology & Marketing, 2024, v. 41, n. 1, p. 203, doi. 10.1002/mar.21920

By:

Claeys, Pauline;
Charry, Karine;
Tessitore, Tina

Publication type:

Article

The New Opinion Leaders of Digital Marketing Era: Social Media Influencers.

Published in:

Journal of Applied & Theoretical Social Sciences, 2022, v. 4, p. 37, doi. 10.37241/jatss.2022.55

By:

Taneri, Ecem

Publication type:

Article

Enhancing Self-Leadership in Online Fitness Education and Training: Exploring Strategies and Addressing Challenges Among Social Media Influencers in Henan Province, China.

Published in:

SAGE Open, 2023, v. 13, n. 4, p. 1, doi. 10.1177/21582440231219325

By:

Yangzi, Zhang;
Cheah, Kenny S. L.;
Shaharom, Mohd Shahril Nizam Bin

Publication type:

Article

How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers' Purchase Intention?

Published in:

SAGE Open, 2023, v. 13, n. 3, p. 1, doi. 10.1177/21582440231197259

By:

Thi Cam Tu Dinh;
Mengqi Wang;
Yoonjae Lee

Publication type:

Article

How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers' Purchase Intention?

Published in:

SAGE Open, 2023, v. 13, n. 2, p. 1, doi. 10.1177/21582440231197259

By:

Thi Cam Tu Dinh;
Mengqi Wang;
Yoonjae Lee

Publication type:

Article

SOCIAL MEDIA INFLUENCER RESEARCH: AN BIBLIOMETRIC ANALYSIS.

Published in:

International Journal of Electronic Commerce Studies, 2020, v. 11, n. 2, p. 75, doi. 10.7903/ijecs.1975

By:

Shu-Chen Chang;
Chih-Chien Wang;
Chia-Yu Kuo

Publication type:

Article

Introduction to the special issue on social media influencers: performance, authenticity, and social media visibility.

Published in:

Celebrity Studies, 2024, v. 15, n. 2, p. 119, doi. 10.1080/19392397.2024.2341593

By:

Feasey, Rebecca

Publication type:

Article

Social Media Influencer Advertising versus Advertising on Social Media Account of a Brand. Evidence from an Experimental Design.

Published in:

Journal of Media Research, 2020, v. 13, n. 3, p. 45, doi. 10.24193/jmr.38.3

By:

BALABAN, Delia Cristina;
RACZ, Roberta Gabriela

Publication type:

Article

Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic.

Published in:: Applied Psychology: An International Review, 2022, v. 71, n. 2, p. 695, doi. 10.1111/apps.12345
Publication type:: Article

Impact of social media influencers’ endorsement on application adoption: A trust transfer perspective.

Published in:

Social Behavior & Personality: an international journal, 2019, v. 47, n. 11, p. 1, doi. 10.2224/sbp.8518

By:

Haihua Hu;
Dandan Zhang;
Chengjun Wang

Publication type:

Article

Influencing Social Media Influencers Through Affiliation.

Published in:

Marketing Science, 2022, v. 41, n. 3, p. 593, doi. 10.1287/mksc.2021.1322

By:

Pei, Amy;
Mayzlin, Dina

Publication type:

Article

SOCIAL MEDIA INFLUENCER'S AND SMES PERFORMANCE IN OGUN STATE, NIGERIA.

Published in:

Modern Management Review, 2023, v. 28, n. 4, p. 7, doi. 10.7862/rz.2023.mmr.21

By:

ADETAYO, Adeola E.;
ARIYO, Oludayo O.

Publication type:

Article

The role of social media followers' agency in influencer marketing: a study based on the heuristic–systematic model of information processing.

Published in:

International Journal of Advertising, 2024, v. 43, n. 3, p. 554, doi. 10.1080/02650487.2023.2229148

By:

Zheng, Longzhao;
Huang, Bingrui;
Qiu, Hongfeng;
Bai, Haiqing

Publication type:

Article

The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure.

Published in:

International Journal of Advertising, 2021, v. 40, n. 8, p. 1265, doi. 10.1080/02650487.2021.1991107

By:

Jung, Nayoung;
Im, Subin

Publication type:

Article

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive.

Published in:

International Journal of Advertising, 2020, v. 39, n. 5, p. 590, doi. 10.1080/02650487.2019.1678322

By:

Shan, Yan;
Chen, Kuan-Ju;
Lin, Jhih-Syuan (Elaine)

Publication type:

Article

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.853168

By:

Alam, Faizan;
Tao, Meng;
Lahuerta-Otero, Eva;
Feifei, Zhao

Publication type:

Article

Social Media Influencer Viewing and Intentions to Change Appearance: A Large Scale Cross-Sectional Survey on Female Social Media Users in China.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.846390

By:

Pan, Wenjing;
Mu, Zhe;
Tang, Zheng

Publication type:

Article

Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle.

Published in:

Journal of Business Ethics, 2021, v. 169, n. 2, p. 225, doi. 10.1007/s10551-020-04485-6

By:

Leban, Marina;
Thomsen, Thyra Uth;
von Wallpach, Sylvia;
Voyer, Benjamin G.

Publication type:

Article

The effect of social media influencer attributes towards pro-environmental intention.

Published in:

Romanian Journal of Information Technology & Automatic Control / Revista Română de Informatică și Automatică, 2021, v. 31, n. 1, p. 111, doi. 10.33436/v31i1y202109

By:

AWANG, Siti Fatimah Lailatul Qadrina;
ANNUAR, Sharifah Nurafizah Syed;
GISIP, Imelda Albert

Publication type:

Article