Works matching Word of mouth advertising

Results: 1004

بررسی اثرات تبلیغات دهان به دهان بر میزان رشد تعداد کاربران بازی های موبایلی در ایران

Published in:

New Marketing Research Journal, 2020, v. 9, n. 4, p. 150, doi. 10.22108/nmrj.2020.119416.1901

By:

محمدرضا پارسانژاد;
مجتبی خوش لهجه صدق;
میلاد گنج خانی

Publication type:

Article

بررسی اثر کیفیت اطلاعات درک شده و ریسک درک شده بر قصد خرید واحدهای ساختمانی مسکونی با در نظر گرفتن نقش واسط تبلیغات دهان به دهان الکترونیکی در رسانه های اجتماعی.

Published in:

Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2024, v. 11, n. 3, p. 159

By:

علیرضا حدادیان;
محمد حسن بیلندی

Publication type:

Article

Presenting a Conceptual Model of Health Tourism with Emphasis on Word-of-Mouth Advertising in Health Centers: A Grounded Theory Approach.

Published in:

Journal of Health Administration, 2020, v. 23, n. 2, p. 54, doi. 10.29252/jha.23.2.54

By:

Naami, Abdullah;
Gorji, Hasan Aboulghasem;
BaniAsadi, Mehdi

Publication type:

Article

The Effect Of Store Atmosphere, Advertising, And Word Of Mouth On Customer Repurchase Interest At KFC in Margonda Depok.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 2, p. 461, doi. 10.46799/jss.v5i2.791

By:

Hanisa, Silvia;
Hardini, Resti;
Digdowiseiso, Kumba;
Yaakop, Azizul Yadi

Publication type:

Article

بررسی نقش میانجی تبلیغات دهانبهدهان، در اثر گذاری کیفیت خدمات آژانسهای مسافرتی بر قصدخرید مشتری.

Published in:

Public Management Researches, 2023, v. 16, n. 59, p. 217, doi. 10.22111/JMR.2022.40883.5674

By:

باقر عباسپور;
عبدالعزیز آبتین

Publication type:

Article

A PURE BIRTH MODEL OF OPTIMAL ADVERTISING WITH WORD-OF-MOUTH.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 169, doi. 10.1287/mksc.3.2.169

By:

Monahan, George E.

Publication type:

Article

The Role of Word-of-Mouth 'Advertising' in Retailing.

Published in:

American Business Review, 1994, v. 12, n. 2, p. 11

By:

Bolen, William H.

Publication type:

Article

Integrating Experience, Advertising, and Electronic Word of Mouth.

Published in:

Journal of Internet Commerce, 2009, v. 8, n. 3/4, p. 246, doi. 10.1080/15332860903467664

By:

Jones, ScottA.;
Aiken, K. Damon;
Boush, DavidM.

Publication type:

Article

Effects of Word of Mouth Advertising on Consumer Risk Taking.

Published in:

Journal of Advertising, 1976, v. 5, n. 4, p. 12, doi. 10.1080/00913367.1976.10672658

By:

Woodside, Arch G.;
Delozier, M. Wayne

Publication type:

Article

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.

Published in:

Marketing Science, 2017, v. 36, n. 1, p. 105, doi. 10.1287/mksc.2016.1002

By:

Fossen, Beth L.;
Schweidel, David A.

Publication type:

Article

THE IMPACT OF TV ADVERTISING VERSUS WORD OF MOUTH ON THE IMAGE OF LAWYERS: A PROJECTIVE EXPERIMENT.

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 42, doi. 10.1080/00913367.1983.10672862

By:

Traylor, Mark;
Mathias, Alicia

Publication type:

Article

The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 11, p. 4339, doi. 10.3390/su12114339

By:

Cho, Taesoo;
Cho, Taeyoung;
Zhao, Guosong;
Zhang, Hao

Publication type:

Article

Exploring the advertising elements of electronic word-of-mouth in social media: an example of game reviews.

Published in:

Multimedia Tools & Applications, 2024, v. 83, n. 30, p. 74685, doi. 10.1007/s11042-024-18642-w

By:

Mayopu, Richard G.;
Wang, Yi-Yun;
Chen, Long-Sheng

Publication type:

Article

The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions.

Published in:

Journal of Food Products Marketing, 2023, v. 29, n. 8/9, p. 255, doi. 10.1080/10454446.2023.2273517

By:

Wang, Edward Shih-Tse;
Lin, Jia-Yi;
Liao, Yu-Ting

Publication type:

Article

Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth.

Published in:

2020

By:

Lovett, Mitchell J.;
Peres, Renana;
Xu, Linli

Publication type:

Correction Notice

Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth.

Published in:

Quantitative Marketing & Economics, 2019, v. 17, n. 3, p. 215, doi. 10.1007/s11129-019-09211-9

By:

Lovett, Mitchell J.;
Peres, Renana;
Xu, Linli

Publication type:

Article

MODELS OF NEW PRODUCT DIFFUSION THROUGH ADVERTISING AND WORD-OR-MOUTH.

Published in:

Management Science, 1978, v. 24, n. 15, p. 1568, doi. 10.1287/mnsc.24.15.1568

By:

Dodson Jr., Joe A.;
Muller, Eitan

Publication type:

Article

"WORD-OF-MOUTH" ADVERTISING IN SELLING NEW PRODUCTS.

Published in:

Journal of Marketing, 1957, v. 22, n. 2, p. 154, doi. 10.1177/002224295702200205

By:

Brooks Jr., Robert C.

Publication type:

Article

The Effect of Creating a Sense of Individual and Collective Psychological Ownership of the Brand in the Online Communities of the Brand on the Buying Behavior and Online Word-of-Mouth Advertising.

Published in:

Innovation Management & Operational Strategies, 2021, v. 2, n. 4, p. 401, doi. 10.22105/IMOS.2021.293172.1131

By:

Shirmohammadi, Yazdan;
Rajabi, Jahangir

Publication type:

Article

The Impact of Social Media Marketing on Digital Service Adoption in Educational Institutions: Exploring the Mediating Role of Brand Equity, Trust, and Word-Of-Mouth Advertising.

Published in:

Technical Journal / Tehnički Glasnik, 2025, v. 19, n. 3, p. 396, doi. 10.31803/tg-20240331030139

By:

Khorsandi, Hosna;
Kazemi, Behzad;
Zeynali, Simin;
Mohsenibeigzadeh, Mahsa;
Zarei, Pedram;
Mirshekari, Shahin

Publication type:

Article

Exploring How Customer Participation is involved in Branding Cooperation in Social Media based on UGT theory and S-O-R Framework.

Published in:

New Marketing Research Journal, 2021, v. 10, n. 4, p. 55, doi. 10.22108/nmrj.2020.121323.2009

By:

Khoddami, Soheila;
Jafarinia, Saeid;
Khalili, Hamed

Publication type:

Article

واکاوی عوامل مؤثر بر رفتار استفاده مصرف کننده از فناوری خرید اینترنتی براساس نظریة یکپارچة پذیرش و استفاده از مطالعة موردی: مشتریان فروشگاه دیجی کالا در استان خوزستان ؛)UTAUT2( تکنولوژی

Published in:

New Marketing Research Journal, 2020, v. 9, n. 4, p. 115, doi. 10.22108/nmrj.2020.118038.1800

By:

کوثر مجدم;
مهدی نداف;
سارا محمدی

Publication type:

Article

The Effect of Intellectual Engagement with Football on Word of Mouth Advertising About the Company's Products Support.

Published in:

International Journal of Scientific Management & Development, 2016, v. 4, n. 6, p. 204

By:

Haeri, Fariddun Alame;
Mohammadi, Zeinab Sadat

Publication type:

Article

ارائۀ چهارچوب بهکارگیری بذرپاشی در بازاریابی: رهیافت فراترکیب.

Published in:

New Marketing Research Journal, 2021, v. 11, n. 2, p. 69, doi. 10.22108/NMRJ.2021.127048.2362

By:

سید محمدباقرجعف&;
سید محمد محمودی;
مرتضی سلطانی;
مهدی اشکانی

Publication type:

Article

بررسی تاثیر اقدامات بازاریابی در رسانه های اجتماعی؛ نوعی از استراتژی هک رشد بر تمایلات رفتاری و تبلیغات شفاهی مشتریان

Published in:

New Marketing Research Journal, 2019, v. 8, n. 4, p. 1

By:

داود فیض;
عاطفه شعبانی

Publication type:

Article

El efecto de la publicidad de boca en boca en la aceptación de la banca móvil para los clientes de las sucursales de Maskan Bank en Teherán.

Published in:

Dilemas Contemporáneos: Educación, Política y Valores, 2019, v. 6, p. 1

By:

Nouri, Ali

Publication type:

Article

User Reviews and Their Relationship to the Online Sale of Used DVDs.

Published in:

Atlantic Marketing Journal, 2022, v. 11, n. 2, p. 1

By:

Baugher, Dan;
Ramos, Chris

Publication type:

Article

Drivers of new product recommending and referral behaviour on social network sites.

Published in:

International Journal of Advertising, 2011, v. 30, n. 1, p. 77, doi. 10.2501/IJA-30-1-077-101

By:

Chatterjee, Patrali

Publication type:

Article

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites.

Published in:

International Journal of Advertising, 2011, v. 30, n. 1, p. 47, doi. 10.2501/IJA-30-1-047-075

By:

Shu-Chuan Chu;
Yoojung Kim

Publication type:

Article

مفهومسازی تصویر برند با استفاده از نظریۀ فضای روانی زندگی در صنعت بانکداری.

Published in:

New Marketing Research Journal, 2021, v. 11, n. 1, p. 87, doi. 10.22108/nmrj.2021.124867.2226

By:

سید محمدصادق اسح;
بهرام رنجبریان;
آذرنوش انصاری

Publication type:

Article

Word-of-Mouth Communication: Causes and Consequences.

Published in:

Journal of Health Care Marketing, 1995, v. 15, n. 3, p. 54

By:

Gelb, Betsy;
Johnson, Madeline

Publication type:

Article

SPORTS SHOES PURCHASE INTENTION AMONG MALAYSIAN VOLLEYBALL PLAYERS VS. NON-VOLLEYBALL PLAYERS: A CONCEPTUAL PAPER.

Published in:

International Journal of Organizational Leadership, 2013, v. 2, n. 2, p. 45, doi. 10.33844/ijol.2013.60306

By:

GOH PIN SIANG;
SULAIMAN, ZURAIDAH

Publication type:

Article

The effects of marketing communication on the tourist's hotel reservation process.

Published in:

Anatolia: An International Journal of Tourism & Hospitality Research, 2012, v. 23, n. 2, p. 234, doi. 10.1080/13032917.2012.687690

By:

Almeida, NicolauMiguel;
Silva, JoãoAlbino;
Mendes, Júlio;
Oom do Valle, Patrícia

Publication type:

Article

Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel.

Published in:

Journal of Computer-Mediated Communication, 2008, v. 13, n. 4, p. 959, doi. 10.1111/j.1083-6101.2008.00426.x

By:

Golan, Guy J.;
Zaidner, Lior

Publication type:

Article

Evaluating the Factor Affecting on the Loyalty to Visiting Rasht as a Tourism Destination.

Published in:

Geography & Urban Space Development / Jughrāfiyā va Tusi̒ah-i Faz̤ā-yi Shahrī, 2025, v. 11, n. 4, p. 93, doi. 10.22067/jgusd.2023.80329.1281

By:

Ahmadi, Hassan;
Mehrjou, Mehrdad

Publication type:

Article

Business Model Value Chain: Competitiveness Entrepreneurial Retailing Traditional Second-hand Fashion.

Published in:

Indonesian Journal of Social & Humanity Study / Wacana: Jurnal Sosial dan Humaniora, 2023, v. 26, n. 2, p. 107

By:

Sakti, Trenggono Pujo;
Rahardjo, Kusdi;
Mawardi, M. Kholid

Publication type:

Article

Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response: the mediating roles of attitude and word-of-mouth intention.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2062091

By:

Thavorn, Jakkrit;
Trichob, Puripat;
Klongthong, Worasak;
Ngamkroeckjoti, Chittipa

Publication type:

Article

An empirical comparison between China and USA market on smartphone adoption.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2036309

By:

Kim, Jong Seok

Publication type:

Article

Word-of-mouth referrals can bring you new patients.

Published in:: IDA Times, 2015, v. 11, n. 9, p. 17
Publication type:: Article

Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales.

Published in:

Journal of Media Economics, 2016, v. 29, n. 3, p. 108, doi. 10.1080/08997764.2016.1216217

By:

Martin, Hugh J.;
Rennhoff, Adam D.

Publication type:

Article

How Effective Is Social Networking for Direct Marketers?

Published in:

Journal of Food Distribution Research, 2010, v. 41, n. 1, p. 96

By:

Phillips, Megan;
McFadden, Dawn Thilmany;
Sullins, Martha

Publication type:

Article

Take advantage of history.

Published in:

Marketing Health Services, 2006, v. 26, n. 4, p. 3

By:

Gombeski Jr., William R.

Publication type:

Article

MODEL Behavior.

Published in:

Marketing Health Services, 2004, v. 24, n. 3, p. 26

By:

Gombeski Jr., William R.;
Medeiros, Clayton

Publication type:

Article

AN AGENT-BASED MODEL OF CONSUMER CHOICE. AN EVALUATION OF THE STRATEGY OF PRICING AND ADVERTISING.

Published in:

Operations Research & Decisions, 2022, v. 32, n. 4, p. 73, doi. 10.37190/ord220104

By:

KOT, MICHAŁ

Publication type:

Article

AN AGENT-BASED MODEL OF CONSUMER CHOICE. AN EVALUATION OF THE STRATEGY OF PRICING AND ADVERTISING.

Published in:

Operations Research & Decisions, 2022, v. 32, n. 1, p. 73, doi. 10.37190/ord220104

By:

KOT, MICHAŁ

Publication type:

Article

A SOCIAL MEDIA MINDSET.

Published in:

2011

By:

Edwards, Steven M.

Publication type:

Editorial

Special Issue on Electronic Word-of-Mouth and its Relationship with Advertising, Marketing and Communication.

Published in:

Journal of Interactive Advertising, 2006, v. 6, n. 2, p. 1, doi. 10.1080/15252019.2006.10722113

By:

Edwards, Steve

Publication type:

Article

ارائه الگوی توصیه الکترونیکی در شبکه اجتماعی اینستاگرام (مورد مطالعه صنعت رستوران داری).

Published in:

Public Management Researches, 2024, v. 17, n. 65, p. 259, doi. 10.22111/JMR.2022.40997.5686

By:

رحیم زارع;
محمد مهدی پورسعی;
شیما عظیمی زاده;
کیمیا قاسمی

Publication type:

Article

مفهوم‌پردازی شاخص‌های توسعه قابلیت‌های بازاریابی دیجیتال صنعت بیمه در ایران.

Published in:

Public Management Researches, 2024, v. 17, n. 63, p. 241, doi. 10.22111/JMR.2024.42688.5804

By:

فاطمه الماسی;
یوسف محمدی فر;
محمد جواد جمشیدی

Publication type:

Article

The effect of involvement on ad judgement in a computer- mediated environment: The mediating role of presence.

Published in:

International Journal of Advertising, 2010, v. 29, n. 4, p. 597, doi. 10.2501/S0265048710201361

By:

Nicovich, Stefan G.

Publication type:

Article