Works matching DE "PRODUCT placement"

Results: 407

AN ANALYTICAL STUDY OF IMPACT OF PROGRAM 'SUPER PRIME TIME' OF TV9 BHARATVARSH ON YOUTH.

Published in:

Obstetrics & Gynaecology Forum, 2024, v. 34, n. 3, p. 1790

By:

Kumar, Adarsh;
Hassan, Rayaz;
Yadav, Vandana

Publication type:

Article

Altering product placement to create a healthier layout in supermarkets: Outcomes on store sales, customer purchasing, and diet in a prospective matched controlled cluster study.

Published in:

2021

By:

Vogel, Christina;
Crozier, Sarah;
Penn-Newman, Daniel;
Ball, Kylie;
Moon, Graham;
Lord, Joanne;
Cooper, Cyrus;
Baird, Janis

Publication type:

journal article

The Effects of Audience's Attitudes on Actor, Character, Movie and Product Placement on the Brand Attitude.

Published in:

Istanbul Business Research, 2020, v. 49, n. 2, p. 343, doi. 10.26650/ibr.2020.49.0013

By:

Ülker-Demirel, Elif;
Yıldız, Erkan

Publication type:

Article

TOYOTA STEERS CLEAR OF REPUTATION DAMAGE.

Published in:

Marketing Research, 2010, v. 22, n. 2, p. 9

By:

Mittal, Vikas;
Sambandam, Rajan;
Dholakia, Utpal M.

Publication type:

Article

Coping With Media Fragmentation.

Published in:

Marketing Research, 2006, v. 18, n. 2, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

Differentiating the Dilutional Rheology of Radiesse, Radiesse (+), and Radiesse With 0.26 mL of Lidocaine.

Published in:

Journal of Cosmetic Dermatology, 2025, v. 24, n. 1, p. 1, doi. 10.1111/jocd.16649

By:

McCarthy, Alec D.;
van Loghem, Jani;
El‐Banna, Radia;
Hagedorn, Nadine

Publication type:

Article

Evaluation of the Performance and Safety of a New Micro‐Needle Technology in Comparison With the Classic Needle on the Antiaging Effects of a Biorevitalizing Solution: A Randomized Split Face/Neck Study.

Published in:

Journal of Cosmetic Dermatology, 2024, v. 23, n. 12, p. 3974, doi. 10.1111/jocd.16547

By:

Boca, Andreea;
Fanian, Ferial;
Smit, Riekie;
Redaelli, Alessio;
Goorochurn, Ranesha;
Issa, Hanane;
Sukmanskaya, Natalia;
Philippon, Valérie;
Dell' Avanzato, Roberto

Publication type:

Article

Injection techniques for midface volumization using soft tissue hyaluronic acid fillers designed for dynamic facial movement.

Published in:

Journal of Cosmetic Dermatology, 2022, v. 21, n. 3, p. 924, doi. 10.1111/jocd.14700

By:

Galadari, Hassan;
Weinkle, Susan H.

Publication type:

Article

What do you see and what do you recall?: Using eye tracking to understand product placement.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2120263

By:

Kongmanon, Jittima;
Petison, Phallapa

Publication type:

Article

Plataformas de contenidos audiovisuales y el producto placement: el caso Netflix.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2022, v. 13, n. 1, p. 417, doi. 10.14198/MEDCOM.20792

By:

MARTÍN-GARCÍA, Alicia;
LÓPEZ-CARMONA, Marta;
VICTORIA-MAS, Juan-Salvador

Publication type:

Article

Research trends on music and advertising.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2017, v. 8, n. 2, p. 13, doi. 10.14198/MEDCOM2017.8.2.1

By:

RUTH, Nicolas;
SPANGARDT, Benedikt

Publication type:

Article

Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies.

Published in:

Social Business, 2016, v. 6, n. 1, p. 65, doi. 10.1362/204440816X14636485174958

By:

Manyiwa, Simon;
Brennan, Ross

Publication type:

Article

Bridging the Finance-Marketing Divide.

Published in:

Financial Executive, 2006, v. 23, n. 6, p. 50

By:

See, Ed

Publication type:

Article

ÜRÜN YERLEŞTİRME UYGULAMALARINA YÖNELİK TÜKETİCİ TUTUMLARININ MARKA İMAJI ALGISINA ETKİSİ.

Published in:

Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2021, v. 20, n. 40, p. 238, doi. 10.46928/iticusbe.768441

By:

Kahraman, Hamit;
Eskalen, Şeyda

Publication type:

Article

Redefining in-game advertising: A systematic literature review and an updated definition.

Published in:

Revista de Comunicación, 2024, v. 23, n. 2, p. 35, doi. 10.26441/RC23.2-2024-3497

By:

De-la-Vara-López, J.;
De-Marchis, G. P.

Publication type:

Article

Gerencia de la investigación y del conocimiento en las universidades colombianas: Algunas reflexiones.

Published in:

Revista de Ciencias Sociales (13159518), 2022, v. 28, n. 1, p. 187

By:

González Roys, Gustavo Adolfo

Publication type:

Article

Placing brands and branding: a socio-spatial biography of Newcastle Brown Ale.

Published in:

Transactions of the Institute of British Geographers, 2011, v. 36, n. 2, p. 206, doi. 10.1111/j.1475-5661.2011.00425.x

By:

Pike, Andy

Publication type:

Article

The location and allocation of products and product families on retail shelves.

Published in:

Annals of Operations Research, 2010, v. 179, n. 1, p. 131, doi. 10.1007/s10479-008-0450-y

By:

Russell, Robert A.;
Urban, Timothy L.

Publication type:

Article

ALÉM DO PRODUCT PLACEMENT: PERSUASÃO OCULTA E IDEOLOGIA NO AUDIOVISUAL "THE STORY OF MENSTRUATION".

Published in:

Comunicologia: Revista Eletrônica de Comunicação e Epistemologia da Universidade Católica de Brasília (UCB), 2018, v. 11, n. 2, p. 53

By:

Paula Bragaglia, Ana;
da Silva Bezerra, Ana Luiza

Publication type:

Article

LES NOUVEAUX TERRITOIRES DU PLACEMENT DE MARQUES.

Published in:

Revue Française du Marketing, 2008, n. 216, p. 63

By:

Delattre, Eric

Publication type:

Article

Virtual Product Placement as a New Approach to Measure Effectiveness of Placements.

Published in:

Journal of Promotion Management, 2010, v. 16, n. 1/2, p. 25, doi. 10.1080/10496490903571365

By:

McDonnell, John;
Drennan, Judy

Publication type:

Article

Audience Engagement and its Effects on Product Placement Recognition.

Published in:

Journal of Promotion Management, 2010, v. 16, n. 1/2, p. 39, doi. 10.1080/10496490903571803

By:

Scott, Jane;
Craig-Lees, Margaret

Publication type:

Article

Examining the Covert Nature of Product Placement: Implications for Public Policy.

Published in:

Journal of Promotion Management, 2010, v. 16, n. 1/2, p. 59, doi. 10.1080/10496490903572983

By:

Kuhn, Kerri-AnnL.;
Hume, Margee;
Love, Anita

Publication type:

Article

Product Placement in African-American Targeted Shows on the Defunct UPN Network.

Published in:

Journal of Promotion Management, 2008, v. 14, n. 1/2, p. 121, doi. 10.1080/10496490802492523

By:

McClung, Steven;
Cleophat, ClaudineR.

Publication type:

Article

U.S. Television Product Placements Declined by 15% in the First Half of 2008.

Published in:

Journal of Promotion Management, 2008, v. 14, n. 1/2, p. 77, doi. 10.1080/10496490802520620

By:

Saini, AnneNoyes

Publication type:

Article

The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience.

Published in:

Journal of Promotion Management, 2008, v. 14, n. 1/2, p. 103, doi. 10.1080/10496490802492457

By:

Hong, Soonkwan;
Wang, YongJian;
De Los Santos, Gilberto

Publication type:

Article

New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games.

Published in:

Journal of Promotion Management, 2008, v. 14, n. 1/2, p. 85, doi. 10.1080/10496490802498272

By:

Sung, Yongjun;
de Gregorio, Federico

Publication type:

Article

Product Placement in the 21 St Century.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 241, doi. 10.1300/J057v10n01_21

By:

Galician, Mary-Lou

Publication type:

Article

Brand Placement Recognition: The Influence of Presentation Mode and Brand Familiarity.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 185, doi. 10.1300/J057v10n01_13

By:

Brennan, Ian;
Babin, Laurie A.

Publication type:

Article

Product Placement of Medical Products: Issues and Concerns.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 159, doi. 10.1300/J057v10n01_11

By:

Turner, Christopher R.

Publication type:

Article

Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 37, doi. 10.1300/J057v10n01_04

By:

Kretchmer, Susan B.

Publication type:

Article

MIXUL DE MARKETING ÎN INSTITUŢIILE DE MICROCREDITARE.

Published in:

Review of Management & Economic Engineering, 2011, v. 10, n. 3, p. 39

By:

SĂvescu, Roxana Florenţa

Publication type:

Article

The Branded Future: Brand-Placement Implications for Present Viewers and Future Narratives.

Published in:

Invisible Culture, 2017, n. 27, p. 1

By:

Ferguson, Barbara D.

Publication type:

Article

How candy placements in films influence children's selection behavior in real-life shopping scenarios - an Austrian experimental field study.

Published in:

Journal of Children & Media, 2019, v. 13, n. 1, p. 53, doi. 10.1080/17482798.2018.1547776

By:

Beaufort, Maren

Publication type:

Article

Impact of product placement on purchase intention in the context of product-harm crisis.

Published in:

Social Behavior & Personality: an international journal, 2022, v. 50, n. 6, p. 1, doi. 10.2224/sbp.11586

By:

Huang, Ying;
Deng, Fumin

Publication type:

Article

PRODUCT INVOLVEMENT IN THE LINK BETWEEN SKEPTICISM TOWARD ADVERTISING AND ITS EFFECTS.

Published in:

Social Behavior & Personality: an international journal, 2011, v. 39, n. 2, p. 153, doi. 10.2224/sbp.2011.39.2.153

By:

FANG-PING CHEN;
JUN-DER LEU

Publication type:

Article

Advertising vs. Marketing.

Published in:

Forensic Examiner, 1997, v. 6, n. 3/4, p. 33

By:

Anthony, William P.

Publication type:

Article

La cerveza del bar de Moe: marcas y narrativas transmedia.

Published in:

Palabra Clave, 2022, v. 25, n. 3, p. 1, doi. 10.5294/pacla.2022.25.3.8

By:

Álvarez-Rodríguez, Víctor;
Selva-Ruiz, David

Publication type:

Article

DAS BIBLIOGRAFISCHE FRAMEWORK. EIN ESSAY ZUR ORIENTIERUNG UND POSITIONIERUNG VON BIBLIOTHEKARISCHEN SERVICES IM INFORMATIONSZEITALTER. EIN ÜBERBLICK.

Published in:

Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen & Bibliothekare, 2014, v. 67, n. 3/4, p. 412

By:

Weiner, Jean-Pierre

Publication type:

Article

Prevalence, pattern and predictors of clinically important parasites contaminating raw vegetables and fruits in Ethiopia: a systematic review and meta-analysis.

Published in:

BMC Infectious Diseases, 2024, v. 24, n. 1, p. 1, doi. 10.1186/s12879-024-10034-7

By:

Animaw, Zelalem;
Melese, Addisu;
Bedane, Dereje;
Tadesse, Bedemariam;
Degarege, Dawit;
Admasu, Finot;
Jegnie, Mihretu;
Emmanuel, Bottieau

Publication type:

Article

ESTRATEGIAS DE POSICIONAMIENTO BASADAS EN LA CULTURA DEL CONSUMIDOR: UN ANÁLISIS DE LA PUBLICIDAD EN TELEVISIÓN.

Published in:

Estudios Gerenciales, 2006, v. 22, n. 100, p. 71

By:

Torres Moraga, Eduardo;
Muñoz Navarro, Cristian

Publication type:

Article

THE GOSPEL ON BOOK THEFT.

Published in:

Sewanee Review, 2015, v. 123, n. 2, p. 265, doi. 10.1353/sew.2015.0058

By:

MAXWELL HAMILTON, JOHN

Publication type:

Article

Product Placement in Modern Poetry.

Published in:

2011

By:

James, Clive

Publication type:

Poetry Review

Brand or bland? [lean manufacturing].

Published in:

Manufacturing Engineer, 2006, v. 85, n. 3, p. 18, doi. 10.1049/me:20060303

By:

Oliver, N.;
Holweg, M.

Publication type:

Article

Optimizing Product Placement Interface Design in Mobile Food Delivery Marketing: An EEG Study of the Visual Gestalt Effect On Consumers' Purchasing Preferences.

Published in:

Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 465, doi. 10.2501/JAR-2024-029

By:

Xiao, Liang;
Lei, Jiajun;
Wang, Shu

Publication type:

Article

Public Opinion Leaders Designing in Modern Neo-Information Society.

Published in:

KnE Social Sciences, 2020, p. 299, doi. 10.18502/kss.v4i2.6348

By:

Yefanov, Aleksandr;
Tomin, Vitaly

Publication type:

Article

Le placement de marques dans les films Panorama, modalités d'exécution et efficacité.

Published in:

Revue des Sciences de Gestion, 2008, n. 233, p. 101, doi. 10.1051/larsg:2008036

By:

Bressoud, Étienne;
Lehu, Jean-Marc

Publication type:

Article

Le placement de marques dans les films Panorama, modalités d'exécution et efficacité.

Published in:

Revue des Sciences de Gestion, 2008, p. 101, doi. 10.1051/larsg:2008036

By:

Bressoud, Étienne;
Lehu, Jean-Marc

Publication type:

Article

Streamers, influencers y videojuegos: el efecto del product placement en el contenido gamer.

Published in:

Methaodos: Social Science Journal / Methaodos: Revista de Ciencias Sociales, 2023, v. 11, n. 2, p. 1, doi. 10.17502/mrcs.v11i2.658

By:

Cristancho Triana, Gerson J.;
Forero Contreras, Carlos A.;
Ramírez Ramírez, Laura A.

Publication type:

Article

Tourist destinations masked in the symbolic constructs of Money Heist (Netflix, 2017-2021).

Published in:

Communication & Society, 2024, v. 37, n. 2, p. 125, doi. 10.15581/003.37.2.125-141

By:

Sánchez-Castillo, Sebastián;
Nieto-Ferrando, Jorge;
Gómez-Morales, Beatriz

Publication type:

Article