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Internal Brand Management to Build Stronger Brands and More Supportive Organizational Cultures.Published in:IUP Journal of Brand Management, 2022, v. 19, n. 3, p. 25By:Agrawal, Aditi;Paulus, JessicaPublication type:Article
Market Share and Customer Satisfaction Index of Apollo Tyres: An Empirical Study on Tire Sales in West Bengal, India.Published in:IUP Journal of Brand Management, 2022, v. 19, n. 3, p. 54By:Mahalder, Kaushik;Mitra, SarbaniPublication type:Article