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DO MHEALTH APPS INFLUENCE CONSUMERS' SAFE FOOD CHOICE DECISIONS? ROLE OF TECHNOLOGY AFFORDANCES.
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- Journal of Electronic Commerce Research, 2022, v. 23, n. 4, p. 223
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- Article
ATTENTION TO PRODUCT IMAGES IN AN ONLINE RETAILING STORE: AN EYE-TRACKING STUDY CONSIDERING CONSUMER GOALS AND TYPE OF PRODUCT.
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- Journal of Electronic Commerce Research, 2022, v. 23, n. 4, p. 257
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- Article
PROMOTION REGULATORY FIT OR PREVENTION REGULATORY FIT, WHICH IS THE KING ON SOCIAL MEDIA? INFLUENCE OF SOCIAL IDENTIFICATION ON BRAND LOYALTY.
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- Journal of Electronic Commerce Research, 2022, v. 23, n. 4, p. 236
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- Article
CONSUMER RESPONSES TO ONLINE ADVERTISING AND ONLINE REVIEWS: THE MEDIATING ROLE OF COGNITIVE RESPONSES AND AFFECTIVE RESPONSES.
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- Journal of Electronic Commerce Research, 2022, v. 23, n. 4, p. 207
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- Article