Works matching IS 10949968 AND DT 1999 AND VI 13 AND IP 1

Results: 22

LOYALTY MARKETING BOOM OR BUST? IS IT WORTH ALL THE EFFORT TO CREATE LOYALTY PROGRAMS FOR YOUR CUSTOMERS? FIND OUT WHAT WORKS– FOR CATALOGERS AS WELL AS FOR OTHER MARKETERS.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 90
Publication type:: Article

WEB CATALOG OFFERS BUYER'S GRAB BAG.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 91
Publication type:: Article

INTERACTIVE HOME SHOPPING: CONSUMER, RETAILER, AND MANUFACTURER INCENTIVES TO PARTICIPATE IN ELECTRONIC MARKETPLACES.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 91
Publication type:: Article

THE CHILDREN'S CATALOG MARKET.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 90
Publication type:: Article

THE ONLINE OFFER–THERE ARE SOME SERIOUS HURDLES FOR MARKETERS CONSIDERING PUTTING COUPON ON THE NET.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 90
Publication type:: Article

WIRING THE TRADE SHOW–THE INTERNET AND TRADE SHOWS HAVE A LOT IN COMMON. AND USED IN CONCERT, THEY CAN BOLSTER EACH OTHER'S STRENGTH.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 89
Publication type:: Article

Y'ALL COME BACK NOW, YA HEAR? A SURVEY OF CANADIAN WEB SITES SHOWS WHAT MAKES NET USERS WANT TO PAY A RETURN VISIT.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 89
Publication type:: Article

INFORMATION STILL KILLER APP ON THE INTERNET.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 89
Publication type:: Article

MISTAKES YOU CAN MAKE IN INTERNATIONAL CATALOGING (AND HOW TO AVOID MOST OF THEM).

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 89
Publication type:: Article

ONLINE MARKET RESEARCH HELPS WEB ADVERTISERS–SURVEYS PROVIDE VALUABLE DATA, BUT MAY REACH WARPED SAMPLE.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 88
Publication type:: Article

THE POWER OF PROMOTIONAL STAMPS–INVOLVING PROSPECTS AND DONORS THROUGH THESE POWERFUL RESPONSE BOOSTERS.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 88
Publication type:: Article

THE KING-SIZE COMPANY.

Published in:

1999

By:

Bell, David E.;
Gordon, Dinny Starr

Publication type:

Case Study

HOW TOLERABLE IS DELAY?: CONSUMERS' EVALUATIONS OF INTERNET WEB SITES AFTER WAITING.

Published in:

Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 41, doi. 10.1002/(SICI)1520-6653(199924)13:1<41::AID-DIR4>3.0.CO;2-S

By:

Dellaert, Benedict G.C.;
Kahn, Barbara E.

Publication type:

Article

THE PRICING PUSH–HOW PRODUCT PRICE AND MARGIN DRIVE DIRECT MARKETING STRATEGY.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 88
Publication type:: Article

SPEAKING LANGUAGE THAT MAKES SENSE TO PROSPECTS.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 87
Publication type:: Article

ADVERTISERS SHOULD INVEST IN SITES, NOT JUST BANNER ADS.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 87
Publication type:: Article

NET GAIN: EXPANDING MARKETS THROUGH VIRTUAL COMMUNITIES.

Published in:

Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 55, doi. 10.1002/(SICI)1520-6653(199924)13:1<55::AID-DIR5>3.0.CO;2-C

By:

Hagel, John

Publication type:

Article

SELECTION OF TELEMARKETING EMPLOYEES BY STANDARDIZED ASSESSMENT PROCEDURES.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 88
Publication type:: Article

THE IMPACT OF STAFF EMPOWERMENT AND COMMUNICATION STYLE ON CUSTOMER EVALUATIONS: THE SPECIAL CASE OF SERVICE FAILURE.

Published in:: Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 87
Publication type:: Article

CUSTOMER PROFITABILITY ANALYSIS: MEASUREMENT, CONCENTRATION, AND RESEARCH DIRECTIONS.

Published in:

Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 25, doi. 10.1002/(SICI)1520-6653(199924)13:1<25::AID-DIR3>3.0.CO;2-L

By:

Mulhern, Francis J.

Publication type:

Article

TRUST AND CONCERN IN CONSUMERS' PERCEPTIONS OF MARKETING INFORMATION MANAGEMENT PRACTICES.

Published in:

Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 5, doi. 10.1002/(SICI)1520-6653(199924)13:1<5::AID-DIR2>3.0.CO;2-9

By:

Milne, George R.;
Boza, Maria-Eugenia

Publication type:

Article

WINNING IN SMART MARKETS.

Published in:

1999

By:

Glazer, Rashi

Publication type:

Editorial