Revolutionizing the Indian Rental Car Market: A Case Analysis of Ola Cabs.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 2, p. 76
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2022 AND VI 19 AND IP 2
Results: 5
1
2
Relationship Between Social Networking Sites and Online Purchase Intention: The Mediating Role of Brand Attitude.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 2, p. 65
- By:
- Publication type:
- Article
3
Changes in Brand Loyalty During Covid-19 Lockdown: A Study on FMCG Products.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 2, p. 24
- By:
- Publication type:
- Article
4
Impact of Consumption Emotions on Post-Purchase Satisfaction of Automotive Customers.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 2, p. 43
- By:
- Publication type:
- Article
5
Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports.
- Published in:
- IUP Journal of Brand Management, 2022, v. 19, n. 2, p. 7
- By:
- Publication type:
- Article