Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations. | EBSCOhost

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Title: Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations.
Authors: Wu, Freeman; Samper, Adriana; Morales, Andrea; Fitzsimons, Gavan
Publication: Advances in Consumer Research, 2021, Vol 49, p146
ISSN: 0098-9258
Publication type: Conference Proceeding