Brands on TikTok: Strategic first steps and successful execution.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 221
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2021 AND VI 10 AND IP 3
Results: 9
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Brands on the picket line: How close should companies get to their consumers' crusades?
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 214
- By:
- Publication type:
- Article
3
Happiest place(s) on Earth? Investigating the differences (and impact) of fandom and rivalry among fans of sport and Disney's Theme Parks.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 283
- By:
- Publication type:
- Article
4
The winning formula: How to build lasting and valuable customer relationships via a paid, owned and earned strategy.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 273
- By:
- Publication type:
- Article
5
Brands, sustainability and citizenship: Navigating a world demanding change.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 259
- By:
- Publication type:
- Article
6
Royal Enfield: Preserving and leveraging legacy appeal while revamping brand imagery.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 243
- By:
- Publication type:
- Article
7
Operation brand story: How to fix a broken brand when customer beliefs shift and brands do not.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 234
- By:
- Publication type:
- Article
8
People-led digital transformation: Future-proofing a legacy brand with purpose.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 203
- By:
- Publication type:
- Article
9
Editorial.
- Published in:
- 2021
- By:
- Publication type:
- Editorial