Works matching DE "DECISION making in marketing"

Results: 578

Methods for determining areas for improvement based on the design of customer surveys.

Published in:

Service Industries Journal, 2009, v. 29, n. 2, p. 143, doi. 10.1080/02642060802294839

By:

Yang, Ching-Chow;
Yang, King-Jang;
Yeh, Tsu-Ming;
Pai, Fan-Yun

Publication type:

Article

The Value of Human Life.

Published in:

Public Administration, 1968, v. 46, n. 4, p. 427, doi. 10.1111/j.1467-9299.1968.tb01380.x

By:

Hayzelden, J.E.

Publication type:

Article

The Bank Rate Decision of 19 September 1957: A case study in joint decision-making.

Published in:

1965

By:

Chapman, Richard A.

Publication type:

Case Study

The relevance of judgment and decision making research for marketing: Introduction to the special issue.

Published in:

Marketing Theory, 2007, v. 7, n. 1, p. 5, doi. 10.1177/1470593107073841

By:

Bown, Nicola J.

Publication type:

Article

Thinking Causally APPLY SCIENTIFIC REASONING TO IMPROVE THE QUALITY OF YOUR DECISIONS.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 4

By:

Grapentine, Terry

Publication type:

Article

The Table Stakes of Visual Thinking.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 23

By:

Roam, Dan

Publication type:

Article

Comparing Apples to Oranges.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 29

By:

Bacon, Lynd;
Lenk, Peter;
Seryakova, Katya;
Veccia, Ellen

Publication type:

Article

A Question of Value.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 8

By:

Rao, Sanjay Kumar

Publication type:

Article

Research Road Maps.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

Lost in Translation?

Published in:

Marketing Research, 2005, v. 17, n. 1, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

WHAT COUNTS IN LIFE CAN'T BE COUNTED.

Published in:

Marketing Research, 2002, v. 14, n. 1, p. 44

By:

Henderson, Naomi R.

Publication type:

Article

WHEN GOOD RESEARCHERS GO BALLISTIC?

Published in:

Marketing Research, 2002, v. 14, n. 1, p. 43

By:

Langer, Judith

Publication type:

Article

Making competitive intelligence actionable.

Published in:

Marketing Research, 1995, v. 7, n. 1, p. 46

By:

Constantineau, Larry A.

Publication type:

Article

Pricing research for decision making.

Published in:

Marketing Research, 1995, v. 7, n. 1, p. 10

By:

Mohn, N. Carroll

Publication type:

Article

Fusion: Combining data from separate sources.

Published in:

Marketing Research, 1994, v. 6, n. 3, p. 48

By:

Adamek, James C.

Publication type:

Article

Early Marketing Research: Science and Application.

Published in:

Marketing Research, 1993, v. 5, n. 4, p. 16

By:

Wright-Isak, Christine;
Prensky, David

Publication type:

Article

The `significance' of marketing research.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 43

By:

Wyner, Gordon A.

Publication type:

Article

Short-notice focus groups.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 4

By:

Day, Janet R.;
Gombeski Jr., William R.

Publication type:

Article

Improving Marketing's Contribution to New Product Development.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 298, doi. 10.1111/j.1540-5885.2012.01010.x

By:

Drechsler, Wenzel;
Natter, Martin;
Leeflang, Peter S. H.

Publication type:

Article

New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions.

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 623, doi. 10.1111/j.1540-5885.2011.00833.x

By:

Spanjol, Jelena;
Tam, Leona;
Qualls, William J.;
Bohlmann, Jonathan D.

Publication type:

Article

Exploring Portfolio Decision-Making Processes.

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 641, doi. 10.1111/j.1540-5885.2011.00832.x

By:

Kester, Linda;
Griffin, Abbie;
Hultink, Erik Jan;
Lauche, Kristina

Publication type:

Article

Communities of Practice versus Organizational Climate: Which One Matters More to Dispersed Collaboration in the Front End of Innovation?

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 757, doi. 10.1111/j.1540-5885.2011.00836.x

By:

Bertels, Heidi M. J.;
Kleinschmidt, Elko J.;
Koen, Peter A.

Publication type:

Article

Sales Forecasting in High-Technology Markets: A Utility-Based Approach.

Published in:

Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 115, doi. 10.1111/j.1540-5885.2009.00703.x

By:

Decker, Reinhold;
Gnibba‐Yukawa, Kumiko

Publication type:

Article

The value of empirical generalizations in marketing.

Published in:

2018

By:

Hanssens, Dominique M.

Publication type:

Editorial

Managers' marketing strategy decision making during performance decline and the moderating influence of incentive pay.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 629, doi. 10.1007/s11747-014-0401-x

By:

Chng, Daniel;
Shih, Eric;
Rodgers, Matthew;
Song, Xiao-Bing

Publication type:

Article

Who should be in power to encourage product program innovativeness, R&D or marketing?

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 264, doi. 10.1007/s11747-013-0354-5

By:

Stock, Ruth;
Reiferscheid, Ines

Publication type:

Article

The role of lean launch execution and launch timing on new product performance.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 526, doi. 10.1007/s11747-011-0258-1

By:

Calantone, Roger;
Benedetto, C.

Publication type:

Article

Capabilities and financial performance: the moderating effect of strategic type.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 18, doi. 10.1007/s11747-006-0005-1

By:

Song, Michael;
Di Benedetto, C. Anthony;
Mason, Robert W.

Publication type:

Article

THE LEGAL NATURE AND THE FRAMEWORK FOR COOPERATIVE ACTIVITIES.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2017, v. 64, n. 3, p. 1205, doi. 10.5937/ekopolj1703205m

By:

Mićović, Miodrag

Publication type:

Article

MARKETING ZRÓWNOWAŻONY - NOWE OBLICZE KAPITALIZMU?

Published in:

Economics / Ekonomia, 2013, v. 24, n. 3, p. 75

By:

Rudawska, Edyta

Publication type:

Article

Geographical and industrial spillovers in entry decisions across export markets.

Published in:

Applied Economics, 2015, v. 47, n. 39, p. 4168, doi. 10.1080/00036846.2015.1026582

By:

Muñoz-Sepúlveda, Jesús A.;
Rodríguez, Diego

Publication type:

Article

Grocery Perishables Management.

Published in:

Production & Operations Management, 2012, v. 21, n. 3, p. 504, doi. 10.1111/j.1937-5956.2011.01288.x

By:

Li, Yanzhi;
Cheang, Brenda;
Lim, Andrew

Publication type:

Article

A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market.

Published in:

Production & Operations Management, 2008, v. 17, n. 1, p. 44, doi. 10.3401/poms.1070.0002

By:

Druehl, Cheryl T.;
Schmidt, Glen M.

Publication type:

Article

Process Improvement, Learning, and Real Options.

Published in:

Production & Operations Management, 2008, v. 17, n. 1, p. 61, doi. 10.3401/poms.1070.0008

By:

Li, George;
Rajagopalan, Sampath

Publication type:

Article

IMPACT OF INSTITUTIONAL FINANCE ON WOMEN EMPOWERMENT: AN EMPIRICAL ANALYSIS.

Published in:

Global Management Review, 2013, v. 7, n. 2, p. 11

By:

Subhashini, R.

Publication type:

Article

HIGH-SPEED SUCCESS IN INDY LEFT CANADIAN CLUB WONDERING, "SHOULD WE STAY OR SHOULD WE GO?".

Published in:

2010, isbn. 9780974664323

By:

McGovern, Enda;
Weinstein, Lawrence

Publication type:

Case Study

Pricing Challenges in Global Marketing: a Model for Export Pricing.

Published in:

International Journal of Management Perspectives, 2008, v. 1, n. 2, p. 18

By:

Zaribaf, Mehdi

Publication type:

Article

SPREAD THE WORD.

Published in:

Marketing Health Services, 2011, v. 31, n. 1, p. 22

By:

Gombeski, William;
Britt, Jason;
Wray, Tanya;
Taylor, Jan;
Adkins, Wanda;
Riggs, Karen

Publication type:

Article

Easy Writer.

Published in:

Marketing Health Services, 2005, v. 25, n. 4, p. 40

By:

Murrow, Jim

Publication type:

Article

The Strategic Decision Tree.

Published in:

Marketing Health Services, 2004, v. 24, n. 4, p. 43

By:

Sternberg, David J.

Publication type:

Article

How Far Have We Come?

Published in:

2002

By:

Thomas, Richard K.

Publication type:

Interview

Social networks and the firm.

Published in:

Revista de Administração, 2016, v. 51, n. 2, p. 240, doi. 10.5700/rausp1237

By:

Goyal, Sanjeev;
Gagnon, Julien

Publication type:

Article

Formulating Strategic Problems: Empirical Analysis and Model Development.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 1981, v. 2, n. 1, p. 61, doi. 10.1002/smj.4250020106

By:

Lyles, Marjorie A.

Publication type:

Article

Consideration Sets and Competitive Marketing.

Published in:

Review of Economic Studies, 2011, v. 78, n. 1, p. 235, doi. 10.1093/restud/rdq016

By:

Eliaz, Kfir;
Spiegler, Ran

Publication type:

Article

Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers.

Published in:

Journal of the Academy of Marketing Science, 2001, v. 29, n. 3, p. 289, doi. 10.1007/BF02890786

By:

Wagner, Judy A.;
Klein, Noreen M.;
Keith, Janet E.

Publication type:

Article

Reducing Marketing's Conflict With Other Functions: The Differential Effects of Integrating Mechanisms.

Published in:

Journal of the Academy of Marketing Science, 2000, v. 28, n. 4, p. 479, doi. 10.1177/0092070300284002

By:

Maltz, Elliot;
Kohli, Ajay K.

Publication type:

Article

The Evaluation Stage in Marketing Decision Making.

Published in:

Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 177, doi. 10.1007/BF02723457

By:

Mowen, John C.;
Gaeth, Gary J.

Publication type:

Article

Modeling Rationality in Marketing Decision-Making with Game Theory.

Published in:

Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 22, doi. 10.1007/BF02723287

By:

Di Benedetto, C. Anthony

Publication type:

Article

Microcomputer versus Mainframe Usage by Marketing Professionals.

Published in:

Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 1, doi. 10.1007/BF02723396

By:

Mentzer, John T.;
Schuster, Camille P.;
Roberts, David J.

Publication type:

Article

A Value Exchange Model for the Channel of Distribution: Implications for Management and Research.

Published in:

Journal of the Academy of Marketing Science, 1985, v. 13, n. 4, p. 1, doi. 10.1007/BF02737196

By:

Miller, Richard Lee;
Lewis, William F.;
Merenski, J. Paul

Publication type:

Article