What is brand equity, anyway?
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2004 AND VI 46 AND IP 4
Results: 9
1
2
A guide to the 2001 Census: essential information for gaining business advantage.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
3
Measuring service quality.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 4, p. 479
- By:
- Publication type:
- Article
4
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 4, p. 465, doi. 10.1177/147078530404600402
- By:
- Publication type:
- Article
5
Geographic price discrimination as a retail strategy.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 4, p. 443, doi. 10.1177/147078530404600404
- By:
- Publication type:
- Article
6
Exploring phenomenological research.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 4, p. 427, doi. 10.1177/147078530404600403
- By:
- Publication type:
- Article
7
Recruitment for online access panels.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 4, p. 411, doi. 10.1177/147078530404600406
- By:
- Publication type:
- Article
8
Insight as a strategic asset--the opportunity and the stark reality.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 4, p. 393, doi. 10.1177/147078530404600405
- By:
- Publication type:
- Article
9
Editorial.
- Published in:
- 2004
- By:
- Publication type:
- Editorial