Works matching Product placement in mass media

Results: 136

Introduction: Product Placements in the Mass Media: Unholy Marketing Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages or Useful Communication Practices?

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 1, doi. 10.1300/J057v10n01_01

By:

Galician, Mary-Lou

Publication type:

Article

Product Placement in Mass Media: A Review and Bibliometric Analysis.

Published in:

Journal of Advertising, 2019, v. 48, n. 2, p. 215, doi. 10.1080/00913367.2019.1567409

By:

Guo, Fu;
Ye, Guoquan;
Hudders, Liselot;
Lv, Wei;
Li, Mingming;
Duffy, Vincent G.

Publication type:

Article

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics.

Published in:

2009

By:

Jayashree, V.

Publication type:

Book Review

Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends and ethics.

Published in:

2006

By:

Chisnall, Peter M.

Publication type:

Book Review

Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 37, doi. 10.1300/J057v10n01_04

By:

Kretchmer, Susan B.

Publication type:

Article

BUY-OLOGY-why we buy.

Published in:: Marketing Research, 2009, v. 21, n. 1, p. 5
Publication type:: Article

Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: An Interview with Michael F. Jacobson.

Published in:

2004

By:

Galician, Mary-Lou

Publication type:

Interview

ATTITUDES TOWARDS ETHICAL PROBLEMS IN PRODUCT PLACEMENT IN MASS COMMUNICATION TOOLS.

Published in:

Journal of International Social Research, 2021, v. 14, n. 76, p. 657

By:

OKKAY, İpek

Publication type:

Article

Hot topics in advertising research.

Published in:

2013

By:

Taylor, Charles R.

Publication type:

Editorial

Research Opportunities at the Movies.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 662, doi. 10.1287/mksc.1050.0155

By:

Krider, Robert E.

Publication type:

Article

Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements.

Published in:

Atlantic Journal of Communication, 2008, v. 16, n. 1, p. 49, doi. 10.1080/15456870701647656

By:

Pompper, Donnalyn;
Choo, Yih-Farn

Publication type:

Article

Towards the liberalisation of product placement on UK television?

Published in:

Communications Law: Journal of Computer, Media & Telecommunications Law, 2011, v. 16, n. 3, p. 92

By:

Garde, Amandine

Publication type:

Article

Product placement triumphs.

Published in:: Marketing Research, 2008, v. 20, n. 3, p. 5
Publication type:: Article

How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General.

Published in:

Journalism & Mass Communication Quarterly, 2017, v. 94, n. 4, p. 943, doi. 10.1177/1077699016669105

By:

Ham, Chang-Dae;
Park, Jin Seong;
Park, Sejin

Publication type:

Article

The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior.

Published in:

Journal of Communication, 2007, v. 57, n. 3, p. 469, doi. 10.1111/j.1460-2466.2007.00353.x

By:

Moonhee Yang;
Roskos-Ewoldsen, David R.

Publication type:

Article

Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.

Published in:

Revista de Comunicación, 2010, v. 9, p. 60

By:

de Velásquez, Mela Salazar;
Lau Chufon, Eyleen

Publication type:

Article

Editorial.

Published in:

Journal of Promotion Management, 2008, v. 14, n. 1/2, p. 1, doi. 10.1080/10496490802515752

By:

Nelson, RichardAlan

Publication type:

Article

A Rising Independent Filmmaker Argues for Product Placement: An Interview with Samuel A. Turcotte.

Published in:

2004

By:

Galician, Mary-Lou

Publication type:

Interview

A Leading Cultural Critic Argues Against Product Placement: An Interview with Mark Crispin Miller.

Published in:

2004

By:

Galician, Mary-Lou

Publication type:

Interview

The Bulgari Connection: A Novel Form of Product Placement.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 203, doi. 10.1300/J057v10n01_14

By:

Nelson, Richard Alan

Publication type:

Article

Cast Away and the Contradictions of Product Placement.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 171, doi. 10.1300/J057v10n01_12

By:

Friedman, Ted

Publication type:

Article

A Comparison of Product Placements in Movies and Television Programs: An Online Research Study.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 147, doi. 10.1300/J057v10n01_10

By:

Ong, Beng Soo

Publication type:

Article

On the Ethics of Product Placement in Media Entertainment.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 101, doi. 10.1300/J057v10n01_08

By:

Wenner, Lawrence A.

Publication type:

Article

Product Placement and the Law.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 89, doi. 10.1300/J057v10n01_07

By:

Siegel, Paul

Publication type:

Article

The Evolution of Product Placements in Hollywood Cinema: Embedding High-Involvement "Heroic" Brand Images.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 15, doi. 10.1300/J057v10n01_03

By:

Galician, Mary-Lou;
Bourdeau, Peter G.

Publication type:

Article

Insinuating the Product into the Message: An Historical Context for Product Placement.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 9, doi. 10.1300/J057v10n01_02

By:

Turner, Kathleen J.

Publication type:

Article

To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film.

Published in:

2018

By:

Redondo, Ignacio;
Russell, Cristel A.;
Bernal, Jorge

Publication type:

journal article

A qualitative study of New Zealand parents' views on front-of-pack nutrition labels.

Published in:

Nutrition & Dietetics, 2010, v. 67, n. 2, p. 90, doi. 10.1111/j.1747-0080.2010.01425.x

By:

MAUBACH, Ninya;
HOEK, Janet

Publication type:

Article

Brand Placements: An Exemplary Integration in Reality Shows.

Published in:

Quarterly Review of Film & Video, 2023, v. 40, n. 1, p. 112, doi. 10.1080/10509208.2021.1985367

By:

Natarajan, Thamaraiselvan;
Jayapal, Jegan;
Jegan, Sinthubairavi;
Gangadharan, Nakul

Publication type:

Article

The Videogame as Narrative.

Published in:

Quarterly Review of Film & Video, 2011, v. 28, n. 4, p. 292, doi. 10.1080/10509200902820266

By:

Cassidy, Scott Brendan

Publication type:

Article

From Busta Rhymes' Courvoisier to Lady Gaga's Diet Coke: Product Placement, Music Videos, and the Third-Person Effect.

Published in:

Florida Communication Journal, 2011, v. 39, n. 2, p. 1

By:

Schmidt, Hans

Publication type:

Article

Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours.

Published in:

International Journal of Advertising, 2019, v. 38, n. 1, p. 50, doi. 10.1080/02650487.2017.1391678

By:

Shoenberger, Heather;
Kim, Eunjin (Anna)

Publication type:

Article

Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 236, doi. 10.1080/02650487.2016.1218672

By:

Naderer, Brigitte;
Matthes, Jörg;
Marquart, Franziska;
Mayrhofer, Mira

Publication type:

Article

The effect of product placement on persuasion for mobile phone games.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 37, doi. 10.2501/IJA-33-1-037-060

By:

Hui-Fei Lin

Publication type:

Article

How using versus showing interaction between characters and products boosts product placement effectiveness.

Published in:

International Journal of Advertising, 2013, v. 32, n. 4, p. 633, doi. 10.2501/IJA-32-4-633-653

By:

Kamleitner, Bernadette;
Jyote, Abul Khair

Publication type:

Article

PP for 'product placement' or 'puzzled public'?

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 419, doi. 10.2501/IJa-32-3-419-442

By:

Tessitore, Tina;
Geuens, Maggie

Publication type:

Article

Fancy a coffee with Friends in 'Central Perk'?

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 399, doi. 10.2501/IJa-32-3-399-417

By:

Muzellec, Laurent;
Kanitz, Christopher;
Lynn, Theodore

Publication type:

Article

Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 17, doi. 10.2501/IJA-32-1-017-044

By:

Herrewijn, Laura;
Poels, Karolien

Publication type:

Article

Unpaid product placement: The elephant in the room in UK TV's new paid-for product placement market.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 703, doi. 10.2501/IJA-31-4-703-718

By:

Hackley, Chris;
Hackley née Tiwsakul, Rungpaka Amy

Publication type:

Article

Identification of Factors Modifying Product Placement Effectiveness.

Published in:

Organizational Cultures: An International Journal, 2014, v. 13, n. 2, p. 25, doi. 10.18848/2327-8013/cgp/v13i02/50926

By:

Kramolis, Jan;
Drabkova, Martina

Publication type:

Article

Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention.

Published in:

CyberPsychology, Behavior & Social Networking, 2011, v. 14, n. 7/8, p. 439, doi. 10.1089/cyber.2010.0031

By:

Seung-Chul Yoo;
Peña, Jorge

Publication type:

Article

Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children.

Published in:

Health Communication, 2020, v. 35, n. 11, p. 1415, doi. 10.1080/10410236.2019.1636344

By:

Uribe, Rodrigo;
Fuentes-García, Alejandra

Publication type:

Article

The Magic Pill: The Branding of Impotence and the Positioning of Viagra as Its Solution through Edutainment.

Published in:

2018

By:

Gesser-Edelsburg, Anat;
Hijazi, Rana

Publication type:

journal article

Educational Storylines in Entertainment Television: Audience Reactions Toward Persuasive Strategies in Medical Dramas.

Published in:

Journal of Health Communication, 2015, v. 20, n. 4, p. 396, doi. 10.1080/10810730.2014.965365

By:

Asbeek Brusse, Elsbeth D.;
Fransen, Marieke L.;
Smit, Edith G.

Publication type:

Article

PRODUCT PLACEMENT IN THE UNITED STATES: A REVOLUTION IN NEED OF REGULATION.

Published in:: Cardozo Arts & Entertainment Law Journal, 2008, v. 26, n. 1, p. 203
Publication type:: Article

Dynamic In-game Advertising in 3D Digital Games.

Published in:

NORDICOM Review, 2012, v. 33, n. 2, p. 93, doi. 10.2478/nor-2013-0016

By:

RAATIKAINEN, OLLI

Publication type:

Article

ARE DIRECT TO CONSUMER ADVERTISMENTS OF PRESCRIPTION DRUGS EDUCATIONAL?: COMPARING 1992 TO 2002.

Published in:

Journal of Drug Education, 2005, v. 35, n. 3, p. 217, doi. 10.2190/1VAK-BCNG-EHCC-BVLD

By:

Curry, Timothy Jon;
Jarosch, Jeff;
Pacholok, Shelley

Publication type:

Article

Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude.

Published in:

Journal of Consumer Research, 2002, v. 29, n. 3, p. 306, doi. 10.1086/344432

By:

Russell, Cristel Antonia

Publication type:

Article

Interactive Branded Overlays.

Published in:

Journal of Broadcasting & Electronic Media, 2015, v. 59, n. 1, p. 184, doi. 10.1080/08838151.2014.998223

By:

Brechman, Jean;
Bellman, Steven;
Schweda, Anika;
Varan, Duane

Publication type:

Article

Antecedents and Consequences of Cross-Media Usage: A Study of a TV Program's Official Web Site.

Published in:

Journal of Broadcasting & Electronic Media, 2010, v. 54, n. 2, p. 316, doi. 10.1080/08838151003737998

By:

Lin, Jhih-Syuan;
Cho, Chang-Hoan

Publication type:

Article