Works matching DE "CONTENT marketing"
Results: 438
Directed Consumer-Generated Content (DCGC) for Social Media Marketing: Analyzing Performance Metrics from a Field Experiment in the Publishing Industry.
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- Systems, 2025, v. 13, n. 2, p. 124, doi. 10.3390/systems13020124
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New Frontiers of Customer Strategy.
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- Marketing Review St. Gallen, 2025, n. 2, p. 65
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Drivers of e-newsletter engagement in the academia in the post-conflict region.
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- Journal for East European Management Studies, 2021, v. 26, n. 4, p. 639, doi. 10.5771/0949-6181-2021-4-639
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Real-time interactive micro movie placement marketing system based on discrete-event simulation.
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- Multimedia Tools & Applications, 2021, v. 80, n. 26/27, p. 34137, doi. 10.1007/s11042-020-09104-0
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Understanding destination brand love using machine learning and content analysis method.
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- Current Issues in Tourism, 2022, v. 25, n. 9, p. 1451, doi. 10.1080/13683500.2021.1924634
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Combating tourism crisis following terror attacks: image repair strategies for European destinations since 2014.
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- Current Issues in Tourism, 2021, v. 24, n. 8, p. 1079, doi. 10.1080/13683500.2020.1764510
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THE IMPACT OF CONTENT MARKETING AND BRAND TRUST ON CUSTOMER LOYALTY.
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- Journal of Syntax Literate, 2022, v. 7, n. 3, p. 3201
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- Article
A VIABILIDADE DO INBOUND MARKETING NO SETOR PÚBLICO - UM ESTUDO DE CASO DO MUNICÍPIO DE PRESIDENTE PRUDENTE/SP.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 5, p. 1, doi. 10.54751/revistafoco.v16n5-109
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论关检合并及其法治化.
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- Journal of Changzhou University (Social Science Edition), 2020, v. 21, n. 3, p. 17, doi. 10.3969/j.issn.2095-042X.2020.03.003
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Content of Online Marketing that Influence Customers' Decision: A Case on Buying Indigo-Dyed Clothing.
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- International Journal of Environmental & Rural Development, 2019, v. 10, n. 2, p. 86
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COVID-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain.
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- Communication & Society, 2023, v. 36, n. 2, p. 151, doi. 10.15581/003.36.2.151-169
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Brand strategy and content management on Instagram: scheduling and message length as factors to improve engagement.
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- Communication & Society, 2022, v. 35, n. 2, p. 71, doi. 10.15581/003.35.2.71-87
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- Article
PURCHASE DECISION IN TERMS OF CONTENT MARKETING AND E-WOM ON SOCIAL MEDIA.
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- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 6, p. 921, doi. 10.15549/jeecar.v10i6.1502
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ANALYZING USER OPINIONS ON CONTENT AND SOCIAL MEDIA APPS FOR ONLINE MARKETING: EVIDENCE FROM ALBANIA.
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- Journal of Eastern European & Central Asian Research, 2022, v. 9, n. 6, p. 1072, doi. 10.15549/jeecar.v9i6.965
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Recognition of Digital Content Needs for Inbound Marketing Solutions.
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- Social Sciences (2076-0760), 2022, v. 11, n. 8, p. 351, doi. 10.3390/socsci11080351
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The Use of Social Digital Networks by NGDO from a Social Marketing Perspective.
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- Social Sciences (2076-0760), 2019, v. 8, n. 6, p. 192, doi. 10.3390/socsci8060192
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POTASSIUM AND MAGNESIUM CONTENT IN MANDARIN ON MARKET OF CITY OF ZAGREB.
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- AgroLife Scientific Journal, 2022, v. 11, n. 1, p. 170, doi. 10.17930/agl2022120
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Onlayn resursi i instrumentarium za digitalen PR.
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- Ikonomiceski I Socialni Alternativi, 2014, n. 2, p. 45
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- Article
Fear of Discrimination: Net Neutrality and Product Differentiation on the Internet.
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- Review of Network Economics, 2016, v. 15, n. 4, p. 211, doi. 10.1515/rne-2017-0010
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- Article
GESTIÓN DEL CONTENIDO EN REDES SOCIALES, POR REVISTAS CIENTÍFICAS INDEXADAS EN SCIELO ESPAÑA.
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- Revista de Comunicación de la SEECI, 2023, n. 56, p. 194, doi. 10.15198/seeci.2023.56.e834
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TIME TO DTR: FAN PARATEXTUALIZATION ABOUT GAME OF THRONES' LAST SEASON.
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- Brazilian Journal of Management / Revista de Administração da UFSM, 2022, v. 15, n. 2, p. 311, doi. 10.5902/1983465965633
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Content marketing on social network sites. A study on brand-related social media behavior and its motives.
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- Tijdschrift voor Communicatiewetenschap, 2016, v. 44, n. 4, p. 366
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Influence of Brand Generated Content's Credibility on Customer Behavior Response Through Positive User Generated Content.
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- TEM Journal, 2024, v. 13, n. 4, p. 2894, doi. 10.18421/TEM134-25
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THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS' LEARNING – A THREE-YEAR COMPARISON.
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- Marketing Education Review, 2022, v. 32, n. 2, p. 120, doi. 10.1080/10528008.2021.2015605
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Experiential Learning: A Study of Simulations as a Pedagogical Tool.
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- Marketing Education Review, 2022, v. 32, n. 1, p. 3, doi. 10.1080/10528008.2020.1843360
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THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS' CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS.
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- Marketing Education Review, 2021, v. 31, n. 2, p. 119, doi. 10.1080/10528008.2020.1853573
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ENHANCING MARKETING RESEARCH LEARNING OUTCOMES USING THE OUTDOORS.
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- Marketing Education Review, 2021, v. 31, n. 2, p. 93, doi. 10.1080/10528008.2020.1802293
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The Impact of Peer Mentoring on Marketing Content Mastery.
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- Marketing Education Review, 2016, v. 26, n. 3, p. 126, doi. 10.1080/10528008.2016.1201769
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Content marketing research: A review and research agenda.
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- International Journal of Consumer Studies, 2024, v. 48, n. 1, p. 1, doi. 10.1111/ijcs.12984
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The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda.
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- International Journal of Consumer Studies, 2021, v. 45, n. 4, p. 664, doi. 10.1111/ijcs.12658
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Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay.
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- Frontiers in Psychology, 2020, v. 11, p. 1, doi. 10.3389/fpsyg.2020.00251
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SĖKMINGOS RINKODAROS PARTNERYSTĖS KŪRIMO MODELIS.
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- Regional Formation & Development Studies, 2023, v. 40, n. 2, p. 132, doi. 10.15181/rfds.v40i2.2537
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ROLE OF CONTENT MARKETING IN THE MINDS OF DIFFERENT CUSTOMER AUDIENCE.
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- CLEAR International Journal of Research in Commerce & Management, 2021, v. 12, n. 4, p. 10
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Analysis of emerging technology adoption for the digital content market.
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- Information Technology & Management, 2012, v. 13, n. 3, p. 149, doi. 10.1007/s10799-011-0113-6
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ERA PÓS-DIGITAL: ATRAÇÃO DE CLIENTES COM ESTRATÉGIAS DE MARKETING NA AMBIÊNCIA DA INTERNET.
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- Comunicologia: Revista Eletrônica de Comunicação e Epistemologia da Universidade Católica de Brasília (UCB), 2019, v. 12, n. 2, p. 79
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Multi-Criteria Seed Selection for Targeting Multi-Attribute Nodes in Complex Networks.
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- Symmetry (20738994), 2021, v. 13, n. 4, p. 731, doi. 10.3390/sym13040731
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Assessing the Content Quality of Industry Technology Roadmaps.
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- Sustainability (2071-1050), 2023, v. 15, n. 11, p. 9058, doi. 10.3390/su15119058
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Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing.
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- Sustainability (2071-1050), 2021, v. 13, n. 18, p. 10266, doi. 10.3390/su131810266
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- Article
Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience.
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- Sustainability (2071-1050), 2021, v. 13, n. 1, p. 189, doi. 10.3390/su13010189
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- Article
Research on Mobile Marketing Recommendation Method Incorporating Layout Aesthetic Preference for Sustainable m-Commerce.
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- Sustainability (2071-1050), 2020, v. 12, n. 6, p. 2496, doi. 10.3390/su12062496
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- Article
The Effects of Online Shopping Context Cues on Consumers' Purchase Intention for Cross-Border E-Commerce Sustainability.
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- Sustainability (2071-1050), 2019, v. 11, n. 10, p. 2777, doi. 10.3390/su11102777
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- Article
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions.
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- Tourism & Management Studies, 2022, v. 18, n. 3, p. 37, doi. 10.18089/tms.2022.180303
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Improving children’s wellbeing through media literacy education: An Irish study.
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- Journal of Media Literacy Education, 2022, v. 14, n. 1, p. 94, doi. 10.23860/JMLE-2022-14-1-7
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Em trânsito pelas fronteiras do Jornalismo.
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- Comunicação Pública, 2019, v. 14, n. 27, p. 1
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Genres at work: A holistic approach to genres in book publishing.
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- European Journal of Cultural Studies, 2021, v. 24, n. 3, p. 757, doi. 10.1177/13675494211006097
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(Bad) reputation in relational contracting.
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- Theoretical Economics, 2022, v. 17, n. 2, p. 763, doi. 10.3982/TE4803
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Douyin food vloggers' impact on visit intention: Taste awareness as a mediator.
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- Social Behavior & Personality: an international journal, 2024, v. 52, n. 12, p. 1, doi. 10.2224/sbp.13792
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- Article
IMPACT OF THE CONTENT CHARACTERISTIC OF SHORT MESSAGE SERVICE ADVERTISING ON CONSUMER ATTITUDES.
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- Social Behavior & Personality: an international journal, 2014, v. 42, n. 9, p. 1409, doi. 10.2224/sbp.2014.42.9.1409
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Beyond Advertising Narratives: Josefinas and their storytelling products.
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- Analisi: Quaderns de Comunicacio i Cultura, 2018, p. 47, doi. 10.5565/rev/analisi.3118
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- Article
PECULIARITIES OF ONLINE USER’S CONTENT SEARCH IN THE CONTEXT OF INBOUND MARKETING.
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- Business: Theory & Practice, 2024, v. 25, n. 2, p. 502, doi. 10.3846/btp.2024.17177
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- Article