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    Valuation of New Trademarks.

    Published in:
    Management Science, 2022, v. 68, n. 1, p. 257, doi. 10.1287/mnsc.2020.3887
    By:
    • Hsu, Po-Hsuan;
    • Li, Dongmei;
    • Li, Qin;
    • Teoh, Siew Hong;
    • Tseng, Kevin
    Publication type:
    Article