Found: 19

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  • Statistics in Market Research.

    Published in:
    2004
    By:
    • Dawley, Jacqueline M.
    Publication type:
    Book Review

  • Watch Your Language.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 47
    By:
    • MacLachlan, Douglas
    Publication type:
    Article

  • Missing Something?

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 44
    By:
    • Deal, Ken
    Publication type:
    Article

  • Turning Red Lights Green.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 42
    By:
    • Henderson, Naomi R.
    Publication type:
    Article

  • Research and the Bottom Line.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 36
    By:
    • Mittal, Vikas
    Publication type:
    Article

  • MAXIMIZING ROI or Profitability.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 28
    By:
    • Kumar, V.;
    • Petersen, J. Andrew
    Publication type:
    Article

  • Measuring Returns on Research.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 22
    By:
    • Lesh, A. Dawn;
    • Schmalensee, Diane
    Publication type:
    Article

  • Burden of proof.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 14
    By:
    • Brandt, D. Randall;
    • Gupta, Kunal;
    • Roberts, Jim
    Publication type:
    Article

  • DIFFERING DIMENSIONS.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 8
    By:
    • Ambler, Tim
    Publication type:
    Article

  • The ROI Toolkit.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • MR poll.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • The packaging experience.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Learning from mistakes.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Huppertz Wins Hardin Award.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 5
    By:
    • Chakrapani, Chuck;
    • Grapentine, Terry
    Publication type:
    Article

  • Marketing dictionary.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Berry banana?

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Positioning personified.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Actions speak louder than surveys.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • FROM THE EDITOR.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 2
    By:
    • Chakrapani, Chuck
    Publication type:
    Article