Developing a Winning J.I.T. Marketing Strategy.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1991 AND VI 55 AND IP 4
Results: 17
1
2
Building a Chain of Customers: Linking Business Functions to create the World Class Company.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
3
The Competitive Advantage of Nations.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
4
Market Driven Strategy--Processes for Creating Value.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
5
Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 63, doi. 10.1177/002224299105500405
- By:
- Publication type:
- Article
6
Evolution of the Marketing Organization: New Forms for Turbulent Environments.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 77, doi. 10.1177/002224299105500406
- By:
- Publication type:
- Article
7
Time and Outcome Valuation: Implications for Marketing Decision Making.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 54, doi. 10.1177/002224299105500404
- By:
- Publication type:
- Article
8
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 32, doi. 10.1177/002224299105500403
- By:
- Publication type:
- Article
9
Segmenting Markets with Conjoint Analysis.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 20, doi. 10.1177/002224299105500402
- By:
- Publication type:
- Article
10
Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 1, doi. 10.1177/002224299105500401
- By:
- Publication type:
- Article
11
8. UNITED STATES SUPREME COURT DISPOSITION OF APPEALS.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 101
- By:
- Publication type:
- Article
12
7. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 100
- By:
- Publication type:
- Article
13
5. REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 99
- By:
- Publication type:
- Article
14
4. REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 98
- By:
- Publication type:
- Article
15
3. REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 98
- By:
- Publication type:
- Article
16
2. REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 97
- By:
- Publication type:
- Article
17
1. REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 94
- By:
- Publication type:
- Article