Works matching AU Donthu, Naveen

Results: 58

Canadian Journal of Administrative Sciences: A Retrospective Review Using Bibliometric Analysis.

Published in:

Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2022, v. 39, n. 4, p. 359, doi. 10.1002/cjas.1687

By:

Donthu, Naveen;
Kumar, Satish;
Pandey, Nitesh;
Lim, Weng Marc;
Pilling, Bruce

Publication type:

Article

What Do We Know about Trade Promotions? Contributions, Limitations, and Further Research.

Published in:

Journal of Promotion Management, 2011, v. 17, n. 2, p. 183, doi. 10.1080/10496491.2011.580684

By:

Poddar, Amit;
Donthu, Naveen

Publication type:

Article

An escalation of commitment perspective on allocation-of-effort decisions in professional selling.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 879, doi. 10.1007/s11747-018-0591-8

By:

Mayberry, Robert;
Boles, James Sanders;
Donthu, Naveen

Publication type:

Article

The financial contribution of customer-oriented marketing capability.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 4, p. 380, doi. 10.1007/s11747-013-0353-6

By:

Angulo-Ruiz, Fernando;
Donthu, Naveen;
Prior, Diego;
Rialp, Josep

Publication type:

Article

Brand authenticity: literature review, comprehensive definition, and an amalgamated scale.

Published in:

2023

By:

Campagna, Christopher L.;
Donthu, Naveen;
Yoo, Boonghee

Publication type:

Literature Review

Journal of Marketing Theory and Practice: a retrospective of 2005–2019.

Published in:

Journal of Marketing Theory & Practice, 2020, v. 28, n. 2, p. 117, doi. 10.1080/10696679.2020.1723424

By:

Donthu, Naveen;
Kumar, Satish;
Pattnaik, Debidutta;
Campagna, Christopher

Publication type:

Article

DECISION MAKING UNDER PARITY: AN EXPERIMENTAL EXAMINATION OF RETAILERS' CHOICE AMONG PARITY TRADE PROMOTIONS.

Published in:

Journal of Marketing Theory & Practice, 2017, v. 25, n. 2, p. 105, doi. 10.1080/10696679.2016.1270767

By:

Poddar, Amit;
Donthu, Naveen;
Bello, Daniel C.;
Foreman, Jeff

Publication type:

Article

The Performance Implications of Planning, Implementation, and Evolution of Firms' Customer and Competitor Orientations.

Published in:

Journal of Marketing Theory & Practice, 2014, v. 22, n. 4, p. 349, doi. 10.2753/MTP1069-6679220401

By:

Foreman, Jeff;
Donthu, Naveen;
Henson, Steve;
Poddar, Amit

Publication type:

Article

Drivers of Trade Promotion Receptiveness: The Role of Relationship and Trade Promotion Satisfaction.

Published in:

Journal of Marketing Theory & Practice, 2013, v. 21, n. 1, p. 45, doi. 10.2753/MTP1069-6679210103

By:

Poddar, Amit;
Donthu, Naveen;
Parvatiyar, Atul

Publication type:

Article

Gender Differences in Trust Formation in Virtual Communities.

Published in:

Journal of Marketing Theory & Practice, 2012, v. 20, n. 1, p. 39, doi. 10.2753/MTP1069-6679200103

By:

Porter, Constance Elise;
Donthu, Naveen;
Baker, Andrew

Publication type:

Article

A PROFILE OF THE INTERNET SHOPPER: EVIDENCE FROM SIX COUNTRIES.

Published in:

Journal of Marketing Theory & Practice, 2009, v. 17, n. 3, p. 267, doi. 10.2753/MTP1069-6679170305

By:

Brashear, Thomas G.;
Kashyap, Vishal;
Musante, Michael D.;
Donthu, Naveen

Publication type:

Article

THE INFLUENCE OF INDIVIDUAL DIFFERENCES ON THE EFFECTIVENESS OF COMPARATIVE ADVERTISING.

Published in:

Journal of Marketing Theory & Practice, 1993, v. 1, n. 4, p. 42

By:

Dasgupta, Chanda Ghose;
Donthu, Naveen

Publication type:

Article

Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE.

Published in:

Journal of International Consumer Marketing, 2011, v. 23, n. 3/4, p. 193, doi. 10.1080/08961530.2011.578059

By:

Yoo, Boonghee;
Donthu, Naveen;
Lenartowicz, Tomasz

Publication type:

Article

The Effect of Personal Cultural Orientation on Consumer Ethnocentrism: Evaluations and Behaviors of U.S. Consumers Toward Japanese Products.

Published in:

Journal of International Consumer Marketing, 2005, v. 18, n. 1/2, p. 7, doi. 10.1300/J046v18n01_02

By:

Yoo, Boonghee;
Donthu, Naveen

Publication type:

Article

Cultural Influences on the Diffusion of New Products.

Published in:

Journal of International Consumer Marketing, 2002, v. 14, n. 4, p. 49, doi. 10.1300/J046v14n04_04

By:

Yaveroglu, Idil Sayrac;
Donthu, Naveen

Publication type:

Article

Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019.

Published in:

International Journal of Advertising, 2021, v. 40, n. 2, p. 148, doi. 10.1080/02650487.2020.1756655

By:

Donthu, Naveen;
Kumar, Satish;
Pattnaik, Debidutta

Publication type:

Article

An exploratory study of executive factors that lead to technology adoption in small businesses.

Published in:

Journal of Small Business Strategy, 2020, v. 30, n. 2, p. 1

By:

Reynolds, Sean;
Cotrino, Felipe;
Ifedi, Charles;
Donthu, Naveen

Publication type:

Article

The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption.

Published in:

Journal of Consumer Research, 1986, v. 13, n. 2, p. 214, doi. 10.1086/209061

By:

Deshpande, Rohit;
Hoyer, Wayne D.;
Donthu, Naveen

Publication type:

Article

ADVERTISING REPETITION AND PLACEMENT ISSUES IN ON-LINE ENVIRONMENTS.

Published in:

Journal of Advertising, 2008, v. 37, n. 2, p. 31, doi. 10.2753/JOA0091-3367370203

By:

Yaveroglu, Idil;
Donthu, Naveen

Publication type:

Article

A Cross-Country Investigation of Recall of and Attitude toward Comparative Advertising.

Published in:

Journal of Advertising, 1998, v. 27, n. 2, p. 111, doi. 10.1080/00913367.1998.10673556

By:

Donthu, Naveen

Publication type:

Article

Brand Equity, Brand Preference, and Purchase Intent.

Published in:

Journal of Advertising, 1995, v. 24, n. 3, p. 25, doi. 10.1080/00913367.1995.10673481

By:

Cobb-Walgren, Cathy J.;
Ruble, Cynthia A.;
Donthu, Naveen

Publication type:

Article

A Programming and Positioning Strategy for Cable Television Networks.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 6, doi. 10.1080/00913367.1988.10673124

By:

Rust, Roland T.;
Donthu, Naveen

Publication type:

Article

Implications of Firm Controllable Factors on Export Growth.

Published in:

Journal of Global Marketing, 1993, v. 7, n. 1, p. 47, doi. 10.1300/J042v07n01_04

By:

Donthu, Naveen;
Sang Hyeon Kim

Publication type:

Article

A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis.

Published in:

Journal of Strategic Marketing, 2022, v. 30, n. 3, p. 239, doi. 10.1080/0965254X.2020.1794937

By:

Donthu, Naveen;
Kumar, Satish;
Paul, Justin;
Pattnaik, Debidutta;
Strong, Carolyn

Publication type:

Article

Personalization in personalized marketing: Trends and ways forward.

Published in:

Psychology & Marketing, 2022, v. 39, n. 8, p. 1529, doi. 10.1002/mar.21670

By:

Chandra, Shobhana;
Verma, Sanjeev;
Lim, Weng Marc;
Kumar, Satish;
Donthu, Naveen

Publication type:

Article

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing.

Published in:

Psychology & Marketing, 2021, v. 38, n. 5, p. 834, doi. 10.1002/mar.21472

By:

Donthu, Naveen;
Kumar, Satish;
Pattnaik, Debidutta;
Lim, Weng M.

Publication type:

Article

ESTIMATING GEOGRAPHIC CUSTOMER DENSITIES USING KERNEL DENSITY ESTIMATION.

Published in:

Marketing Science, 1989, v. 8, n. 2, p. 191, doi. 10.1287/mksc.8.2.191

By:

Donthu, Naveen;
Rust, Roland T.

Publication type:

Article

Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 225, doi. 10.1509/jmr.14.0099

By:

BAKER, ANDREW M.;
DONTHU, NAVEEN;
KUMAR, V.

Publication type:

Article

New Books in Review.

Published in:

2006

By:

Donthu, Naveen;
Gardner, Meryl P;
Krishnamurthy, Sandeep;
Noble, Stephanie;
Menon, Geeta

Publication type:

Book Review

New Books in Review.

Published in:

2005

By:

Zablah, Alex R.;
Donthu, Naveen;
Gardner, Meryl P.;
Krishnamurthy, Sandeep;
Noble, Stephanie

Publication type:

Book Review

STATISTICAL ANALYSIS WITH MISSING DATA, 2d ed.

Published in:

2003

By:

Ball, Dwayne;
Franke, George R.;
Donthu, Naveen;
Gardner, Meryl P.

Publication type:

Book Review

HANDBOOK OF DATA MINING AND KNOWLEDGE DISCOVERY.

Published in:

2003

By:

Malthouse, Edward C.;
Mulhern, Francis J.;
Franke, George R.;
Donthu, Naveen;
Gardner, Meryl P.

Publication type:

Book Review

CULTURE'S CONSEQUENCES: COMPARING VALUES, BEHAVIORS, INSTITUTIONS AND ORGANIZATIONS ACROSS NATIONS.

Published in:

2002

By:

Yoo, Boonghee;
Donthu, Naveen

Publication type:

Book Review

Research Published in Management International Review from 2006 to 2020: A Bibliometric Analysis and Future Directions.

Published in:

Management International Review (MIR), 2021, v. 61, n. 5, p. 599, doi. 10.1007/s11575-021-00454-x

By:

Mukherjee, Debmalya;
Kumar, Satish;
Donthu, Naveen;
Pandey, Nitesh

Publication type:

Article

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value.

Published in:

Journal of Marketing, 2006, v. 70, n. 4, p. 70, doi. 10.1509/jmkg.70.4.70

By:

Luo, Xueming;
Donthu, Naveen

Publication type:

Article

Marketing Management Support Systems: Principles, Tools, and Implementation.

Published in:

2001

By:

Donthu, Naveen;
Yoo, Boonghee

Publication type:

Book Review

An Examination of Selected Marketing Mix Elements and Brand Equity.

Published in:

Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 195, doi. 10.1177/0092070300282002

By:

Yoo, Boonghee;
Donthu, Naveen;
Lee, Sungho

Publication type:

Article

In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism (Book).

Published in:

1995

By:

Crittenden, Victoria L.;
Gilliland, David I.;
Donthu, Naveen

Publication type:

Book Review

Double Jeopardy in Television Program Choice.

Published in:

Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 180, doi. 10.1177/0092070394222007

By:

Donthu, Naveen

Publication type:

Article

Comparing Market Areas Using kernel Density Estimation.

Published in:

Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 323, doi. 10.1007/BF02726507

By:

Donthu, Naveen

Publication type:

Article

Three Decades of the Journal of Teaching in International Business: A Bibliometric Overview.

Published in:

Journal of Teaching in International Business, 2020, v. 31, n. 3, p. 259, doi. 10.1080/08975930.2020.1831424

By:

Sureka, Riya;
Donthu, Naveen;
Kumar, Satish

Publication type:

Article

Accounting for the Impact of Territory Characteristics on Sales Performance: Relative Efficiency as a Measure of Salesperson Performance.

Published in:

Journal of Personal Selling & Sales Management, 1999, v. 19, n. 2, p. 35, doi. 10.1080/08853134.1999.10754170

By:

Pilling, Bruce K.;
Donthu, Naveen;
Henson, Steve

Publication type:

Article

Salesperson Evaluation Using Relative Performance Efficiency: The Application of Data Envelopment Analysis.

Published in:

Journal of Personal Selling & Sales Management, 1995, v. 15, n. 3, p. 31, doi. 10.1080/08853134.1995.10754027

By:

Boles, James S.;
Donthu, Naveen;
Lohtia, Ritu

Publication type:

Article

Journal of Marketing Education : A Retrospective Overview Between 1979 and 2019.

Published in:

Journal of Marketing Education, 2021, v. 43, n. 2, p. 139, doi. 10.1177/0273475321996026

By:

Donthu, Naveen;
Kumar, Satish;
Mills, Adam;
Pattnaik, Debidutta

Publication type:

Article

Fight or flight?: Understanding customer response to CRM tactics.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 3, p. 318, doi. 10.1080/21639159.2020.1808839

By:

Baker, Andrew;
Donthu, Naveen

Publication type:

Article

Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective.

Published in:

Journal of International Marketing, 2021, v. 29, n. 2, p. 1, doi. 10.1177/1069031X211004234

By:

Donthu, Naveen;
Kumar, Satish;
Pandey, Nitesh;
Lim, Weng Marc

Publication type:

Article

HEAD TO HEAD: THE COMING ECONOMIC BATTLE AMONG JAPAN, EUROPE, AND AMERICA.

Published in:

1993

By:

Donthu, Naveen

Publication type:

Book Review

Emotional Appeal and Incentive Offering in Banner Advertisements.

Published in:

Journal of Interactive Advertising, 2004, v. 4, n. 2, p. 6, doi. 10.1080/15252019.2004.10722085

By:

Xie, "Frank" Tian;
Donthu, Naveen;
Lohtia, Ritu;
Osmonbekov, Talai

Publication type:

Article

The Journal of Advertising's Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review.

Published in:

Journal of Advertising, 2022, v. 51, n. 2, p. 153, doi. 10.1080/00913367.2021.2006100

By:

Donthu, Naveen;
Lim, Weng Marc;
Kumar, Satish;
Pattnaik, Debidutta

Publication type:

Article

Differences in Consumer Perceptions of Similarity and Dissimiliraty.

Published in:

Marketing Letters, 1993, v. 4, n. 1, p. 31, doi. 10.1007/BF00994185

By:

Donthu, Naveen;
Cherian, Joseph

Publication type:

Article