Works matching DE "ADVERTISING executives"
Results: 173
How Nothing Became Something: White Space, Rhetoric, History, and Meaning.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 82, doi. 10.1086/504138
- By:
- Publication type:
- Article
Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics.
- Published in:
- Journal of Advertising Education, 2024, v. 28, n. 2, p. 83, doi. 10.1177/10980482241285007
- By:
- Publication type:
- Article
Account Management and the Changing Advertising Landscape.
- Published in:
- Journal of Advertising Education, 2016, v. 20, n. 1/2, p. 144, doi. 10.1177/10980482160201-217
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- Publication type:
- Article
Preparing Young Creatives for an Interactive World: How Possible Is It?
- Published in:
- Journal of Advertising Education, 2010, v. 14, n. 2, p. 7, doi. 10.1177/109804821001400205
- By:
- Publication type:
- Article
Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry.
- Published in:
- Journal of Hospitality Marketing & Management, 2019, v. 28, n. 8, p. 1010, doi. 10.1080/19368623.2019.1572563
- By:
- Publication type:
- Article
#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game.
- Published in:
- Journal of Marketing Management, 2021, v. 37, n. 1/2, p. 117, doi. 10.1080/0267257X.2020.1869060
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- Publication type:
- Article
Investors' response to advertising: the role of media.
- Published in:
- Journal of Marketing Management, 2020, v. 36, n. 15/16, p. 1505, doi. 10.1080/0267257X.2020.1767680
- By:
- Publication type:
- Article
Risk and Creativity in Advertising.
- Published in:
- Journal of Marketing Management, 2003, v. 19, n. 5-6, p. 657, doi. 10.1362/026725703322189995
- By:
- Publication type:
- Article
Hybrid Effect on the Demand for Advertising Executives: A Challenge in the Face of the Digital Transformation of Advertising.
- Published in:
- Palabra Clave, 2021, v. 24, n. 2, p. 1, doi. 10.5294/pacla.2021.24.2.4
- By:
- Publication type:
- Article
Advertising Curriculum Ideas from 'New Creatives'
- Published in:
- Journalism Educator, 1993, v. 48, n. 3, p. 9, doi. 10.1177/107769589304800302
- By:
- Publication type:
- Article
Agency presidents rank ad courses, job opportunities.
- Published in:
- Journalism Educator, 1980, v. 35, n. 2, p. 46, doi. 10.1177/107769588003500210
- By:
- Publication type:
- Article
Facing the math problem in media planning courses.
- Published in:
- Journalism Educator, 1980, v. 34, n. 4, p. 11
- By:
- Publication type:
- Article
INAE to aid college ad programs.
- Published in:
- Journalism Educator, 1979, v. 34, n. 1, p. 23
- Publication type:
- Article
Students win cash for ads aimed af minority youths.
- Published in:
- Journalism Educator, 1975, v. 30, n. 3, p. 27
- Publication type:
- Article
From Bikinis to Basal Cell Carcinoma: Advertising Practitioners' Moral Assessments of Advertising Content.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 107, doi. 10.1080/10641734.2005.10505185
- By:
- Publication type:
- Article
Selecting Media for National Advertising Revisited:Criteria of Importance to Large-Company Advertising Managers.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 59, doi. 10.1080/10641734.2004.10505157
- By:
- Publication type:
- Article
Appraising Account Executive Performance Appraisals: Current Practices and Managerial Implications.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2003, v. 25, n. 1, p. 1, doi. 10.1080/10641734.2003.10505137
- By:
- Publication type:
- Article
A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 1, doi. 10.1080/10641734.1996.10505036
- By:
- Publication type:
- Article
David Ogilvy story.
- Published in:
- Marketing Research, 2009, v. 21, n. 2, p. 5
- Publication type:
- Article
Perceptions of Branding among Television Station Managers: An Exploratory Analysis.
- Published in:
- Journal of Broadcasting & Electronic Media, 2001, v. 45, n. 1, p. 75, doi. 10.1207/s15506878jobem4501_6
- By:
- Publication type:
- Article
NOTES ON THE JOURNAL OF INDUSTRIAL ECONOMICS WEBSITE: AN INTRODUCTION TO THE 1999 ADVERTISING AND INDUSTRY SURVEY.
- Published in:
- Journal of Industrial Economics, 2001, v. 49, n. 1, p. 111, doi. 10.1111/1467-6451.00141
- By:
- Publication type:
- Article
Agency Practitioners' Perceptions of Professional Ethics in Taiwan.
- Published in:
- Journal of Business Ethics, 1998, v. 17, n. 1, p. 15, doi. 10.1023/A:1005773418832
- By:
- Publication type:
- Article
Analysis of Gender Representation in Bengali Print Advertising During the Pandemic in Work from Home Situations.
- Published in:
- IUP Journal of Organizational Behavior, 2023, v. 22, n. 2, p. 85
- By:
- Publication type:
- Article
Actitudes hacia la publicidad convencional e interactiva por parte de los futuros publicitarios. Un análisis comparativo por sexo.
- Published in:
- Ecos de la Comunicación, 2009, n. 2, p. 61
- By:
- Publication type:
- Article
Paul Rutherford. The Adman's Dilemma: From Barnum to Trump.
- Published in:
- 2020
- By:
- Publication type:
- Book Review
Advertisers' Theories of Consumers: Why Use Negative Emotions to Sell?
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 24
- By:
- Publication type:
- Article
An Evaluation of Marketing Practices in Banks in Ghana.
- Published in:
- Journal of African Business, 2001, v. 2, n. 3, p. 75, doi. 10.1300/J156v02n03_05
- By:
- Publication type:
- Article
Tribalism and Advertising Effectiveness in Kenya: An Exploratory Study.
- Published in:
- Journal of African Business, 2000, v. 1, n. 1, p. 25, doi. 10.1300/J156v01n01_04
- By:
- Publication type:
- Article
ELEVATOR GROUP NAMES NEW VP.
- Published in:
- Elevator World, 2010, v. 58, n. 1, p. 30
- Publication type:
- Article
The Advertising Budgeting Practices of Industrial Marketers.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 104, doi. 10.1177/002224298404800411
- By:
- Publication type:
- Article
The Changing Role of the Product Manager in Consumer Goods Companies.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 3, p. 3, doi. 10.1177/002224297503900303
- By:
- Publication type:
- Article
Trends Affecting the Implementation of Advertising and Promotion.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 1, p. 19, doi. 10.1177/002224297303700104
- By:
- Publication type:
- Article
MARKETING ABSTRACTS.
- Published in:
- 1971
- By:
- Publication type:
- Abstract
Attitudes Toward Culture and Approach to International Advertising.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 60, doi. 10.1177/002224297003400312
- By:
- Publication type:
- Article
THE PERMISSIBLE LIE.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
Standardized Global Advertising, a Call As Yet Unanswered.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 2, p. 57, doi. 10.1177/002224296903300212
- By:
- Publication type:
- Article
LEADERS IN MARKETING: Marion Harper, Jr.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 69, doi. 10.2307/1249309
- By:
- Publication type:
- Article
Tribute to Past Presidents of American Marketing Association.
- Published in:
- 1965
- By:
- Publication type:
- Speech
A Managerial Approach to Advertising Measurement.
- Published in:
- Journal of Marketing, 1965, v. 29, n. 4, p. 1, doi. 10.2307/1249693
- By:
- Publication type:
- Article
LEADERS IN MARKETING: Frank Stanton.
- Published in:
- 1964
- By:
- Publication type:
- Biography
Growth Perspective for Industrial Advertising.
- Published in:
- 1964
- By:
- Publication type:
- Editorial
Mass Marketing and Warranty Liability .
- Published in:
- Journal of Marketing, 1963, v. 27, n. 2, p. 6, doi. 10.2307/1248364
- By:
- Publication type:
- Article
A PIONEER IN MARKETING.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 6, p. 71
- By:
- Publication type:
- Article
A PIONEER IN MARKETING.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 4, p. 69
- By:
- Publication type:
- Article
HOW DOES BUSINESS REGARD UNIVERSITY ADVERTISING COURSES?
- Published in:
- Journal of Marketing, 1957, v. 21, n. 3, p. 341, doi. 10.2307/1247522
- By:
- Publication type:
- Article
TRAINING FOR ADVERTISING WORK.
- Published in:
- Journal of Marketing, 1948, v. 13, n. 2, p. 226, doi. 10.2307/1246835
- By:
- Publication type:
- Article
PIONEERS IN THE DEVELOPMENT OF ADVERTISING.
- Published in:
- Journal of Marketing, 1947, v. 12, n. 1, p. 80, doi. 10.2307/1246303
- By:
- Publication type:
- Article
'Mr. MASS motivations himself': Explaining Dr. Ernest Dichter.
- Published in:
- Journal of Consumer Behaviour, 2007, v. 6, n. 6, p. 369, doi. 10.1002/cb.228
- By:
- Publication type:
- Article
Pasarelas exóticas entre Latinoamérica y EE.UU.: Braniff Airways y “El fin del aeroplano plano”.
- Published in:
- Orbis Tertius, 2021, v. 26, n. 33, p. 1, doi. 10.24215/18517811e200
- By:
- Publication type:
- Article
ADVERTISING LORE (Book Review).
- Published in:
- 1984
- By:
- Publication type:
- Book Review