Works matching IS 00222429 AND DT 2004 AND VI 68 AND IP 4

Results: 14

Reflections of a Marketing Educator with Scholarly Ambitions (Book).

Published in:

2004

By:

Kerin, Roger A.;
Clark, Terry

Publication type:

Book Review

Customer Satisfaction and Shareholder Value.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 172, doi. 10.1509/jmkg.68.4.172.42723

By:

Anderson, Eugene W.;
Fornell, Claes;
Mazvancheryl, Sanal K.

Publication type:

Article

Strategic Responses to New Technologies and Their Impact on Firm Performance.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 157, doi. 10.1509/jmkg.68.4.157.42730

By:

Lee, Ruby P.;
Grewal, Rajdeep

Publication type:

Article

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 142, doi. 10.1509/jmkg.68.4.142.42724

By:

Pauwels, Koen;
Silva-Risso, Jorge;
Srinivasan, Shuba;
Hanssens, Dominique M.

Publication type:

Article

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 126, doi. 10.1509/jmkg.68.4.126.42735

By:

Rao, Vithala R.;
Agarwal, Manoj K.;
Dahlhoff, Denise

Publication type:

Article

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 106, doi. 10.1509/jmkg.68.4.106.42728

By:

Venkatesan, Rajkumar;
Kumar, V.

Publication type:

Article

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 90, doi. 10.1509/jmkg.68.4.90.42734

By:

Narayanan, Sridhar;
Desiraju, Ramarao;
Chintagunta, Pradeep K.

Publication type:

Article

Measuring Marketing Productivity: Current Knowledge and Future Directions.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 76, doi. 10.1509/jmkg.68.4.76.42721

By:

Rust, Roland T.;
Ambler, Tim;
Carpenter, Gregory S.;
Kumar, V.;
Srivastava, Rajendra K.

Publication type:

Article

Linking Marketing to Financial Performance and Firm Value.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 73, doi. 10.1509/jmkg.68.4.73.42727

By:

Bolton, Ruth N.

Publication type:

Article

Impression Management Using Typeface Design.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 60, doi. 10.1509/jmkg.68.4.60.42736

By:

Henderson, Pamela W.;
Giese, Joan L.;
Cote, Joseph A.

Publication type:

Article

Customer Knowledge Development: Antecedents and Impact on New Product Performance.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 47, doi. 10.1509/jmkg.68.4.47.42722

By:

Joshi, Ashwin W.;
Sharma, Sanjay

Publication type:

Article

Antecedents and Outcomes of Marketing Strategy Comprehensiveness.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 33, doi. 10.1509/jmkg.68.4.33.42732

By:

Atuahene-Gima, Kwaku;
Murray, Janet Y.

Publication type:

Article

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 16, doi. 10.1509/jmkg.68.4.16.42726

By:

Lichtenstein, Donald R.;
Drumwright, Minette E.;
Braig, Bridgette M.

Publication type:

Article

The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 1, doi. 10.1509/jmkg.68.4.1.42733

By:

Xia, Lan;
Monroe, Kent B.;
Cox, Jennifer L.

Publication type:

Article