Works matching Kotler, Philip, 1931-
Results: 77
Museum Strategy and Marketing.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
Social Marketing: Influencing Behaviors for Good.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
How To Sell Education.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
Market Your Way to Growth: 8 Ways to Win.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
MĂSURAREA PERFORMANŢEI DE MARKETING.
- Published in:
- Review of Management & Economic Engineering, 2012, v. 11, n. 4, p. 177
- By:
- Publication type:
- Article
How to sell an industry.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
Marketing 3.0 - From Products to Customers to the Human Spirit.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
Ten Deadly Marketing Sins: Signs and Solutions.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Shelby, Phil, and Chris Too: Parasocial Drama in my Early Research Career.
- Published in:
- Journal of Customer Behaviour, 2024, v. 23, n. 2/3, p. 105, doi. 10.1362/147539224X17149185610172
- By:
- Publication type:
- Article
Shaping programs through marketing.
- Published in:
- Nonprofit Management & Leadership, 2007, v. 17, n. 4, p. 477, doi. 10.1002/nml.164
- By:
- Publication type:
- Article
The New Competition: What Theory Z Did Not Tell You About Marketing.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing.
- Published in:
- Marketing Theory, 2005, v. 5, n. 3, p. 283, doi. 10.1177/1470593105054899
- By:
- Publication type:
- Article
Strategic Marketing for Educational Institutions.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
Marketing strategies for social change.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Chaotics: The Business of Managing and Marketing in the Age of Turbulence.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Value-Added Public Relations: The Secret Weapon of Integrated Marketing (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
High Visibility: The Making and Marketing of Professionals into Celebrities (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
PUBLIC RELATIONS IN THE MARKETING MIX/ESSENTIALS OF MARKETING, Third Edition/PRINCIPLES OF MARKETING, Third Edition (Book).
- Published in:
- 1986
- By:
- Publication type:
- Book Review
Direct mail marketing: Focus on the consumer.
- Published in:
- Management Review, 1981, v. 70, n. 4, p. 54
- Publication type:
- Article
Capitalismo Cognitivo y Gubernamentalidad. Una genealogía del discurso académico del marketing.
- Published in:
- Sociedad y Economia, 2023, n. 50, p. 1, doi. 10.25100/sye.v0i50.12511
- By:
- Publication type:
- Article
Think ASEAN! Rethinking Marketing toward ASEAN Community 2015.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
Corporate Social Responsibility and Strategic Management.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Marketing for Health Care Organizations.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
Life Journeys and Influential Contributions of Six Marketing Visionaries.
- Published in:
- Journal of Macromarketing, 2024, v. 44, n. 3, p. 653, doi. 10.1177/02761467241261257
- By:
- Publication type:
- Article
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan.
- Published in:
- 2021
- By:
- Publication type:
- Book Review
Book Review: Good Works! Marketing and Corporate Initiatives that Build a Better World… and the Bottom Line.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
Social Marketing to Protect the Environment: What Works.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
Milestones in Marketing.
- Published in:
- Business History Review, 2008, v. 82, n. 4, p. 827, doi. 10.1017/S0007680500063236
- By:
- Publication type:
- Article
Marketing Decision Making: (Book).
- Published in:
- 1972
- By:
- Publication type:
- Book Review
Social marketing (Book).
- Published in:
- 2003
- Publication type:
- Book Review
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System.
- Published in:
- 2008
- By:
- Publication type:
- Book Review
Marketing 3.0 - Front Products to Customers to the Human Spirit.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
The Internet and Its Relationship to Buyer Behavior Theory.
- Published in:
- Journal of Internet Commerce, 2006, v. 5, n. 1, p. 69, doi. 10.1300/J179v05n01_04
- By:
- Publication type:
- Article
Social Marketing: Improving the Quality of Life (2nd edn).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
Principles of Marketing; 10th Edition.
- Published in:
- 2005
- Publication type:
- Book Review
THE ELUSIVE FAN: REINVENTING SPORTS IN A CROWDED MARKETPLACE.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
American Politics and Social Marketing: A Candid Conversation With Philip Kotler and Bill Novelli.
- Published in:
- 2012
- Publication type:
- Interview
A Huge Inhale of Hope.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
Growing the Next Generation of Social Marketers.
- Published in:
- Social Marketing Quarterly, 2010, v. 16, n. 3, p. 102, doi. 10.1080/15245004.2010.508287
- By:
- Publication type:
- Article
Marketing Decision Making: A Model Building Approach (Book).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
B2B Brand Management.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
Editorial.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
A Framework for Promoting Cooperation.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 2, p. 38, doi. 10.1177/002224299105500205
- By:
- Publication type:
- Article
Social Marketing: Strategies for Changing Public Behavior/Social Marketing: Promoting the Causes of Public and Nonprofit Agencies.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach: edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, and Ivan Ureta, Cham, Switzerland, Palgrave Macmillan, 2024, 341 pp., £199.99 (hardback) ISBN: 9783031671548; (e-book) ISBN: 9783031671555
- Published in:
- 2025
- By:
- Publication type:
- Book Review
THE EFFECT OF CUSTOMER RELATIONSHIP MARKETING ON THE ORGANIZATIONAL ENVIRONMENT.
- Published in:
- Strategic Universe Journal / Univers Strategic, 2022, n. 4, p. 117
- By:
- Publication type:
- Article
Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions.
- Published in:
- Journal of Marketing Management, 2023, v. 39, n. 9/10, p. 756, doi. 10.1080/0267257X.2023.2211592
- By:
- Publication type:
- Article
Kotler on Marketing (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review