An Empirical Analysis on Factors Influencing to Adopt Mobile Games in India: A Study Conducted on Smart Phone Users.Published in:Drishtikon: A Management Journal, 2019, v. 10, n. 2, p. 59By:Chakraborty, DebarunPublication type:Article
Nudging Behaviour in Marketing Dynamics: Behaviour Economics and Marketing - An Interlinking.Published in:Drishtikon: A Management Journal, 2019, v. 10, n. 2, p. 39By:Singh, ShaileyPublication type:Article
Purchase Intentions of Branded Apparels Through Conventional and Online Shopping Modes - A Close Inquest into the Youth of Andhra Pradesh, India.Published in:Drishtikon: A Management Journal, 2019, v. 10, n. 2, p. 1By:Rao, Upendra;Mohan, V. KrishnaPublication type:Article