The Role of Social Media Communication in Brand Equity Creation: An Empirical Study.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 1, p. 54
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2019 AND VI 16 AND IP 1
Results: 3
1
2
The Corporate Heritage Brand Development Process: A New Institutional Theory Approach.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 1, p. 7
- By:
- Publication type:
- Article
3
Flagship, Flanker Brands and Indian Consumers' Buying Decisions: A Study on the Impact of Brand Narratives of Hindustan Unilever Limited and Procter & Gamble.
- Published in:
- IUP Journal of Brand Management, 2019, v. 16, n. 1, p. 34
- By:
- Publication type:
- Article