Uncovering ‘Meanings’ Through Animal Figurative Marks in Corporate Logos.Published in:IUP Journal of Brand Management, 2018, v. 15, n. 4, p. 7By:Otubanjo, OlutayoPublication type:Article
Employer Branding Approach and Student Preferences of Employer in Campus Placements.Published in:IUP Journal of Brand Management, 2018, v. 15, n. 4, p. 30By:Pavitra, K. H.Publication type:Article
Destination Personality and Destination Image: A Literature Review.Published in:IUP Journal of Brand Management, 2018, v. 15, n. 4, p. 47By:Shankar, R. SabariPublication type:Article