The Impact of Attendees' Event Involvement on Sponsors' Brand Image and Behavioral Intentions: A Study of Indian Premier League.
- Published in:
- IUP Journal of Marketing Management, 2018, v. 17, n. 4, p. 54
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2018 AND VI 17 AND IP 4
Results: 3
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2
Linkages Between Service Quality, Customer Satisfaction and Customer Loyalty: A Literature Review.
- Published in:
- IUP Journal of Marketing Management, 2018, v. 17, n. 4, p. 30
- By:
- Publication type:
- Article
3
Expectations of Retailers: An Empirical Investigation of Malls in Tier II Cities.
- Published in:
- IUP Journal of Marketing Management, 2018, v. 17, n. 4, p. 7
- By:
- Publication type:
- Article