The practitioner's bottom line.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 3, doi. 10.1002/dir.20008
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2004 AND VI 18 AND IP 2
Results: 13
1
2
Special thanks.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 2, doi. 10.1002/dir.20007
- Publication type:
- Article
3
The elasticity of customer value to retention: The duration of a customer relationship.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 20, doi. 10.1002/dir.20006
- By:
- Publication type:
- Article
4
The integration of direct marketing and field sales to form a new B2B sales coverage model.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 62, doi. 10.1002/dir.20005
- By:
- Publication type:
- Article
5
A direct comparative framework of customer satisfaction: An application to Internet search engines.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 32, doi. 10.1002/dir.20004
- By:
- Publication type:
- Article
6
The evolving role of the Internet in marketing strategy: An exploratory study.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 6, doi. 10.1002/dir.20003
- By:
- Publication type:
- Article
7
Consumer adoption of wireless services: Discovering the rules, while playing the game.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 51, doi. 10.1002/dir.20002
- By:
- Publication type:
- Article
8
ABSTRACTS.
- Published in:
- 2004
- Publication type:
- Abstract
9
THE INTEGRATION OF DIRECT MARKETING AND FIELD SALES TO FORM A NEW B2B SALES COVERAGE MODEL.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 62, doi. 10.1002/dir.20005
- By:
- Publication type:
- Article
10
CONSUMER ADOPTION OF WIRELESS SERVICES: DISCOVERING THE RULES, WHILE PLAYING THE GAME.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 51, doi. 10.1002/dir.20002
- By:
- Publication type:
- Article
11
A DIRECT COMPARATIVE FRAMEWORK OF CUSTOMER SATISFACTION: AN APPLICATION TO INTERNET SEARCH ENGINES.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 32, doi. 10.1002/dir.20004
- By:
- Publication type:
- Article
12
THE ELASTICITY OF CUSTOMER VALUE TO RETENTION: THE DURATION OF A CUSTOMER RELATIONSHIP.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 20, doi. 10.1002/dir.20006
- By:
- Publication type:
- Article
13
THE EVOLVING ROLE OF THE INTERNET IN MARKETING STRATEGY: AN EXPLORATORY STUDY.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 6, doi. 10.1002/dir.20003
- By:
- Publication type:
- Article