SUPER BOWL ADS IN THE PERIOD FROM 2017-2022.
- Published in:
- European Journal of Applied Economics, 2023, v. 20, n. 1, p. 39, doi. 10.5937/EJAE20-42830
- By:
- Publication type:
- Article
Works matching Super Bowl
Results: 315
1
2
Post-truth, gender issues and sports entertainment: the setting in Ibero-America's main digital media for the Super Bowl halftime show 2020.
- Published in:
- Communication & Society, 2022, v. 35, n. 1, p. 177, doi. 10.15581/003.35.1.177-195
- By:
- Publication type:
- Article
3
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers.
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 6, p. 852, doi. 10.1080/02650487.2020.1819006
- By:
- Publication type:
- Article
4
AMERICA AT PLAY, AMERICA AT WAR: THE SUPER BOWL AS DISCURSIVE FORMATION.
- Published in:
- Comunicação Pública, 2008, v. 3, n. 6, p. 53, doi. 10.4000/cp.7827
- By:
- Publication type:
- Article
5
Does It Pay to Wait? The Paths of Posted Prices and Ticket Composition for the Final Four and Super Bowl.
- Published in:
- Journal of Sports Economics, 2014, v. 15, n. 5, p. 559, doi. 10.1177/1527002514535172
- By:
- Publication type:
- Article
6
The Market Responses to Super Bowl Advertising: The Role of Product Type and Multiple Executions.
- Published in:
- Sustainability (2071-1050), 2021, v. 13, n. 13, p. 7127, doi. 10.3390/su13137127
- By:
- Publication type:
- Article
7
Exploring the Service Location Strategies Behind Super Bowl Venue Selection.
- Published in:
- Services Marketing Quarterly, 2008, v. 29, n. 4, p. 66, doi. 10.1080/15332960802218778
- By:
- Publication type:
- Article
8
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 888, doi. 10.1080/02650487.2016.1162344
- By:
- Publication type:
- Article
9
Super Bowl ad likeability: Enduring and emerging predictors.
- Published in:
- Journal of Marketing Communications, 2013, v. 19, n. 1, p. 58, doi. 10.1080/13527266.2011.581302
- By:
- Publication type:
- Article
10
Information content of Super Bowl commercials 2001–2009.
- Published in:
- Journal of Marketing Communications, 2012, v. 18, n. 4, p. 249, doi. 10.1080/13527266.2010.491968
- By:
- Publication type:
- Article
11
The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s.
- Published in:
- Journal of Marketing Communications, 2001, v. 7, n. 2, p. 89, doi. 10.1080/135272601750255171
- By:
- Publication type:
- Article
12
Experiencing a Super Bowl: The Motivations of Student Volunteers at a Mega-Event.
- Published in:
- Sport Journal, 2018, p. 1
- By:
- Publication type:
- Article
13
An Experiential Learning Trip: Exploring Student Experiences and Motivations for Volunteering at the Super Bowl.
- Published in:
- Sport Management Education Journal (Human Kinetics), 2015, v. 9, n. 1, p. 11, doi. 10.1123/SMEJ.2014-0001
- By:
- Publication type:
- Article
14
Super bowl XLVII TV advertising in the USA: male and female impressions among college students.
- Published in:
- Eurasian Business Review, 2016, v. 6, n. 1, p. 25, doi. 10.1007/s40821-015-0032-2
- By:
- Publication type:
- Article
15
The Effect of Hosting a Super Bowl on Local Debt Capital Markets.
- Published in:
- International Journal of Sport Finance, 2022, v. 17, n. 2, p. 89, doi. 10.32731/IJSF/172.052022.03
- By:
- Publication type:
- Article
16
Debunking the Myth of 'Super Bowl Sex Trafficking': Media hype or evidenced-based coverage.
- Published in:
- Anti-Trafficking Review, 2019, n. 13, p. 13, doi. 10.14197/atr.201219132
- By:
- Publication type:
- Article
17
Exploring the relationship between super bowls and potential online sex trafficking.
- Published in:
- Trends in Organized Crime, 2024, v. 27, n. 1, p. 77, doi. 10.1007/s12117-022-09472-z
- By:
- Publication type:
- Article
18
#Migente: Latinx Twitter's Reaction to the Super Bowl LIV Halftime Performance.
- Published in:
- Howard Journal of Communications, 2022, v. 33, n. 1, p. 58, doi. 10.1080/10646175.2021.1929581
- By:
- Publication type:
- Article
19
Effect of the NFL's Super Bowl on emergency department visits for assault-related injuries.
- Published in:
- Emergency Radiology, 2024, v. 31, n. 1, p. 7, doi. 10.1007/s10140-023-02188-9
- By:
- Publication type:
- Article
20
Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product with the Super Bowl.
- Published in:
- Case Studies Sport Management (2167-2458), 2012, v. 1, n. 1, p. 76, doi. 10.1123/cssm.1.1.76
- By:
- Publication type:
- Article
21
Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl Broadcast.
- Published in:
- Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 165, doi. 10.1080/10496490902837510
- By:
- Publication type:
- Article
22
The Practicality of Super Bowl Advertising for New Products and Companies.
- Published in:
- Journal of Promotion Management, 2005, v. 11, n. 4, p. 19, doi. 10.1300/J057v11n04_03
- By:
- Publication type:
- Article
23
Super returns to Super Bowl ads?
- Published in:
- Quantitative Marketing & Economics, 2017, v. 15, n. 1, p. 1, doi. 10.1007/s11129-016-9179-0
- By:
- Publication type:
- Article
24
SOCIAL MEDIA ANALYTICS FRAMEWORK: THE CASE OF TWITTER AND SUPER BOWL ADS.
- Published in:
- Journal of Information Technology Management, 2015, v. 26, n. 1, p. 1
- By:
- Publication type:
- Article
25
Super Bowl LI Advertisers Strategic Playbook: Brand Promotion Working Overtime.
- Published in:
- Southwestern Mass Communication Journal, 2021, v. 36, n. 3, p. 1
- By:
- Publication type:
- Article
26
Sports tourism does not have to be accompanied by crime: a case for the NFL Super Bowl.
- Published in:
- Journal of Sport & Tourism, 2017, v. 21, n. 1, p. 15, doi. 10.1080/14775085.2016.1273127
- By:
- Publication type:
- Article
27
Alcohol and violence in 2017 National Football League Super Bowl commercials.
- Published in:
- Health Promotion Perspectives, 2017, v. 7, n. 3, p. 163, doi. 10.15171/hpp.2017.29
- By:
- Publication type:
- Article
28
Family fun or cultural free-for-all? A critique of the 2015 National Football League Super Bowl commercials.
- Published in:
- Health Promotion Perspectives, 2016, v. 6, n. 1, p. 37, doi. 10.15171/hpp.2016.06
- By:
- Publication type:
- Article
29
Super Bowl Commercial and Game Consumption for the College Demographic.
- Published in:
- Sport Journal, 2011, v. 14, n. 1, p. 1
- By:
- Publication type:
- Article
30
The Super Bowl as a Television Spectacle: Global Designs, Glocal Niches, and Parochial Patterns.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 139, doi. 10.1080/09523367.2017.1349115
- By:
- Publication type:
- Article
31
The Super Bowl at 50 or L.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 7, doi. 10.1080/09523367.2017.1349114
- By:
- Publication type:
- Article
32
Fifty Years of Super Bowl Commercials, Thirty-Two Years of Spectacular Consumption.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 46, doi. 10.1080/09523367.2017.1336162
- By:
- Publication type:
- Article
33
‘We Will Try Again, Again, Again to Make It Bigger’: Japan, American Football, and the Super Bowl in the Past, Present, and Future.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 121, doi. 10.1080/09523367.2017.1336161
- By:
- Publication type:
- Article
34
Amerika: The Super Bowl and German Imagination.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 81, doi. 10.1080/09523367.2017.1336159
- By:
- Publication type:
- Article
35
‘Superbowling’: Using the Super Bowl’s Yearly Commentary to Explore the Evolution of a Sporting Spectacle in the American Consciousness.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 23, doi. 10.1080/09523367.2017.1334644
- By:
- Publication type:
- Article
36
A Century of British Readings of America through American Football: From the Fin de Siècle to the Super Bowl.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 101, doi. 10.1080/09523367.2017.1304917
- By:
- Publication type:
- Article
37
‘Super Bore’: The Canadian Media and the Grey Cup-Super Bowl Comparison.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 65, doi. 10.1080/09523367.2017.1336160
- By:
- Publication type:
- Article
38
"I only watch for the commercials": Messages about weight, eating and race in Super Bowl advertisements.
- Published in:
- 2017
- By:
- Publication type:
- journal article
39
How Does the Super Bowl Affect Host City Tourism?
- Published in:
- Journal of Sports Economics, 2021, v. 22, n. 2, p. 183, doi. 10.1177/1527002520959393
- By:
- Publication type:
- Article
40
Intangible Resource Values and Tobin's Q: Evidence from the Super Bowl.
- Published in:
- Journal of Accounting & Finance (2158-3625), 2019, v. 19, n. 6, p. 104
- By:
- Publication type:
- Article
41
Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall.
- Published in:
- Journal of Marketing Communications, 1998, v. 4, n. 4, p. 237, doi. 10.1080/135272698345780
- By:
- Publication type:
- Article
42
Cross-Media Consumption: Insights from Super Bowl Advertising.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 17, doi. 10.1016/j.intmar.2019.09.002
- By:
- Publication type:
- Article
43
Promoting the Network Brand: An Exploration of Network and Local Affiliate On-Air Promotion during the Super Bowl, 2001-2006.
- Published in:
- Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 150, doi. 10.1080/10496490802306871
- By:
- Publication type:
- Article
44
Super Bowl Halftime Shows, Wardrobe Malfunctions, Stripper Poles, and the Never-Ending Saga of Indecency Enforcement by the FCC.
- Published in:
- Journal of Media Law & Ethics, 2022, v. 10, n. 1, p. 18
- By:
- Publication type:
- Article
45
America on Parade: Thrill's Affect-Zone and the 2012 NBC Super Bowl Broadcast.
- Published in:
- 2014
- By:
- Publication type:
- Case Study
46
Effects of offline ad content on online brand search: insights from super bowl advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 403, doi. 10.1007/s11747-017-0551-8
- By:
- Publication type:
- Article
47
Primacy effect or recency effect? A long-term memory test of Super Bowl commercials.
- Published in:
- Journal of Consumer Behaviour, 2010, v. 9, n. 1, p. 32, doi. 10.1002/cb.291
- By:
- Publication type:
- Article
48
Using Super Bowl 2017 Commercials to Teach about Diversity.
- Published in:
- Journal of Advertising Education, 2017, v. 21, n. 2, p. 33, doi. 10.1177/109804821702100209
- By:
- Publication type:
- Article
49
Public safety messaging during super bowl LVI: A pilot study and modified framework.
- Published in:
- PLoS ONE, 2023, v. 18, n. 4, p. 1, doi. 10.1371/journal.pone.0284921
- By:
- Publication type:
- Article
50
Super bowl participation and the local economy: Evidence from the stock market.
- Published in:
- Growth & Change, 2022, v. 53, n. 4, p. 1513, doi. 10.1111/grow.12511
- By:
- Publication type:
- Article