THE EFFECTS OF USING SOCIAL MEDIA CELEBRITIES FOR PRODUCT ENDORSEMENTS. | EBSCOhost

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Title: THE EFFECTS OF USING SOCIAL MEDIA CELEBRITIES FOR PRODUCT ENDORSEMENTS.
Authors: Ali, Muhamad Sham S.; Gjylbegaj, Viola; Balfagieh, Maryam
Publication: International Journal of Arts & Sciences, 2017, Vol 10, Issue 1, p339
ISSN: 1557-718X
Publication type: Academic Journal