Optimal database marketing--strategy, development and data mining (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2004 AND VI 46 AND IP 2
Results: 10
1
2
A researcher's guide to the National Statistics Socio-economic Classification (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
3
Errata.
- Published in:
- 2004
- Publication type:
- Correction Notice
4
Errata.
- Published in:
- 2004
- Publication type:
- Correction Notice
5
Implementing neural networks for decision support in direct marketing.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 2, p. 235, doi. 10.1177/147078530404600204
- By:
- Publication type:
- Article
6
A conceptual and measurement comparison of self-congruity and brand personality.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 2, p. 205, doi. 10.1177/147078530404600201
- By:
- Publication type:
- Article
7
A new approach for exploring multivariate data: self-organising maps.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 2, p. 189, doi. 10.1177/147078530404600202
- By:
- Publication type:
- Article
8
Blinded by science: the managerial consequences of inadequately validated cluster analysis solutions.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 2, p. 171, doi. 10.1177/147078530404600203
- By:
- Publication type:
- Article
9
Social Grading and the Census.
- Published in:
- International Journal of Market Research, 2004, v. 46, n. 2, p. 141, doi. 10.1177/147078530404600205
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- 2004
- By:
- Publication type:
- Editorial