Ambush Marketing: A Critical Review and Some Practical Advice.
- Published in:
- Marketing Bulletin, 2003, v. 14, p. 1
- Publication type:
- Article
Works matching IS 01136895 AND DT 2003 AND VI 14
Results: 7
1
2
Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness.
- Published in:
- Marketing Bulletin, 2003, v. 14, p. 1
- Publication type:
- Article
3
An On-Line Survey of Food and Beverage Consumers on the Internet: An Evaluation of the Survey Methodology.
- Published in:
- Marketing Bulletin, 2003, v. 14, p. 1
- Publication type:
- Article
4
Psychological aspects of price: An empirical test of order and range effects.
- Published in:
- Marketing Bulletin, 2003, v. 14, p. 1
- Publication type:
- Article
5
A Fuzzy Mathematical Approach for Measuring Multi-facet Consumer Involvement in the Product Category.
- Published in:
- Marketing Bulletin, 2003, v. 14, p. 1
- Publication type:
- Article
6
A Practical Guide to the Use of Correspondence Analysis in Marketing Research.
- Published in:
- Marketing Bulletin, 2003, v. 14, p. 1
- Publication type:
- Article
7
How to Estimate the Parameters of the Dirichlet Model using Likelihood Theory in Excel.
- Published in:
- Marketing Bulletin, 2003, v. 14, p. 1
- Publication type:
- Article