Connecting you to content on EBSCOhost

Works matching IS 08732949 AND DT 2016 AND VI 19 AND IP 36

Results: 5

1

Are assortment variety and stock-failures management in Hypermarkets and Supermarkets an important factor for consumers to develop a store-type preference, willing to come back and continue to buy?

Published in:

Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2016, v. 19, n. 36, p. 43

By:

Faria, Sílvia;
Ferreira, Pedro;
Carvalho, Vitor

Publication type:

Article

2

The role of employer branding on attracting, developing and retaining talent: the case of a leading Portuguese business group.

Published in:

Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2016, v. 19, n. 36, p. 23

By:

Sousa, Bianca;
Arriscado, Paula;
Ferreira, Pedro;
Quesado, Helena

Publication type:

Article

3

Social marketing through communication campaigns: the Portuguese Association for Victim Support Case (APAV).

Published in:

Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2016, v. 19, n. 36, p. 7

By:

Machado, Ana Teresa;
Antunes, Ana Cristina;
Miranda, Sandra

Publication type:

Article

4

EDITORIAL.

Published in:

2016

By:

Nogueira, Mafalda

Publication type:

Editorial

5

How Portuguese consumers evaluate packages of OTC medicines.

Published in:

Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2016, v. 19, n. 36, p. 59

By:

Cântara, Sónia;
Kauppinen-Räisänen, Hannele;
Sá, Daniel

Publication type:

Article