Works matching Newspaper advertising
Results: 1015
Effectiveness of newspaper advertising for patient recruitment into a clinical trial.
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- British Journal of Clinical Pharmacology, 2014, v. 77, n. 6, p. 1064, doi. 10.1111/bcp.12262
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- Article
Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences.
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- Journal of Promotion Management, 2009, v. 15, n. 4, p. 522, doi. 10.1080/10496490903281353
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- Article
Newspaper Advertising in a Nontransparent Media Market: The Case of Iraqi Kurdistan (2014–2018).
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- International Journal of Communication (19328036), 2021, v. 15, p. 1393
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- Article
Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts.
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- Journal of Advertising, 1997, v. 26, n. 2, p. 1, doi. 10.1080/00913367.1997.10673519
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- Article
Newspaper advertising versus direct mail marketing in a family practice: A hands-on approach.
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- Health Marketing Quarterly, 1995, v. 12, n. 3, p. 63, doi. 10.1300/J026v12n03_07
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- Article
The Cross-Elasticity of Demand For National Newspaper Advertising.
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- Journalism Quarterly, 1987, v. 64, n. 2, p. 346, doi. 10.1177/107769908706400209
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- Article
The Effects of Circulation and Advertising Rates On Newspaper Advertising Linage: A Pilot Study.
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- Journal of Advertising, 1978, v. 7, n. 1, p. 52, doi. 10.1080/00913367.1978.10672741
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- Article
Consumer Attitudes toward and use of Advertising Content in a Small Daily Newspaper.
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- Journal of Advertising, 1976, v. 5, n. 1, p. 28, doi. 10.1080/00913367.1976.10672619
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- Article
Enhancing newspaper's value as local advertising medium.
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- Newspaper Research Journal, 1994, v. 15, n. 3, p. 131, doi. 10.1177/073953299401500311
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- Article
Rate Setting and Competition in Newspaper Advertising.
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- Newspaper Research Journal, 1982, v. 3, n. 3, p. 3, doi. 10.1177/073953298200300301
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- Article
An Analysis of the Printed Newspaper Advertising in Albania.
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- International Journal of Science, Innovation & New Technology, 2013, v. 1, n. 6, p. 27
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- Article
Cyclical Influences on Newspaper Advertising.
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- American Journal of Economics & Sociology, 1947, v. 7, n. 1, p. 81, doi. 10.1111/j.1536-7150.1947.tb01613.x
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- Article
SHIFTS IN NEWSPAPER ADVERTISING EXPENDITURES AND THEIR IMPLICATIONS FOR THE FUTURE OF NEWSPAPERS.
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- Journalism Studies, 2008, v. 9, n. 5, p. 704, doi. 10.1080/14616700802207649
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- Article
Is online newspaper advertising cannibalizing print advertising?
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- Quantitative Marketing & Economics, 2015, v. 13, n. 4, p. 283, doi. 10.1007/s11129-015-9160-3
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- Article
The Linguistics of Newspaper Advertising in Nigeria.
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- Language in India, 2010, v. 10, n. 3, p. 1
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- Article
The Information Content of Newspaper Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 63, doi. 10.1080/10641734.1992.10504989
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- Article
ADVERTISING MANAGERS' PERCEPTIONS OF SALES EFFECTS AND CREATIVE PROPERTIES OF NATIONAL NEWSPAPER ADVERTISING: THE MEDIUM REVISITED.
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- Journalism & Mass Communication Quarterly, 2003, v. 80, n. 2, p. 410, doi. 10.1177/107769900308000211
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- Article
A HIERARCHICAL MODEL OF SOURCE EFFECT IN RETAIL NEWSPAPER ADVERTISING.
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- Advances in Consumer Research, 1978, v. 5, n. 1, p. 235
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- Article
Advertising Pressures on Newspapers: A Survey.
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- Journal of Advertising, 1992, v. 21, n. 4, p. 1, doi. 10.1080/00913367.1992.10673381
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- Article
Türk Gazetelerinde Reklam İçeriği Üzerine Bir İnceleme: Hürriyet, Sabah ve Sözcü Gazeteleri Örnekleri.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2021, n. 36, p. 436, doi. 10.31123/akil.887995
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- Article
An Empirical Analysis of Competition in Print Advertising among Paid and Free Newspapers.
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- Economic Record, 2019, v. 95, n. 310, p. 325, doi. 10.1111/1475-4932.12488
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- Article
A Note on the Relations Between Circulation Size and Newspaper Advertising Rates.
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- Journal of Media Economics, 1998, v. 11, n. 2, p. 47, doi. 10.1207/s15327736me1102_3
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- Article
Newspaper advertising could distort research results.
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- 2000
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- journal article
Newspaper Advertising Sales (Book).
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- 1995
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- Publication type:
- Book Review
Newspaper Advertising Handbook (Book).
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- 1981
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- Publication type:
- Book Review
Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica.
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- Newspaper Research Journal, 2020, v. 41, n. 2, p. 179, doi. 10.1177/0739532920919828
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- Article
Advertising Agencies Reduce Reliance on Newspaper Ads.
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- Newspaper Research Journal, 2001, v. 22, n. 2, p. 51, doi. 10.1177/073953290102200205
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- Article
Social Class and Perceived Utility of Newspaper Advertising.
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- Newspaper Research Journal, 1979, v. 1, n. 1, p. 42, doi. 10.1177/073953297900100105
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- Article
Repetitive Advertising in Newspapers (Book).
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- 1965
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- Book Review
NEWSPAPERS GO FOR ADVERTISING!
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- Journalism Studies, 2008, v. 9, n. 5, p. 692, doi. 10.1080/14616700802207623
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- Article
Lawrence A. Kreiser Jr. Marketing the Blue and Gray: Newspaper Advertising and the American Civil War.
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- 2020
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- Book Review
PARTY ADVERTISING IN NEWSPAPERS: A source of media bias?
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- Journalism Studies, 2018, v. 19, n. 6, p. 782, doi. 10.1080/1461670X.2016.1234356
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- Article
THE ADVERTISING RATE STRUCTURE IN THE DAILY NEWSPAPER.
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- 1964
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- Publication type:
- Book Review
NEWSPAPER ADVERTISING AND PROMOTION.
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- 1950
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- Book Review
Newspaper Advertising.
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- 1950
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- Book Review
MEN AND METHODS OF NEWSPAPER ADVERTISING.
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- 1948
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- Publication type:
- Book Review
NATIONAL ADVERTISING IN NEWSPAPERS.
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- 1946
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- Publication type:
- Book Review
Print Media Management and Ethical Advertising Under Recession: A Content Analysis of Advertising in Two Daily Newspapers in Nigeria.
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- Journal of Media Management & Entrepreneurship, 2021, v. 3, n. 1, p. 1, doi. 10.4018/JMME.290302
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- Article
How Datafication Drives Legacy Newspapers to Change Their Advertising Model for Business Survival: The Case of elmundo.es.
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- Journal of Media Management & Entrepreneurship, 2019, v. 1, n. 2, p. 1, doi. 10.4018/JMME.2019070105
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- Article
News, Neighbours, and Commerce: Newspaper Advertising in the Information Culture of the Dutch Republic.
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- Early Modern Low Countries, 2018, v. 2, n. 1, p. 103, doi. 10.18352/emlc.64
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- Article
THE ADVERTISING CONTENT OF AFRICAN-AMERICAN NEWSPAPERS.
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- Journalism Quarterly, 1994, v. 71, n. 3, p. 521, doi. 10.1177/107769909407100304
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- Article
White Space in Newspaper Grocery Advertising: Some New Findings.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 69, doi. 10.1080/10641734.1992.10504990
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- Article
The Leverage Theory of Tying Revisited: Evidence from Newspaper Advertising.
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- Southern Economic Journal, 1998, v. 65, n. 2, p. 204, doi. 10.2307/1060664
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- Article
THE ADVERTISING RATE STRUCTURE IN THE DAILY NEWSPAPER INDUSTRY.
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- 1964
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- Publication type:
- Book Review
THE IMPACT OF INTERMEDIA AND NEWSPAPER COMPETITION ON ADVERTISING LINAGE IN DAILY NEWSPAPERS.
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- Journalism & Mass Communication Quarterly, 1999, v. 76, n. 4, p. 729, doi. 10.1177/107769909907600409
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- Article
"Amongst the Most Desirable Reading": Advertising and the Fetters of the Newspaper Press in Britain, c. 1848–1914.
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- Law & History Review, 2019, v. 37, n. 3, p. 657, doi. 10.1017/S0738248019000178
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- Article
Regulation of Retail Newspaper Advertising .
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- Journal of Marketing, 1976, v. 40, n. 3, p. 29, doi. 10.1177/002224297604000305
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- Article
Reference Prices and Deception in Newspaper Advertising.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 868, doi. 10.1086/209022
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- Publication type:
- Article
Political party offers of representation for minority voters: advertising in Chinese-language newspapers in New Zealand.
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- Comparative Migration Studies, 2023, v. 11, n. 1, p. 1, doi. 10.1186/s40878-023-00357-w
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- Article
Advertising Sterne's Novels in Eighteenth-Century Newspapers.
- Published in:
- Shandean, 2016, n. 27, p. 27, doi. 10.3828/shandean.2016.27.04
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- Article