Results: 4
訊息呈現方式對選擇行為反應之影響：選擇集大小與時間壓力調節視覺捷思效果的探討
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 1, p. 75
- By:
- Publication type:
- Article
消費者流行準備度量表之發展：驗證性因素分析取向.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 1, p. 51
- By:
- Publication type:
- Article
元件品牌的品牌依附和品牌形象、共品牌契合度、共品牌評價與共品牌購買意願關係之研究
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 1, p. 23
- By:
- Publication type:
- Article
消費者行為研究的發展與回顧.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 1, p. 1
- By:
- Publication type:
- Article