Works matching DE "VIDEO game advertising"
Results: 14
WOMEN'S IMAGE ON VIDEO GAME COVERS: A COMPARATIVE ANALYSIS OF THE SPANISH MARKET (2011-2015).
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- Revista Prisma Social, 2016, p. 120
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Not Just Fun and Games: Toy Advertising on Television Targeting Children Promotes Sedentary Play.
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- Journal of Physical Activity & Health, 2017, v. 14, n. 10, p. 773, doi. 10.1123/jpah.2017-0044
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Research of indirect advertising in video game industry.
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- Industry / Industrija, 2017, v. 45, n. 4, p. 113, doi. 10.5937/industrija45-16065
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- Article
Bayonetta: A Journey through Time and Space.
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- M/C Journal, 2016, v. 10, n. 5, p. 1
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On the promotional context of historical video games.
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- Rethinking History, 2018, v. 22, n. 4, p. 598, doi. 10.1080/13642529.2018.1507910
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The role of customization, brand trust, and privacy concerns in advergaming.
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- International Journal of Advertising, 2017, v. 36, n. 1, p. 60, doi. 10.1080/02650487.2016.1186951
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Selling Gender: Associations of Box Art Representation of Female Characters With Sales for Teen- and Mature-rated Video Games.
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- Sex Roles, 2013, v. 68, n. 3-4, p. 252, doi. 10.1007/s11199-012-0231-6
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THE INFLUENCE OF INTERACTIVITY ON CONSUMER ATTITUDE OF ADVERTISING IN VIDEO GAMES.
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- USV Annals of Economics & Public Administration, 2014, v. 14, n. 1, p. 112
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GAMES AS A MARKETING CHANNEL - THE IMPACT ON PLAYERS AND SPECTATORS.
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- International Journal of Electronic Business Management, 2015, v. 13, p. 57
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From industry development to social influence: video games in Chinese newspaper coverage, 2010–2020.
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- Chinese Journal of Communication, 2023, v. 16, n. 1, p. 35, doi. 10.1080/17544750.2022.2108860
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RATED "M" FOR MISLEADING: HOW DECEPTIVE, ANTI-CONSUMER PRACTICES IN THE VIDEOGAME INDUSTRY BECAME THE NEW NORM.
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- University of Florida Journal of Law & Public Policy, 2016, v. 27, n. 3, p. 303
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What Does a Gamer Look Like? Video Games, Advertising, and Diversity.
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- Television & New Media, 2017, v. 18, n. 1, p. 37, doi. 10.1177/1527476416643765
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Examining the intersection of race and gender in video game advertising.
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- Journal of Marketing Communications, 2017, v. 23, n. 3, p. 220, doi. 10.1080/13527266.2014.914562
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Effects of Brand Congruity and Game Difficulty on Gamers' Response to Advertising in Sport Video Games.
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- Journal of Sport Management, 2017, v. 31, n. 5, p. 480, doi. 10.1123/jsm.2017-0022
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- Article